Marketing CRM and Automation Executive

Marketing CRM and Automation Executive

London/Remote

Job Role: –

Responsible for creating and delivering email marketing and automation campaigns to effectively take QA’s services to market, specifically focused on audience engagement, nurture and conversion.

Role Responsibilities:

• Create and deliver email marketing campaigns to effectively target QA’s different customer segments
• Creation of landing pages and data capture forms related to email campaigns.
• Perform A/B testing and other optimisation activities to continually learn and improve on campaign results
• Ongoing analysis of current/previous email marketing campaigns for optimisation of future campaigns
• Measure results and optimise lead nurturing journeys
• Work with key stakeholders and assist with copy to deliver compelling propositions and marketing messages that resonate with the target audiences
• Deliver marketing activities on time and within budget, with a core maximising audience engagement
• Ensure campaign materials are shared with key stakeholders

Your Experience/Skills:

• 3+ years of marketing experience including email-marketing, deliverability, testing, and automation
• Previously worked on Marketing automation and platforms (Salesforce Marketing Cloud) will be an advantage
• Excellent written communication and copywriting skills
• Good understanding of marketing principles
• Salesforce CRM
• Some HTML experience but not essential
• General knowledge of Microsoft Office essential
• GDPR regulations
• Proficient and familiar with AMPScript
• Able to create lists via SQL queries in Marketing Cloud