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- Tasks: Drive lead generation and engagement for university partners through creative marketing campaigns.
- Company: QA Higher Education partners with UK universities to deliver diverse educational programmes.
- Benefits: Enjoy hybrid working, a full-time role, and opportunities for professional growth.
- Why this job: Make a real impact in the education sector while mentoring others in a collaborative environment.
- Qualifications: Degree in Marketing or equivalent experience; strong skills in campaign design and data analysis required.
- Other info: Join a diverse team committed to celebrating individuality and equal opportunities.
The predicted salary is between 28800 - 42000 £ per year.
Location: Birmingham, London or Manchester
Function: QA Higher Education Marketing
Working pattern: Hybrid working, Full-time & Permanent Opportunity
Are you a passionate and results-driven marketer looking to make a significant impact in the education sector? Join us as a Senior Marketing Executive and play a pivotal role in driving lead generation and engagement for our university partners.
About our role: You’ll collaborate with the Marketing Manager to plan, design, and execute campaigns that attract and inspire prospective students. This hands-on role requires strategic thinking, creativity, and a passion for delivering measurable results. You’ll also mentor team members, fostering a collaborative and innovative environment.
Here’s a flavour of what’s involved:
- Design and deliver strategic paid and organic marketing campaigns to maximize ROI.
- Analyse and refine multi-channel campaigns in collaboration with university partners and agencies.
- Provide data-driven insights to optimize marketing strategies.
- Develop and implement cohesive content strategies across various platforms.
- Explore and integrate new marketing channels and opportunities.
Bring your experience:
- Experience: in a Marketing Executive role, with a strong focus on lead generation and strategy alignment.
- Skills: Proficiency in campaign design, multi-channel strategies, and data-driven decision-making. Confident copywriting and mentoring abilities are essential.
- Knowledge: Familiarity with the higher education market is advantageous. General knowledge of MS Office and Adobe Creative Suite is a plus.
- Qualifications: Degree in Marketing or related field, or equivalent professional experience.
A little more about us: QAHE is a private UK higher education provider working in partnership with UK universities to recruit to and deliver a range of programmes from foundation level to undergraduate and postgraduate degrees. We currently teach over 17,000 students from all over the world.
Apply today - Simply hit the apply button.
Equal Opportunities: At QA Higher Education, our mission is to help everyone find their place in the world. This means we continually celebrate the diverse community different individuals cultivate. As an equal opportunity employer, we stay true to our mission by ensuring that our place can be anyone’s place.
We look forward to hearing from you!
Contact Detail:
QA Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Familiarise yourself with the higher education sector, especially the specific challenges and trends affecting universities. This knowledge will help you tailor your conversations and demonstrate your understanding of the market during interviews.
✨Tip Number 2
Showcase your experience in lead generation by preparing examples of successful campaigns you've executed. Be ready to discuss the strategies you used and the measurable results achieved, as this will highlight your capability for the role.
✨Tip Number 3
Network with professionals in the education marketing field. Attend relevant events or webinars to connect with others in the industry, which can provide insights and potentially lead to referrals for the position.
✨Tip Number 4
Prepare to discuss your mentoring experience. As a Senior Marketing Executive, you'll be expected to guide team members, so think of specific instances where you've successfully supported others in their professional development.
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in lead generation and campaign strategy. Use specific examples that demonstrate your success in these areas.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the education sector and your strategic thinking abilities. Mention how your skills align with the role and how you can contribute to the university partners' success.
Showcase Your Skills: In your application, emphasise your proficiency in campaign design and data-driven decision-making. Provide examples of past campaigns you've worked on and the measurable results achieved.
Research the Company: Familiarise yourself with QA Higher Education and their mission. Understanding their values and goals will help you tailor your application and demonstrate your genuine interest in the role.
How to prepare for a job interview at QA Limited
✨Showcase Your Campaign Success
Be prepared to discuss specific marketing campaigns you've executed in the past. Highlight your role, the strategies you implemented, and the measurable results achieved. This will demonstrate your ability to drive lead generation effectively.
✨Demonstrate Data-Driven Decision Making
Since the role requires data analysis, come equipped with examples of how you've used data to refine marketing strategies. Discuss tools or metrics you’ve used to measure success and how those insights shaped your campaigns.
✨Foster a Collaborative Mindset
As mentoring is part of the role, express your enthusiasm for teamwork and collaboration. Share experiences where you’ve successfully worked with others to achieve common goals, showcasing your leadership and mentoring skills.
✨Stay Updated on Marketing Trends
Research current trends in higher education marketing and be ready to discuss how you can integrate new channels and strategies into your work. This shows your proactive approach and passion for continuous improvement in the field.
