Senior Social Media Executive

About The Role

Location: London, Hybrid

Your Role

We’re looking for a passionate and creative B2B Social Media professional to join our wider Marketing team. You will own the social media strategy and find innovative ways to tell the QA story, grow our audiences, drive engagement, and ensure we remain at the forefront of social media best practice and trends.

Your Responsibilities

• Social Strategy & Reporting
  • Develop QA’s social media strategy with the aim of increasing our brand awareness and driving customer engagement, using continuous research, benchmarking and audience mapping.
  • Analyse the performance of our social media strategy and use monthly and quarterly performance reports to drive effectiveness and optimisation of the channel.
  • Use a data-first approach to set measurable goals for campaigns, measuring and showing the return on investment and the overall impact of our social activity.
• Social Content Creation
  • Create captivating multi-format content for our social media properties.
  • Liaise with the marketing, design and video teams to develop, execute and amplify a holistic and effective campaign/content strategy across social media.
  • Ensure each campaign is optimised for its target audience and adheres to the QA brand, tone of voice and style guide.
  • In conjunction with campaign, brand and content teams, set up a calendar of content that drives a good variety of posts on a daily, weekly and monthly basis.
  • Proactive in identifying how social media content can be repurposed and reused across wider marketing channels.
  • Ensure all content is developed using best practice in the hook, visual storytelling and formatting to maximise engagement and performance.
• Community
  • Nurture our communities, share industry news and insights, celebrate the successes of our industry partners, and research our competitors.
  • Respond to comments and DMs and work with the customer service teams to resolve queries/complaints in a timely manner.
  • Keep an eye on social media best practices, platform developments and industry trends to maximise community engagement.
• Internal Social Champion
  • Drive the social media agenda across the internal business, acting as the centre of excellence for organic social best practice and advocating for a social first mindset to campaigns and communications.
  • Establish internal initiatives to ensure employees at all levels of the business can act as brand ambassadors and brand amplifiers across the social ecosystem.
  • Mobilise the collective power of QAs owned and earned socials (brand profiles and employees) to drive brand fame.
  • Define and communicate what ‘good’ looks like on social, particularly LinkedIn, ensuring all content is optimised to be engaging, audience-first and designed to stop the scroll.
  • Provide clear guidance and constructive feedback to internal teams on content quality, formats and messaging to continuously raise the standard of social output.

Your Experience

• You have 5+ years' experience in social media management, preferably in a corporate environment.
• Tech and/or education sector experience is a bonus but not essential.
• Excellent understanding of all social media platforms from an organic content and community perspective.
• Excellent understanding of core marketing & communication principles.
• Excellent understanding of social scheduling and CRM tools (e.g. Hootsuite and Salesforce).
• You have demonstrable knowledge of social media analytics and measurement best practices.

Your Qualifications

• Educated to degree-level or relevant technical qualifications that demonstrate role suitability.
• Holding a professional marketing qualification will be advantageous.

About Us

What We Offer

• 27 days Annual Leave (4 days used for the festive closure) plus Bank Holidays.
• Holiday Buying scheme.
• Medicash plan, Wellhub, Cycle to Work scheme.
• Private Medical Insurance at corporate rates.
• Employee Assistance Programme.
• Employee Discounts.
• Benefit Hub.
• 3 Development days.
• 2 Charity days per year.
• Pension Scheme.
• Early Friday Finish at 4pm.

Personal growth

Learning and opportunity is at the core of what we do - and that applies to you too! You’ll have the unique opportunity to develop your skills on our QA authored courses in the latest tech (you’ll get 3 training days/year to do this). You can also delve deep into our world‑class digital learning content on a variety of tech and business topics. Or perhaps you’d like to enrol on a Degree or Masters programme to enhance your skillset or learn new things.

Our people

We are an equal opportunity employer, focused on promoting a welcoming and inclusive environment. We embrace diversity, welcome applications from all candidates and aim to support the career growth of everyone. This means no matter what your gender, age, ethnicity, beliefs, or sexual orientation, or if you are disabled or a carer, we welcome you and the different perspectives you bring to our diverse family. We’re proud of the progress we’ve achieved over the last few years to build an inclusive culture and celebrate our diversity.

Disability Confident Employer

As a Disability Confident Employer, we guarantee that all applicants with a disability who meet the role criteria will progress to the next stage of the process. Please let us know if you require any reasonable adjustments.