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For Companies At a Glance
- Tasks: Lead insights projects to drive consumer understanding and influence business strategies.
- Company: PZ Cussons is a global FMCG company with a rich history and a passion for sustainability.
- Benefits: Enjoy flexible working, a collaborative environment, and access to stunning office spaces.
- Why this job: Join a dynamic team shaping market strategies while making a positive impact on communities.
- Qualifications: Experience in fast-paced CPG environments and strong communication skills are essential.
- Other info: We value diversity and inclusivity, welcoming applicants from all backgrounds.
The predicted salary is between 36000 - 60000 £ per year.
Senior Insights Manager – UK Insights Lead
Join to apply for the Senior Insights Manager – UK Insights Lead role at PZ Cussons
Senior Insights Manager – UK Insights Lead
Join to apply for the Senior Insights Manager – UK Insights Lead role at PZ Cussons
We are PZ Cussons. Our purpose is For everyone, for life, for good .
Sustainability and the wellbeing of people, families and communities everywhere are at the heart of everything that we do.
Since our founding in 1884, we have been creating products to delight, care for and nourish consumers. Across our core categories of Hygiene, Baby and Beauty, our trusted and well-loved brands include Carex, Cussons Baby, Sanctuary Spa and St. Tropez.
POSITION SNAPSHOT
Job title: Senior Insights Manager
Location: Manchester
Contract type: Permanent
Who Are We
PZ Cussons is a global, fast-moving consumer goods (FMCG) company, with office locations in the UK, US, Australia, Africa and Asia. Throughout our 135-year history, we have successfully adapted and evolved to the constantly changing consumer, market, and economic environments. Our diverse portfolio of brands can be found across four major categories: Personal Care, Beauty, Food & Nutrition, Home Care and Electricals.
We have a real passion for our employees, our consumers and our brands and we strive on creating moments of pleasure for everybody, every day. You will recognise some of our renowned, market-leading household names such as Carex, Childs Farm, Original Source and Imperial Leather.
If you want to join a business with dynamic, fast-paced working environment and a collaborative atmosphere whilst working flexibly but with the opportunity to collaborate in our stunning, recently refurbished offices, then this could be the right role for you.
Insight Work
Key Duties and Responsibilities:
- Utilising the path to purchase as a framework for all insight work ensuring that all insight is grounded and explained in this context
- Scoping and running projects across multiple methodologies to deliver actionable insight at the relevant point in the Path to Purchase
- Proactive use of insight to influence the business priorities and growth
- Proactively scoping how to fill gaps in understanding or improve existing understanding along the Path to Purchase
- Use of appropriate solutions to improve time to insight delivery by thinking tech first and unlocking deeper understanding
- Be the objective voice of the Consumer and Shopper always
- Deliver deeper understanding of Markets, Consumers and Shoppers in the UK
Partner Management
- Delivery of projects using outside agencies whilst looking to deliver the greatest value for money by challenging orthodoxies and approaches
- Creation of long-term plans with the vendors to deliver efficiency and high ROI
- Creation of guide rails for self-serve models alongside partners to ensure consistent methodologies.
Influencing Business Approach
- Ability to shape marketing and R&D programmes via insight led activities
- Leading on methodology approach, consistency and evolution of approach in the UK
- Influencing the Group approach
Leadership
- Ability to motivate and lead a team in market
- Ability to lead in cross functional teams
- Be the trusted adviser for the UK team on what insight means and how it can shape the business approach
Criteria/Competencies
CPG Experience
- Working within a fast-paced CPG environment that covers Grocery, Specialists and Online
- Working alongside Marketing, R&D and Cat Man to deliver innovation across product and marketing comms
- Working with marketing leading brands to enable growth from a leadership position as well as challenger brands
Ways of working
- Working in times of transition and demonstration of change management
- Team player and delivery of aligned goals across functions
- Empathetic approach to understanding diverse business questions
- Challenging and objective, using data to validate business orthodoxies
Communication Skills
- Ability to simplify complex data sources into clear story telling – creating insight not data
- Turning multiple data points into demonstrable actions for the business
- Ability to present insight 1:1 as well as in group settings
Methodology approach
- Use of mixed methodologies to drive the best outcomes for insight derivation
- Understanding of the latest tech platforms and their application to the Uk Business
- Identification of solutions to data gaps
Equal Opportunities
At PZ Cussons, we value diversity and make sure everyone feels included. We want our team to reflect society and our global customers. We welcome applicants from all backgrounds and your unique perspective helps us develop brands and create new products for our consumers.
If you need extra support during this process, please inform us so that we can accommodate your needs appropriately. It is important to us that all candidates feel recognised and have a good experience with PZ Cussons as part of our commitment to inclusivity.
PZ Cussons is big enough to make your mark, small enough to make it yours. Apply to join us!
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Research, Analyst, and Information Technology
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Industries
Manufacturing
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Senior Insights Manager – UK Insights Lead employer: PZ Cussons
Contact Detail:
PZ Cussons Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Insights Manager – UK Insights Lead
✨Tip Number 1
Familiarise yourself with PZ Cussons' brands and their market positioning. Understanding how they fit into the FMCG landscape will help you articulate your insights and strategies effectively during discussions.
✨Tip Number 2
Network with current or former employees of PZ Cussons on platforms like LinkedIn. They can provide valuable insights into the company culture and expectations, which can be beneficial for your interview preparation.
✨Tip Number 3
Stay updated on the latest trends in consumer behaviour and market research methodologies. Being able to discuss recent developments will demonstrate your commitment to the role and your expertise in the field.
✨Tip Number 4
Prepare to showcase your experience in leading cross-functional teams and delivering actionable insights. Think of specific examples where your insights have influenced business decisions, as this will resonate well with the hiring team.
We think you need these skills to ace Senior Insights Manager – UK Insights Lead
Some tips for your application 🫡
Understand the Role: Before applying, make sure you thoroughly understand the responsibilities and requirements of the Senior Insights Manager position. Tailor your application to highlight relevant experience in consumer insights and data analysis.
Craft a Compelling CV: Your CV should clearly showcase your experience in fast-moving consumer goods (FMCG) and your ability to lead insight-driven projects. Use bullet points to outline your achievements and quantify results where possible.
Write a Tailored Cover Letter: In your cover letter, express your passion for sustainability and consumer wellbeing, aligning with PZ Cussons' values. Highlight specific examples of how you've influenced business strategies through insights in previous roles.
Showcase Communication Skills: Since the role requires simplifying complex data into actionable insights, provide examples in your application of how you've effectively communicated findings to diverse audiences, both in writing and verbally.
How to prepare for a job interview at PZ Cussons
✨Understand the Path to Purchase
Make sure you can articulate how insights influence consumer behaviour along the Path to Purchase. Be prepared to discuss specific examples from your past experience where you've successfully applied this framework.
✨Showcase Your CPG Experience
Highlight your experience in the fast-moving consumer goods sector, especially any work with grocery or online markets. Be ready to discuss how you've collaborated with marketing and R&D teams to drive innovation.
✨Communicate Complex Data Simply
Practice simplifying complex data into clear, actionable insights. During the interview, demonstrate your ability to turn multiple data points into a compelling story that can influence business decisions.
✨Be a Team Player
Emphasise your ability to work collaboratively across functions. Share examples of how you've motivated teams and aligned goals, especially in times of transition or change management.
