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- Tasks: Lead brand strategy for Carex and Childs Farm, driving growth and innovation.
- Company: Join PZ Cussons, a global leader in consumer goods with a focus on sustainability.
- Benefits: Flexible working hours, early finishes on Fridays, and a commitment to employee wellbeing.
- Why this job: Shape the future of beloved brands while making a positive impact on communities.
- Qualifications: Experience in FMCG marketing and proven track record in brand management.
- Other info: Diverse and inclusive workplace that values unique perspectives.
The predicted salary is between 36000 - 60000 £ per year.
We are PZ Cussons. Our purpose is For everyone, for life, for good. Sustainability and the wellbeing of people, families and communities everywhere are at the heart of everything that we do. Since our founding in 1884, we have been creating products to delight, care for and nourish consumers. Across our core categories of Hygiene, Baby and Beauty, our trusted and well-loved brands include Carex, Childs Farm, Cussons Baby, Imperial Leather, Morning Fresh, Original Source, Premier, Sanctuary Spa and St. Tropez.
Job Purpose
The Head of Brand (Carex and Childs Farm) plays a pivotal role in shaping and driving the organisation's brand strategy, ensuring a consistent and compelling brand identity across all touchpoints. This leadership position is responsible for developing and implementing initiatives that strengthen the brand's presence, resonate with target audiences, and contribute to the overall success of the business.
Function Overview
The role reports to the Marketing and Innovation Director, who leads the Europe Marketing function with specialist teams across Brand, Content and Product, supported by Insights and Project capability. The Brand teams have 3-5 direct and indirect reports.
Key Duties and Responsibilities:
- Lead a cross-functional Brand team responsible for delivery of the Branded P&L, accountable for all elements of the brand mix to deliver budgeted Sales and Profit.
- Develop and deliver the 3-year Brand positioning, strategy & commercial plans, engaging the wider commercial team, senior stakeholders, aligned to the broader business plan, financial goals and ambitions.
- Lead strategy and agency management for all brand fundamental activation workstreams e.g. PR, social, shopper, media planning, sampling, partnerships and events, and reviews.
- Work with the Head of Product on recommendations around improvements to the current branded portfolio, optimising Price, Pack, Architecture mix for optimal revenue growth.
- Work with the Product team to unlock the strongest 3-year NPD pipeline in line with brand strategy and also ensuring it delivers against the short-term business needs and the longer-term innovation drivers.
- Lead the development of a long term strategic creative platform for the brand and a relevant, high impact advertising and communications program that drives cut through and delivers profitable ROI. Work with external agency partners to deliver executional excellence.
- Lead and engage your direct team and others, understanding capability and resource gaps, and building a team fit for the longer-term business goals.
- Work with the Head of Content to deliver best in category brand identity and content/toolkits.
Key Technical Skills and Experience:
- Experienced FMCG Marketeer with a varied experience delivering long term growth of 'leader' and 'challenger' brands.
- Proven experience of having developed both positioning and innovation platforms, both built on consumer insights.
- Proven track record of leading P&L delivery working with commercial teams and a strong understanding of IBP processes.
- Experience of leading teams and developing talent.
- Demonstrable ability to develop compelling brand vision and strategies, including high performing multimedia communication campaigns to build brands for long term growth.
- Experience of taking accountability for leading and delivering large, complex projects including innovation, NPD, EPD and brand campaigns.
- Proven ability to identify and apply insight to drive brand performance, including experience of developing and working with need states segmentation.
Key Skills:
- Visionary and strategic – thinking big and bringing others on the journey.
- Strong analytical skills – able to assimilate complicated, often ambiguous information and distil into strategies and plans.
- Demonstrable strong financial and commercial acumen, with experience of shaping and delivering a P&L for growth.
- Strong communicator – clear, simple communication that sets direction, engages and inspires.
- Insightful and creative – breaks conventions and challenges the status quo, seeks out knowledge and insights, and brings the outside in.
- Collaborative and influential – adaptable and flexible, building successful relationships at all levels, from all backgrounds and genuinely seeking out win formalized solutions.
- Driven to pursue success – driving action and results.
Equal Opportunities: At PZ Cussons, we value diversity and make sure everyone feels included. We want our team to reflect society and our global customers. We welcome applicants from all backgrounds and your unique perspective helps us develop brands and create new products for our consumers. Please note that we are not able to offer visa sponsorship or assist with relocation support for this role. Applicants must have the right to work in the country where this role is located before applying. If you need extra support during this process, please inform us so that we can accommodate your needs appropriately. It is important to us that all candidates feel recognised and have a good experience with PZ Cussons as part of our commitment to inclusivity.
Head of Brand in Manchester employer: PZ Cussons
Contact Detail:
PZ Cussons Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its values. Understand their brands, like Carex and Childs Farm, and think about how your experience aligns with their mission of sustainability and wellbeing.
✨Tip Number 3
Showcase your creativity! When discussing your past work, highlight innovative campaigns or strategies you've led. PZ Cussons is looking for someone who can think outside the box and drive brand growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at PZ Cussons.
We think you need these skills to ace Head of Brand in Manchester
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the brand and its values shine through. We want to see how you connect with our purpose of 'For everyone, for life, for good'.
Tailor Your Experience: Make sure to highlight your relevant experience in FMCG marketing. We’re looking for someone who can demonstrate a proven track record in brand strategy and P&L management, so be specific about your achievements.
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language that reflects your understanding of the role and the brand. We appreciate direct communication that gets to the heart of your qualifications.
Apply Through Our Website: Don’t forget to submit your application through our official website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at PZ Cussons
✨Know Your Brands Inside Out
Before the interview, dive deep into PZ Cussons' brands, especially Carex and Childs Farm. Understand their unique selling points, target audiences, and recent marketing campaigns. This knowledge will help you demonstrate your passion for the brand and show how you can contribute to its growth.
✨Showcase Your Strategic Thinking
As the Head of Brand, you'll need to think big. Prepare examples of how you've developed brand strategies in the past. Be ready to discuss how you can create a compelling brand vision that aligns with PZ Cussons' purpose of 'For Everyone, For Life, For Good'.
✨Highlight Your Leadership Skills
This role involves leading a cross-functional team, so be prepared to talk about your experience in managing teams and developing talent. Share specific instances where you've successfully led projects or initiatives that required collaboration across different departments.
✨Be Ready for Insightful Questions
Expect questions that assess your analytical skills and ability to derive insights from data. Think about how you've used consumer insights to drive brand performance in the past. Being able to articulate this will show your potential to make informed decisions that benefit the brand.
