Position Snapshot Job title: Assistant Brand Manager - Imperial Leather
Location: Manchester
Contract type: Permanent
The Role Working on our incredible Imperial Leather Brand, this role is to support the development, execution and evaluation of brand strategies and marketing plans that drive brand growth, strengthen market positioning and deliver business objectives. The Assistant Brand Manager will collaborate cross‑functionally to manage projects, analyse market and consumer data, monitor performance, and ensure the effective implementation of marketing initiatives.
Function / Business Unit Overview The Assistant Brand Manager reports to the Brand Manager within the Marketing function (circa 40 staff).
Key Accountabilities Responsible for specific elements of the brand 12‑month growth plan in line with brand/portfolio 3‑year plan to strengthen brand equity and drive market share growth.
Support the Brand team in the implementation of integrated marketing campaigns, ensuring consistency and high impact across all channels to deliver increased consumer engagement and sales uplift.
Develop brand communication plans and support the brand team with store execution and shopper plans to ensure our brand is seen, heard and memorable across all touch points.
Develop an understanding of the brand P&L and the overall monthly M&C reporting, to support the creation of brand KPI reports and wider category insights.
Monitor brand performance through key metrics and market data, providing actionable insights to adjust plans and maintain competitive advantage.
Champion the brand positioning and ensure adherence to brand guidelines, protecting brand integrity and maintaining a consistent and premium consumer perception.
Brief and manage agencies as required, executing brand management of specific digital platforms, reflecting brand equity and managing customer care journey.
Skills and Experience Experience of Marketing, brand management or similar roles.
Experience supporting marketing campaigns from planning to execution.
Exposure to digital marketing tools and channels.
Familiarity with market research and consumer insights.
Exposure to working with external vendors or agencies.
Ability to champion new ideas and manage ambiguity to keep the brand competitive.
Proven ability to identify and apply consumer insight to drive brand performance.
Strong project management and organisational skills, with the ability to juggle multiple priorities.
Proficiency with marketing tools.
Analytical with the ability to interpret data, draw insights and assimilate complicated, often ambiguous information.
Excellent communication skills, both written and verbal.
Creative problem solving and innovation skills – breaks conventions and challenges the status quo, seeks out knowledge and insights, and brings the outside in.
Equal Opportunities At PZ Cussons, we value diversity and make sure everyone feels included. We want our team to reflect society and our global customers. We welcome applicants from all backgrounds and your unique perspective helps us develop brands and create new products for our consumers. If you need extra support during this process, please inform us so that we can accommodate your needs appropriately. It is important to us that all candidates feel recognised and have a good experience with PZ Cussons as part of our commitment to inclusivity.
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Location: Manchester
Contract type: Permanent
The Role Working on our incredible Imperial Leather Brand, this role is to support the development, execution and evaluation of brand strategies and marketing plans that drive brand growth, strengthen market positioning and deliver business objectives. The Assistant Brand Manager will collaborate cross‑functionally to manage projects, analyse market and consumer data, monitor performance, and ensure the effective implementation of marketing initiatives.
Function / Business Unit Overview The Assistant Brand Manager reports to the Brand Manager within the Marketing function (circa 40 staff).
Key Accountabilities Responsible for specific elements of the brand 12‑month growth plan in line with brand/portfolio 3‑year plan to strengthen brand equity and drive market share growth.
Support the Brand team in the implementation of integrated marketing campaigns, ensuring consistency and high impact across all channels to deliver increased consumer engagement and sales uplift.
Develop brand communication plans and support the brand team with store execution and shopper plans to ensure our brand is seen, heard and memorable across all touch points.
Develop an understanding of the brand P&L and the overall monthly M&C reporting, to support the creation of brand KPI reports and wider category insights.
Monitor brand performance through key metrics and market data, providing actionable insights to adjust plans and maintain competitive advantage.
Champion the brand positioning and ensure adherence to brand guidelines, protecting brand integrity and maintaining a consistent and premium consumer perception.
Brief and manage agencies as required, executing brand management of specific digital platforms, reflecting brand equity and managing customer care journey.
Skills and Experience Experience of Marketing, brand management or similar roles.
Experience supporting marketing campaigns from planning to execution.
Exposure to digital marketing tools and channels.
Familiarity with market research and consumer insights.
Exposure to working with external vendors or agencies.
Ability to champion new ideas and manage ambiguity to keep the brand competitive.
Proven ability to identify and apply consumer insight to drive brand performance.
Strong project management and organisational skills, with the ability to juggle multiple priorities.
Proficiency with marketing tools.
Analytical with the ability to interpret data, draw insights and assimilate complicated, often ambiguous information.
Excellent communication skills, both written and verbal.
Creative problem solving and innovation skills – breaks conventions and challenges the status quo, seeks out knowledge and insights, and brings the outside in.
Equal Opportunities At PZ Cussons, we value diversity and make sure everyone feels included. We want our team to reflect society and our global customers. We welcome applicants from all backgrounds and your unique perspective helps us develop brands and create new products for our consumers. If you need extra support during this process, please inform us so that we can accommodate your needs appropriately. It is important to us that all candidates feel recognised and have a good experience with PZ Cussons as part of our commitment to inclusivity.
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Assistant Brand Manager – Imperial Leather in Manchester employer: PZ Cussons
PZ Cussons is an excellent employer that values innovation and collaboration, offering a dynamic work culture in the heart of Manchester. Employees benefit from professional growth opportunities, competitive remuneration, and a supportive environment that encourages creativity and strategic thinking. Join us to make a meaningful impact in the FMCG sector while enjoying the vibrant lifestyle that Manchester has to offer.
