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- Tasks: Lead global brand strategy and inspire teams with creative campaigns.
- Company: Join PZ Cussons, a dynamic FMCG company with a passion for sustainability.
- Benefits: Permanent role with competitive salary and opportunities for growth.
- Why this job: Make an impact in the beauty industry with iconic brands like St. Tropez.
- Qualifications: Degree in marketing or relevant experience; strong communication skills required.
- Other info: Be part of a diverse team that values creativity and innovation.
The predicted salary is between 36000 - 60000 £ per year.
We are PZ Cussons. Our purpose is For everyone, for life, for good. Sustainability and the wellbeing of people, families and communities everywhere are at the heart of everything that we do.
Since our founding in 1884, we have been creating products to delight, care for and nourish consumers. Across our core categories of Hygiene, Baby and Beauty, our trusted and well-loved brands include Carex, Cussons Baby, Sanctuary Spa and St. Tropez.
Job Title: Global Brand Manager – St.Tropez
Location: Manchester
Contract type: Permanent
PZ Cussons is a global, fast-moving consumer goods (FMCG) company, with office locations in the UK, US, Australia, Africa and Asia. Throughout our 135-year history, we have successfully adapted and evolved to the constantly changing consumer, market, and economic environments.
We have a real passion for our employees, our consumers and our brands and we strive on creating moments of pleasure for everybody, every day. You will recognise some of our renowned, market-leading household names such as Carex, Childs Farm, Original Source and Imperial Leather and St Tropez.
The Role
We have bold brands and bold leaders, here at PZ Cussons. As a Global Brand Manager, you will join a team of marketers that live and breathe this ethos, pioneering our brands in the marketplace and striving to provide a best-in-class consumer offering at all times.
As a Global Brand Manager, you will be a passionate and proactive individual with a winner’s mindset. You’ll be a great storyteller with the ability to excite and inspire internal market teams as well as external partners and retailers with gravitas.
Key Responsibilities
- Global Strategy: Evolve and execute a winning, distinctive brand proposition based on consumer, customer and market insights.
- Assist in creation and deployment of a global channel strategy for markets to build upon and execute, identifying white space and what is needed to unlock commercial growth
- Brand Health & Identity: Working as the internal brand guardian ensure all our activation toolkits deliver on the principles of the brand; brand visual identity, brand tone of voice, distinctive assets & primary messages.
- Evolve the tone of voice in line with audience insights and market trends ensuring that we are relevant and modernised in our approach to the consumer
- Social, PR & Community Strategy: Lead our Owned media channels and the organic posting and community involvement strategy.
- Campaign Development & Market Deployment: Lead the campaign development of key marketing assets for each season and activation strategies by category for USA/UK/EMEA/ANZ which inspire market teams and retailers alike.
- Budget Management: Manage the global budget tracker to ensure delivery of strategic projects on time and to budget, negotiating with agencies and utilising synergies across PZ and St.Tropez where possible.
- Team Management: This role will have 1 report of an Assistant Brand Manager based in Manchester.
Skills And Experience
- University Degree or Equivalent Experience in field
- Relevant marketing experience working on campaign development and execution
- Strong experience in agency management
- Experience of brand planning cycle
- Strong Communicator/Influencer – Both peer group & senior team & split location teams
- Demonstrable campaign and creative experience
Key Attributes
- Passionate about the beauty industry & products
- Passionate about marketing and campaigns
- Creative thinker, understanding of creative design process & brand development
- Experience in corporate and personal use of social media platforms including but not limited to Instagram, TikTok
- Good initiative; A solutions-driven and pragmatic individual
- Strategic and Analytical combined with strong commercial acumen
- Excellent Communicator
Equal Opportunities
At PZ Cussons, we value diversity and make sure everyone feels included. We want our team to reflect society and our global customers.
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Global Brand Manager, St.Tropez employer: PZ Cussons
Contact Detail:
PZ Cussons Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Brand Manager, St.Tropez
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at PZ Cussons. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show your passion for the brand! When you get the chance to interview, make sure to share your love for St.Tropez and how you can contribute to its growth. Authentic enthusiasm can really set you apart.
✨Tip Number 3
Prepare for those tricky questions! Think about how your experience aligns with the role of Global Brand Manager. Be ready to discuss specific campaigns you've worked on and how they relate to PZ Cussons’ values.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at PZ Cussons.
We think you need these skills to ace Global Brand Manager, St.Tropez
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for the beauty industry shine through. We want to see that you’re not just looking for a job, but that you genuinely care about the brands and the impact they have on consumers.
Tailor Your Application: Make sure to customise your application to reflect the specific role of Global Brand Manager at St. Tropez. Highlight your relevant experience in campaign development and brand management, and don’t forget to mention how you can contribute to our mission of sustainability and wellbeing.
Be a Storyteller: We love great stories! Use your application to tell us about your past experiences and how they’ve shaped your approach to marketing. Show us how you can inspire and excite teams and partners with your unique narrative style.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at PZ Cussons
✨Know Your Brand Inside Out
Before the interview, dive deep into St. Tropez and PZ Cussons. Understand their brand values, recent campaigns, and market positioning. This knowledge will help you articulate how your experience aligns with their goals and demonstrate your genuine interest in the role.
✨Showcase Your Storytelling Skills
As a Global Brand Manager, storytelling is key. Prepare examples of how you've successfully communicated brand messages in the past. Use the STAR method (Situation, Task, Action, Result) to structure your responses and make them memorable.
✨Be Ready to Discuss Market Insights
Familiarise yourself with current trends in the beauty industry and consumer behaviour. Be prepared to discuss how these insights can inform brand strategy and campaign development. This shows that you’re not just passionate but also strategic in your thinking.
✨Demonstrate Your Leadership Style
Since this role involves team management, think about your leadership style and how you motivate others. Prepare to share specific examples of how you've led teams or projects, highlighting your ability to inspire and drive results in a collaborative environment.