At a Glance
- Tasks: Support brand strategies and marketing plans to drive growth and engagement.
- Company: Join PZ Cussons, a leading consumer goods company with a purpose for good.
- Benefits: Flexible working hours, including early finishes on Fridays, and a focus on sustainability.
- Other info: Diverse and inclusive workplace that values your unique perspective.
- Why this job: Be part of a transformative team making a real impact in the beauty and hygiene sectors.
- Qualifications: Experience in marketing or brand management, with strong project management skills.
The predicted salary is between 28800 - 48000 £ per year.
Location: Manchester
Contract type: Permanent
The Role Working on our incredible Imperial Leather Brand, this role is to support the development, execution and evaluation of brand strategies and marketing plans that drive brand growth, strengthen market positioning and deliver business objectives. The Assistant Brand Manager will collaborate cross‑functionally to manage projects, analyse market and consumer data, monitor performance, and ensure the effective implementation of marketing initiatives.
Function / Business Unit Overview The Assistant Brand Manager reports to the Brand Manager within the Marketing function (circa 40 staff).
Key Accountabilities Responsible for specific elements of the brand 12‑month growth plan in line with brand/portfolio 3‑year plan to strengthen brand equity and drive market share growth.
Support the Brand team in the implementation of integrated marketing campaigns, ensuring consistency and high impact across all channels to deliver increased consumer engagement and sales uplift.
Develop brand communication plans and support the brand team with store execution and shopper plans to ensure our brand is seen, heard and memorable across all touch points.
Develop an understanding of the brand P&L and the overall monthly M&C reporting, to support the creation of brand KPI reports and wider category insights.
Monitor brand performance through key metrics and market data, providing actionable insights to adjust plans and maintain competitive advantage.
Champion the brand positioning and ensure adherence to brand guidelines, protecting brand integrity and maintaining a consistent and premium consumer perception.
Brief and manage agencies as required, executing brand management of specific digital platforms, reflecting brand equity and managing customer care journey.
Skills and Experience Experience of Marketing, brand management or similar roles.
Experience supporting marketing campaigns from planning to execution.
Exposure to digital marketing tools and channels.
Familiarity with market research and consumer insights.
Exposure to working with external vendors or agencies.
Ability to champion new ideas and manage ambiguity to keep the brand competitive.
Proven ability to identify and apply consumer insight to drive brand performance.
Strong project management and organisational skills, with the ability to juggle multiple priorities.
Proficiency with marketing tools.
Analytical with the ability to interpret data, draw insights and assimilate complicated, often ambiguous information.
Excellent communication skills, both written and verbal.
Creative problem solving and innovation skills – breaks conventions and challenges the status quo, seeks out knowledge and insights, and brings the outside in.
Equal Opportunities At PZ Cussons, we value diversity and make sure everyone feels included. We want our team to reflect society and our global customers. We welcome applicants from all backgrounds and your unique perspective helps us develop brands and create new products for our consumers. If you need extra support during this process, please inform us so that we can accommodate your needs appropriately. It is important to us that all candidates feel recognised and have a good experience with PZ Cussons as part of our commitment to inclusivity.
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Assistant Brand Manager in Manchester employer: PZ Cussons
PZ Cussons is an excellent employer that values innovation and collaboration, offering a dynamic work culture in the heart of Manchester. Employees benefit from professional growth opportunities, competitive remuneration, and a supportive environment that encourages creativity and strategic thinking. Join us to make a meaningful impact in the FMCG sector while enjoying the vibrant lifestyle that Manchester has to offer.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Brand Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching PZ Cussons and their brands. Understand their values and how they align with your own. This will help you stand out and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice your pitch! Be ready to explain why you're the perfect fit for the Assistant Brand Manager role. Highlight your marketing experience and how you can contribute to their growth plans.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're serious about joining PZ Cussons and being part of their mission for good.
We think you need these skills to ace Assistant Brand Manager in Manchester
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the brand and its values shine through. We want to see how you connect with our purpose of 'For everyone, for life, for good' and how that aligns with your own experiences.
Tailor Your CV:Make sure your CV is tailored to the Assistant Brand Manager role. Highlight relevant experience in marketing and brand management, and don’t forget to mention any specific campaigns you've worked on that demonstrate your skills. We love seeing how you can contribute to our growth!
Be Data Savvy:Since the role involves analysing market data and performance metrics, showcase your analytical skills in your application. Mention any tools or methods you’ve used to interpret data and draw insights, as this will show us you’re ready to hit the ground running.
Keep It Professional Yet Personal:While we appreciate a professional tone, don’t be afraid to inject a bit of your personality into your application. Share your unique perspective and experiences that make you a great fit for our team. Remember, we’re looking for someone who can champion new ideas and bring creativity to the table!
How to prepare for a job interview at PZ Cussons
✨Know the Brand Inside Out
Before your interview, dive deep into PZ Cussons' brands and their values. Understand their commitment to sustainability and how it shapes their products. This knowledge will help you connect your answers to their mission of 'For everyone, for life, for good.'
✨Showcase Your Marketing Savvy
Be ready to discuss your experience with marketing campaigns, especially those that involved digital tools. Prepare examples of how you've used consumer insights to drive brand performance, as this aligns perfectly with the role of an Assistant Brand Manager.
✨Demonstrate Analytical Skills
Since the role requires monitoring brand performance through key metrics, come prepared with examples of how you've interpreted data in past roles. Highlight any specific tools or methods you used to draw actionable insights from market research.
✨Emphasise Team Collaboration
PZ Cussons values cross-functional collaboration, so be ready to share experiences where you worked with different teams or external agencies. Discuss how you managed projects and ensured everyone was aligned towards common goals, showcasing your strong project management skills.
