POSITION SNAPSHOT
Job title: Head of eCommerce
Location: Manchester
Contract type: 12 Month Fixed Term Contract
WHO ARE WE
PZ Cussons is a FTSE250 listed consumer goods business, headquartered in Manchester, UK. We employ around 2,600 people across our operations in Europe, North America, Asia-Pacific and Africa. Since our founding in 1884, we have been creating products to delight, care for and nourish consumers. Across our core categories of Hygiene, Baby and Beauty, our trusted and well-loved brands include Carex, Childs Farm, Cussons Baby, Imperial Leather, Morning Fresh, Original Source, Premier, Sanctuary Spa and St. Tropez. Sustainability and the wellbeing of our employees and communities everywhere are at the heart of our business model and strategy, and captured by our purpose: For everyone, for life, for good.
The Role
We have a fantastic opportunity within our Commercial function for a Head of Digital and eCommerce. This is a 12 month fixed term contract. This exciting role is responsible for shaping and leading the commercial digital growth strategy; optimising online channels, leading a high performing team and ensuring our brands win in a fast moving, highly competitive and accelerating channel. Digital and Ecommerce sits within the broader Commercial function, incorporating Distributor, Wholesale, Grocery, Discounter and High Street channels, Category and Commercial Strategy and Planning.
Reporting Relationships
The role reports into the Europe Sales Director and has a combination of direct and indirect reports.
Job context & scope
Key Duties and Responsibilities
- Digital and Ecommerce Strategy Development – define and execute a market leading ecommerce strategy to accelerate revenue growth across channels (D2C, pureplay, marketplaces, omnichannel retailers), translating consumer, shopper and category insights into clear digital growth plans
- P&L Ownership and Commercial Delivery – own the ecommerce P&L, revenue targets and profitability across channels, managing trade budgets and optimizing spending across channels to drive sales performance, underpinned by effective planning, forecasting and ROI centric investment decisions
- Strengthen Digital Brand Presence by building a cohesive ecosystem across websites, social, paid media, CRM and digital content, to ensure digital experiences reflect brand identity and meet consumer expectations
- Partner with Key Retailers and Platforms to manage relationships with online retail partners, and improve product discoverability, digital shelf performance, ratings and reviews, and trade spend effectiveness
- Lead Digital Transformation through championing the use of digital tools, data and automation to enhance marketing and sales effectiveness, and drive cross functional digital capability across marketing, sales and supply chain
- Ensure Operational Excellence through overseeing digital operations such as site performance, product content, merchandising, stock availability and fulfillment partnerships
- Build an Integrated Ecommerce Ecosystem to elevate digital capability across teams and enable the business to win online at scale
- Lead and Develop highly capable, high performing teams through fostering innovation, agility and a test and learn culture
Capabilities, Skills and Experience
- Degree in a relevant field or equivalent experience
- Significant experience in eCommerce or digital sales with the ability to define a multi-channel online growth strategy across marketplaces, channels and digital media.
- Strong demonstrable knowledge of eCommerce platforms, marketplaces and performance metrics
- Strong commercial acumen, with an understanding of P&L drivers, online customer economics, omnichannel demand levers and digital return on investment
- Digital transformation leadership and experience of embedding ways of working, tools, processes across the wider organisation
- Business planning and forecasting, with the ability to build accurate digital channel forecast and integrate them into broader category and commercial plans
- Deep understanding of retailer.com, marketplace management, content excellence and website experience
- Technical and data capabilities in data analytics, insight generation, digital shelf tools and customer journey mapping
- Strong leadership and influencing and stakeholder management skills, with the ability to collaborate effectively
- Proven ability and passion in capability building to upskill teams cross functionally and strengthen the organisations digital muscle
- Change leadership – comfortable in managing ambiguity, driving adoption of new tools and processes and leading organisational transformation
Equal Opportunities
At PZ Cussons, we value diversity and make sure everyone feels included. We want our team to reflect society and our global customers. We welcome applicants from all backgrounds and your unique perspective helps us develop brands and create new products for our consumers. If you need extra support during this process, please inform us so that we can accommodate your needs appropriately. It is important to us that all candidates feel recognised and have a good experience with PZ Cussons as part of our commitment to inclusivity.
#LI-CE1 #LI-Hybrid Dare to be bold, Discover what's possible, and Do the incredible.
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Head of Ecommerce - Maternity Cover in Manchester employer: PZ Cussons (UK) Ltd
PZ Cussons (UK) Ltd is an exceptional employer located in the vibrant city of London, offering a dynamic work culture that prioritises collaboration and innovation. As an Onsite IT Support Engineer, you will benefit from extensive employee growth opportunities, a supportive environment, and the chance to make a meaningful impact on the overall employee experience through your contributions to workplace technology. Join us to be part of a forward-thinking team that values your expertise and fosters professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Ecommerce - Maternity Cover in Manchester
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like PZ Cussons (UK) Ltd are looking for when hiring for a Head of Ecommerce - Maternity Cover.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to PZ Cussons (UK) Ltd for the Head of Ecommerce - Maternity Cover, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at PZ Cussons (UK) Ltd as a Head of Ecommerce - Maternity Cover, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out PZ Cussons (UK) Ltd’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head of Ecommerce - Maternity Cover.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at PZ Cussons (UK) Ltd, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with PZ Cussons (UK) Ltd's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at PZ Cussons (UK) Ltd. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at PZ Cussons (UK) Ltd
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that PZ Cussons (UK) Ltd uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at PZ Cussons (UK) Ltd. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
