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For Companies At a Glance
- Tasks: Develop and execute marketing strategies to drive consumer demand and product growth.
- Company: Join PZ Cussons, a global leader in consumer goods with a focus on sustainability.
- Benefits: Flexible working hours, finish at 1pm on Fridays, and a supportive work environment.
- Why this job: Make a real impact by launching innovative products that delight consumers worldwide.
- Qualifications: Degree in Marketing or Business, with experience in product management and marketing roles.
- Other info: Diverse and inclusive workplace that values your unique perspective.
The predicted salary is between 36000 - 60000 £ per year.
We are PZ Cussons. Our purpose is For everyone, for life, for good. Sustainability and the wellbeing of people, families and communities everywhere are at the heart of everything that we do. Since our founding in 1884, we have been creating products to delight, care for and nourish consumers. Across our core categories of Hygiene, Baby and Beauty, our trusted and well-loved brands include Carex, Cussons Baby, Sanctuary Spa and St. Tropez.
Job Purpose
Develop and execute marketing strategies that position products effectively in the market, drive consumer demand and deliver profitable growth by translating consumer insights into compelling go-to-market plans and activations.
Key Accountabilities
- Support execution of pipeline projects to deliver high quality product launches on time.
- Develop product positioning, messaging, and value propositions based on consumer insights and market trends to build differentiated, compelling product narratives that drive consumer preference and loyalty.
- Lead the planning and execution of go-to-market strategies for product launches and renovations, ensuring timely and impactful execution to maximize market share and revenue growth.
- Collaborate cross-functionally to align product plans and marketing initiatives, supporting seamless execution and business continuity.
- Monitor product performance through sales data, market share and consumer metrics providing insights and recommendations to adjust plans for optimal results and sustained brand health.
- Support innovation gap analysis through conducting research and contributing to the pipeline with evidence-based proposals.
- Champion adherence to brand guidelines and product claims compliance, protecting brand integrity and ensuring consistent, trustworthy consumer experiences.
- Support hygiene factor projects, monitoring formula and pack upgrades and ensuring product execution meets consumer expectations.
- Influence stakeholders with compelling, data-backed proposals to secure buy-in and resources for key product initiatives, accelerating business results.
Capabilities, Skills and Experience
- Bachelor's or Master's degree in Marketing, Business (or a related field) or equivalent experience.
- Experience in innovation/product management marketing roles.
- Proven track record of successful product launches and market activations, with ability to translate innovative ideas into successful marketing initiatives that drive growth and brand strength.
- Passion and enthusiasm for our brands, and general knowledge of global industry and trends.
- Commercial understanding of product development and margin management.
- Knowledge of the competitive set and retail environment.
- Excellent communication and storytelling skills for influencing both internal and external stakeholders.
- Budget management skills and P&L understanding to optimise campaign spend.
- Strong analytical skills to interpret data, identify opportunities and measure success.
Equal Opportunities
At PZ Cussons, we value diversity and make sure everyone feels included. We want our team to reflect society and our global customers. We welcome applicants from all backgrounds and your unique perspective helps us develop brands and create new products for our consumers. If you need extra support during this process, please inform us so that we can accommodate your needs appropriately. It is important to us that all candidates feel recognised and have a good experience with PZ Cussons as part of our commitment to inclusivity.
Product Marketing Manager - 12 Month Fixed Term Contract in Manchester employer: PZ Cussons PLC
Contact Detail:
PZ Cussons PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager - 12 Month Fixed Term Contract in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching PZ Cussons and their brands. Understand their values and how they align with your own. This will help you stand out and show that you're genuinely interested in being part of their mission.
✨Tip Number 3
Practice your storytelling skills! Be ready to share your experiences and how they relate to the role of Product Marketing Manager. Use data and examples to back up your claims and demonstrate your impact.
✨Tip Number 4
Don't forget to apply through our website! It's the best way to ensure your application gets seen. Plus, it shows you're serious about joining the PZ Cussons team and contributing to their exciting growth plans.
We think you need these skills to ace Product Marketing Manager - 12 Month Fixed Term Contract in Manchester
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for our brands shine through! We want to see how much you care about sustainability and consumer wellbeing, so share your thoughts on how you can contribute to our purpose: For everyone, for life, for good.
Tailor Your Experience: Make sure to highlight your relevant experience in product marketing. We love seeing how you've successfully launched products or executed marketing strategies in the past. Connect your skills to what we do at PZ Cussons, especially in the Hygiene, Baby, and Beauty categories.
Be Data-Driven: We appreciate candidates who can back up their claims with data. If you've used analytics to drive marketing decisions or measure success, make sure to include those examples in your application. Show us how you can turn insights into impactful strategies!
Keep It Professional Yet Personal: While we want you to be professional, don’t hesitate to let your personality come through in your writing. We’re looking for someone who fits into our culture, so a touch of your unique voice can make your application stand out. And remember, apply through our website for the best chance!
How to prepare for a job interview at PZ Cussons PLC
✨Know Your Brands
Before the interview, dive deep into PZ Cussons' brands like Carex and St. Tropez. Understand their unique selling points and recent marketing campaigns. This knowledge will help you demonstrate your passion and show how you can contribute to their growth.
✨Showcase Your Marketing Success
Prepare specific examples of successful product launches or marketing strategies you've executed in the past. Use data to back up your claims, as this aligns with their focus on metrics like market share growth and consumer insights.
✨Emphasise Collaboration Skills
PZ Cussons values cross-functional collaboration. Be ready to discuss how you've worked with different teams in previous roles. Highlight your ability to align product plans and marketing initiatives to ensure seamless execution.
✨Ask Insightful Questions
Prepare thoughtful questions about their sustainability initiatives and future product innovations. This shows your genuine interest in their mission of 'For Everyone, For Life, For Good' and your eagerness to be part of their transformation journey.
