At a Glance
- Tasks: Lead digital growth strategy and optimise online channels for our beloved brands.
- Company: Join PZ Cussons, a global leader in consumer goods with a focus on sustainability.
- Benefits: Enjoy flexible working, early finishes on Fridays, and a supportive team culture.
- Other info: Diverse and inclusive workplace that values your unique perspective.
- Why this job: Make a real impact in a transforming business while shaping the future of eCommerce.
- Qualifications: Experience in eCommerce and digital sales with strong leadership skills.
The predicted salary is between 36000 - 60000 £ per year.
We are PZ Cussons. Our purpose is For everyone, for life, for good. Sustainability and the wellbeing of people, families and communities everywhere are at the heart of everything that we do. Since our founding in 1884, we have been creating products to delight, care for and nourish consumers. Across our core categories of Hygiene, Baby and Beauty, our trusted and well-loved brands include Carex, Cussons Baby, Sanctuary Spa and St. Tropez.
Job Purpose
The Head of Digital and eCommerce is responsible for shaping and leading the commercial digital growth strategy; optimising online channels, leading a high performing team and ensuring our brands win in a fast moving, highly competitive and accelerating channel.
Function Overview
Digital and Ecommerce sits within the broader Commercial function, incorporating Distributor, Wholesale, Grocery, Discounter and High Street channels, Category and Commercial Strategy and Planning.
Reporting Relationships
The role reports into the Europe Sales Director and has a combination of direct and indirect reports.
Key Duties and Responsibilities
- Digital and Ecommerce Strategy Development – define and execute a market leading ecommerce strategy to accelerate revenue growth across channels (D2C, pureplay, marketplaces, omnichannel retailers), translating consumer, shopper and category insights into clear digital growth plans
- P&L Ownership and Commercial Delivery – own the ecommerce P&L, revenue targets and profitability across channels, managing trade budgets and optimizing spending across channels to drive sales performance, underpinned by effective planning, forecasting and ROI centric investment decisions
- Strengthen Digital Brand Presence by building a cohesive ecosystem across websites, social, paid media, CRM and digital content, to ensure digital experiences reflect brand identity and meet consumer expectations
- Partner with Key Retailers and Platforms to manage relationships with online retail partners, and improve product discoverability, digital shelf performance, ratings and reviews, and trade spend effectiveness
- Lead Digital Transformation through championing the use of digital tools, data and automation to enhance marketing and sales effectiveness, and drive cross functional digital capability across marketing, sales and supply chain
- Ensure Operational Excellence through overseeing digital operations such as site performance, product content, merchandising, stock availability and fulfillment partnerships
- Build an Integrated Ecommerce Ecosystem to elevate digital capability across teams and enable the business to win online at scale
- Lead and Develop highly capable, high performing teams through fostering innovation, agility and a test and learn culture
Capabilities, Skills and Experience
- Degree in a relevant field or equivalent experience
- Significant experience in eCommerce or digital sales with the ability to define a multi-channel online growth strategy across marketplaces, channels and digital media.
- Strong demonstrable knowledge of eCommerce platforms, marketplaces and performance metrics
- Strong commercial acumen, with an understanding of P&L drivers, online customer economics, omnichannel demand levers and digital return on investment
- Digital transformation leadership and experience of embedding ways of working, tools, processes across the wider organisation
- Business planning and forecasting, with the ability to build accurate digital channel forecast and integrate them into broader category and commercial plans
- Deep understanding of retailer.com, marketplace management, content excellence and website experience
- Technical and data capabilities in data analytics, insight generation, digital shelf tools and customer journey mapping
- Strong leadership and influencing and stakeholder management skills, with the ability to collaborate effectively
- Proven ability and passion in capability building to upskill teams cross functionally and strengthen the organisations digital muscle
- Change leadership – comfortable in managing ambiguity, driving adoption of new tools and processes and leading organisational transformation
Equal Opportunities:
At PZ Cussons, we value diversity and make sure everyone feels included. We want our team to reflect society and our global customers. We welcome applicants from all backgrounds and your unique perspective helps us develop brands and create new products for our consumers.
Please note that we are not able to offer visa sponsorship or assist with relocation support for this role. Applicants must have the right to work in the country where this role is located before applying. If you need extra support during this process, please inform us so that we can accommodate your needs appropriately. It is important to us that all candidates feel recognised and have a good experience with PZ Cussons as part of our commitment to inclusivity.
PZ Cussons is big enough to make your mark, small enough to make it yours. Apply to join us!
Head of Digital and Ecommerce in Manchester employer: PZ Cussons PLC
PZ Cussons is an exceptional employer located in Manchester, offering a dynamic work environment that prioritises sustainability and employee wellbeing. With a strong focus on digital transformation and growth, employees benefit from flexible working arrangements, early finishes on Fridays, and ample opportunities for professional development within a supportive and inclusive culture. Join us to be part of a company that values innovation and empowers its team to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital and Ecommerce in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in their mission and values.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the role of Head of Digital and Ecommerce. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Head of Digital and Ecommerce in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Digital and Ecommerce role. Highlight your experience in eCommerce and digital sales, and don’t forget to showcase any relevant achievements that align with our goals at PZ Cussons.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about digital transformation and how your skills can help us achieve our purpose: For everyone, for life, for good.
Showcase Your Leadership Skills:We’re looking for someone who can lead and develop high-performing teams. Share examples of how you’ve fostered innovation and agility in your previous roles, and how you’ve driven change within your teams.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team at PZ Cussons.
How to prepare for a job interview at PZ Cussons PLC
✨Know Your Digital Stuff
Make sure you brush up on the latest trends in digital and eCommerce. Understand the key metrics that drive online sales and be ready to discuss how you've used data analytics to inform your strategies in previous roles.
✨Showcase Your Leadership Skills
As a Head of Digital and eCommerce, you'll need to lead a high-performing team. Prepare examples of how you've successfully managed teams, fostered innovation, and driven change in past positions. Highlight your ability to build capabilities across functions.
✨Understand P&L Management
Be ready to talk about your experience with P&L ownership. Discuss how you've optimised budgets and driven profitability in your previous roles. This is crucial for demonstrating your commercial acumen and understanding of online customer economics.
✨Connect with Their Purpose
PZ Cussons has a strong focus on sustainability and community wellbeing. Familiarise yourself with their brands and values, and think about how your personal values align with theirs. Showing that you resonate with their purpose can set you apart from other candidates.
