At a Glance
- Tasks: Create engaging social media content and manage CRM campaigns to connect with audiences.
- Company: Leading UK experiences business focused on memorable attractions and activities.
- Benefits: Salary up to £35,000, hybrid working, annual attractions allowance, and career development.
- Other info: Supportive environment with regular team events and clear growth opportunities.
- Why this job: Join a dynamic team and make your mark in the travel and leisure industry.
- Qualifications: Experience in social media or CRM, strong content creation skills, and a passion for travel.
The predicted salary is between 31500 - 38500 £ per year.
Working pattern
Hybrid - 3 days office / 2 days home
About the Company
Our client is a leading UK experiences and attractions business, specialising in helping customers discover and book memorable attractions and activities both in the UK and internationally.
The business works with a wide range of major entertainment, travel and attractions partners and is continuing to grow its presence across the travel and leisure market.
The Role
We’re looking for a creative and proactive Social Media & CRM Executive to help bring the brand to life across social media, content and CRM.
This is a hands-on role covering social media, short-form video and email marketing , making it ideal for someone early in their marketing career who wants to build strong, visible experience across multiple channels.
Reporting into the Marketing Director, you’ll create engaging content for social, web and email, manage the day-to-day social presence and support CRM campaigns that keep customers engaged throughout their journey.
We’re looking for someone enthusiastic, full of ideas and comfortable both in front of and behind the camera , with a genuine interest in travel, attractions, social media and connecting with audiences online.
Key Responsibilities
- Social Media & Content Creation
- Plan, film and edit engaging short-form video content across Reels, Tik Tok, Shorts and other platforms.
- Manage day-to-day posting, scheduling and community management across social channels.
- Respond to comments and DMs in a timely and on-brand way.
- Stay up to date with social trends, formats and platform changes.
- Support influencer and partner content collaborations where relevant.
- CRM & Email Marketing
- Create and schedule engaging email content, including newsletters, promotions and customer journeys.
- Support CRM campaigns around key promotions and seasonal activity.
- Assist with segmentation and personalisation to ensure messaging is relevant to different customer groups.
- Monitor open rates, click-through rates and engagement, using insights to improve future campaigns.
- Brand & Content Support
- Create content assets for web, social and email while maintaining a consistent brand voice.
- Capture photo and video content at destinations, events and in-office activities.
- Work closely with the wider marketing team to align content with campaign priorities.
- Monitor competitor and industry activity to identify new ideas and opportunities.
Skills & Experience
- Experience in a social media, content or CRM/email marketing role.
- Strong eye for engaging content and confidence filming and editing short-form video using tools such as Cap Cut, Premiere Rush or similar.
- Excellent written communication skills with the ability to adapt tone of voice across different channels.
- Some experience with email marketing or CRM platforms is beneficial.
- Organised, proactive and comfortable managing multiple campaigns and content pieces simultaneously.
- A genuine interest in social media trends, travel, attractions or the leisure sector would be advantageous.
- What’s on Offer
- Salary of up to
- Hybrid working -
- 3 days in the Birmingham office and 2 days from home
- Annual attractions/experience allowance
- Strong focus on career development and training
- Supportive, collaborative working environment
- Regular team events and offsites
- Generous annual leave and parental leave policies
- Opportunity to join an ambitious and growing business with clear scope for development
- Values
The business is looking for people who are
- Ambitious
- Customer-focused
- Forward-thinking
The company is committed to diversity and inclusion and makes appointments based on merit through fair and open recruitment processes.
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Social Media & CRM Executive in Birmingham employer: PYVITAL
As a leading UK law firm, we pride ourselves on fostering a collaborative and inclusive work culture that empowers our employees to thrive. With hybrid working options available in vibrant locations like Birmingham, Manchester, and Northampton, we offer competitive salaries and comprehensive benefits, alongside ample opportunities for professional growth and development. Join us to make a meaningful impact in employee relations while being part of a forward-thinking team dedicated to excellence and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media & CRM Executive in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PYVITAL and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PYVITAL are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PYVITAL on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PYVITAL. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media & CRM Executive in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PYVITAL. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PYVITAL:Show us that you’ve done your homework! In your application, briefly mention what you admire about PYVITAL’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PYVITAL
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PYVITAL will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PYVITAL, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
