At a Glance
- Tasks: Drive sales growth by winning new business and developing existing accounts.
- Company: Established distributor of building products with a strong market presence.
- Benefits: Competitive salary, benefits package, and opportunities for career advancement.
- Other info: Autonomous field-based role with excellent relationship-building opportunities.
- Why this job: Take ownership of your territory and make a real impact in the construction industry.
- Qualifications: Experience in building products or construction materials and strong sales skills.
The predicted salary is between 28800 - 48000 £ per year.
Location: Cardiff & Surrounding Area (Field-Based)
Contract Type: Full-time, Permanent
About the Role
We are supporting a long-established distributor of building products and materials in their search for a field-based Area Sales Manager to cover the Cardiff region. You will be focused on driving sales growth by developing existing customer relationships, acquiring new business, and identifying new revenue opportunities. You will be expected to achieve and exceed quarterly Gross Profit (GP) & Revenue targets, while contributing to the wider strategic goals of the business.
Key Responsibilities
- Account Growth: Manage and grow an existing portfolio of accounts through regular engagement, upselling, and cross‑selling.
- New Business Development: Proactively identify and win new business opportunities across trade, commercial, and retail sectors.
- Lead Generation: Research and target prospective clients using various sales tools, networking, and industry events.
- Sales Targets: Consistently meet or exceed quarterly GP & Revenue targets and sales KPIs.
- Customer Relationship Management: Build long‑term relationships with customers by providing outstanding service and tailored solutions.
- Supplier Relationship Management: Build and develop mutually beneficial relationships with our key suppliers, including joint visits and activity to generate and win business.
- Market Intelligence: Monitor market trends, competitor activity, and customer needs to identify and act on emerging opportunities.
- Collaboration: Work closely with internal teams (e.g., branch managers, marketing, logistics) to ensure customer satisfaction and operational efficiency.
- Reporting: Maintain accurate records of sales activities, pipeline status, and forecast data using CRM systems and reporting tools.
Key Skills & Experience
- Proven experience in B2B sales or business development, ideally in the building materials, plastics, windows and doors or construction sector.
- Strong track record of meeting and exceeding sales targets.
- Excellent communication, negotiation, and relationship‑building skills.
- Ability to identify new opportunities and convert leads into long‑term business.
- Commercial awareness and understanding of gross profit metrics.
- Self‑motivated, results‑driven, and highly organized.
- Proficient in using CRM systems, MS Office, and sales reporting tools.
- Full UK driving licence.
If you’re an experienced field sales professional in the building products or materials sector and want to take ownership of a busy territory with strong growth potential, we’d love to hear from you.
Seniority level: Mid‑senior level
Employment type: Full-time
Job function: Business Development and Sales
Industries: Wholesale Building Materials; Retail Building Materials; Garden Equipment
#J-18808-Ljbffr
Area Sales Manager in Cardiff employer: PYVITAL
As a leading UK law firm, we pride ourselves on fostering a collaborative and inclusive work culture that empowers our employees to thrive. With hybrid working options available in vibrant locations like Birmingham, Manchester, and Northampton, we offer competitive salaries and comprehensive benefits, alongside ample opportunities for professional growth and development. Join us to make a meaningful impact in employee relations while being part of a forward-thinking team dedicated to excellence and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Area Sales Manager in Cardiff
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Area Sales Manager at PYVITAL, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including PYVITAL. Tailor your message to explain why you’re drawn to them and how you can contribute as a Area Sales Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Area Sales Manager in Cardiff
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for PYVITAL:When writing your cover letter, make sure to tailor your message specifically for PYVITAL. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at PYVITAL
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show PYVITAL that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show PYVITAL that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with PYVITAL’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
