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For Companies At a Glance
- Tasks: Drive sales growth by winning new business and developing existing accounts.
- Company: Established distributor of building products with a strong market presence.
- Benefits: Competitive salary, benefits package, and opportunities for career advancement.
- Why this job: Take ownership of your territory and make a real impact in the construction industry.
- Qualifications: Experience in building products or construction materials and strong sales skills.
- Other info: Autonomous field-based role with excellent relationship-building opportunities.
The predicted salary is between 28800 - 48000 ÂŁ per year.
Location: Cardiff & Surrounding Area (Field-Based)
Contract Type: Full-time, Permanent
About the Role
We are supporting a long-established distributor of building products and materials in their search for a field-based Area Sales Manager to cover the Cardiff region. You will be focused on driving sales growth by developing existing customer relationships, acquiring new business, and identifying new revenue opportunities. You will be expected to achieve and exceed quarterly Gross Profit (GP) & Revenue targets, while contributing to the wider strategic goals of the business.
Key Responsibilities
- Account Growth: Manage and grow an existing portfolio of accounts through regular engagement, upselling, and cross‑selling.
- New Business Development: Proactively identify and win new business opportunities across trade, commercial, and retail sectors.
- Lead Generation: Research and target prospective clients using various sales tools, networking, and industry events.
- Sales Targets: Consistently meet or exceed quarterly GP & Revenue targets and sales KPIs.
- Customer Relationship Management: Build long‑term relationships with customers by providing outstanding service and tailored solutions.
- Supplier Relationship Management: Build and develop mutually beneficial relationships with our key suppliers, including joint visits and activity to generate and win business.
- Market Intelligence: Monitor market trends, competitor activity, and customer needs to identify and act on emerging opportunities.
- Collaboration: Work closely with internal teams (e.g., branch managers, marketing, logistics) to ensure customer satisfaction and operational efficiency.
- Reporting: Maintain accurate records of sales activities, pipeline status, and forecast data using CRM systems and reporting tools.
Key Skills & Experience
- Proven experience in B2B sales or business development, ideally in the building materials, plastics, windows and doors or construction sector.
- Strong track record of meeting and exceeding sales targets.
- Excellent communication, negotiation, and relationship‑building skills.
- Ability to identify new opportunities and convert leads into long‑term business.
- Commercial awareness and understanding of gross profit metrics.
- Self‑motivated, results‑driven, and highly organized.
- Proficient in using CRM systems, MS Office, and sales reporting tools.
- Full UK driving licence.
If you’re an experienced field sales professional in the building products or materials sector and want to take ownership of a busy territory with strong growth potential, we’d love to hear from you.
Seniority level: Mid‑senior level
Employment type: Full-time
Job function: Business Development and Sales
Industries: Wholesale Building Materials; Retail Building Materials; Garden Equipment
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Area Sales Manager employer: PYVITAL
Contact Detail:
PYVITAL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager
✨Tip Number 1
Get to know the company inside out! Research their products, values, and recent news. This will help you tailor your pitch and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Attend industry events or local meet-ups in Cardiff. Building relationships with potential clients and other professionals can give you a leg up when it comes to landing that Area Sales Manager role.
✨Tip Number 3
Practice your sales pitch! Prepare to showcase your experience in building products and how you've successfully driven sales growth in the past. Confidence is key when you're out there meeting potential employers.
✨Tip Number 4
Apply through our website! We make it easy for you to submit your application and get noticed. Plus, it shows you're serious about wanting to join our team and take on this exciting opportunity.
We think you need these skills to ace Area Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Area Sales Manager role. Highlight your experience in building products or construction materials, and showcase any relevant achievements that demonstrate your sales prowess.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention your understanding of trade buying behaviours and how you can build strong relationships with customers.
Showcase Your Achievements: When detailing your work experience, focus on quantifiable achievements. Did you exceed sales targets? Did you grow an account significantly? Numbers speak volumes, so let them do the talking!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you one step closer to joining our team!
How to prepare for a job interview at PYVITAL
✨Know Your Products Inside Out
Make sure you’re well-versed in the building products and materials relevant to the role. Research the company’s offerings and be ready to discuss how they can meet customer needs. This will show your genuine interest and expertise during the interview.
✨Demonstrate Your Sales Success
Prepare specific examples of your past sales achievements, especially in field sales or account management. Use metrics to quantify your success, like percentage growth in sales or number of new accounts acquired. This will help you stand out as a results-driven candidate.
✨Build Rapport with Interviewers
Since this role is all about relationship-building, practice your interpersonal skills. Be friendly, engage with your interviewers, and show that you can connect with people easily. A positive attitude can go a long way in making a lasting impression.
✨Ask Insightful Questions
Prepare thoughtful questions about the company’s sales strategy, market trends, and team dynamics. This not only shows your enthusiasm for the role but also helps you gauge if the company aligns with your career goals. It’s a win-win!
