Area Sales Manager

Area Sales Manager

Swansea Full-Time 28800 - 48000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive sales growth by winning new business and developing existing accounts.
  • Company: Established distributor of building products with a strong market presence.
  • Benefits: Competitive salary, benefits package, and opportunities for career advancement.
  • Why this job: Take ownership of your territory and make a real impact in the construction industry.
  • Qualifications: Experience in building products or construction materials and strong sales skills.
  • Other info: Autonomous field-based role with excellent relationship-building opportunities.

The predicted salary is between 28800 - 48000 £ per year.

Job Description

Job Title: Area Sales Manager

Location: Swansea & Surrounding Area (Field-Based)

Salary: £45K + Company car/Car Allowance + Bonus

Contract Type: Full-time, Permanent

About the Role:

We are supporting a long-established distributor of building products and materials in their search for a field-based Area Sales Manager to cover the Swansea region. You will be focused on driving sales growth by developing existing customer relationships, acquiring new business, and identifying new revenue opportunities. You will be expected to achieve and exceed quarterly Gross Profit (GP) & Revenue targets, while contributing to the wider strategic goals of the business.

Key Responsibilities:

  • Account Growth: Manage and grow an existing portfolio of accounts through regular engagement, upselling, and cross-selling.
  • New Business Development: Proactively identify and win new business opportunities across trade, commercial, and retail sectors.
  • Lead Generation: Research and target prospective clients using various sales tools, networking, and industry events.
  • Sales Targets: Consistently meet or exceed quarterly GP & Revenue targets and sales KPIs.
  • Customer Relationship Management: Build long-term relationships with customers by providing outstanding service and tailored solutions.
  • Supplier Relationship Management: Build and develop mutually beneficial relationships with our key suppliers, including joint visits and activity to generate and win business.
  • Market Intelligence: Monitor market trends, competitor activity, and customer needs to identify and act on emerging opportunities.
  • Collaboration: Work closely with internal teams (e.g., branch managers, marketing, logistics) to ensure customer satisfaction and operational efficiency.
  • Reporting: Maintain accurate records of sales activities, pipeline status, and forecast data using CRM systems and reporting tools.

Key Skills & Experience:

  • Proven experience in B2B sales or business development, ideally in the building materials, plastics, windows and doors or construction sector.
  • Strong track record of meeting and exceeding sales targets.
  • Excellent communication, negotiation, and relationship-building skills.
  • Ability to identify new opportunities and convert leads into long-term business.
  • Commercial awareness and understanding of gross profit metrics.
  • Self-motivated, results-driven, and highly organized.
  • Proficient in using CRM systems, MS Office, and sales reporting tools.
  • Full UK driving licence.

If you’re an experienced field sales professional in the building products or materials sector and want to take ownership of a busy territory with strong growth potential, we’d love to hear from you.

Area Sales Manager employer: PYVITAL

As an Area Sales Manager with our long-established distributor of building products in Swansea, you will enjoy a dynamic work culture that values autonomy and fosters strong relationships with customers. We offer competitive salaries, comprehensive benefits, and ample opportunities for professional growth, making it an ideal environment for driven individuals looking to make a meaningful impact in the construction materials sector.
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Contact Detail:

PYVITAL Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Area Sales Manager

✨Tip Number 1

Get to know the company inside out before your interview. Research their products, values, and recent news. This will help you tailor your answers and show that you're genuinely interested in the role.

✨Tip Number 2

Practice your pitch! You’ll want to clearly articulate your experience in field sales and how it relates to the building products sector. Be ready to share specific examples of how you've driven sales growth in previous roles.

✨Tip Number 3

Network like a pro! Connect with industry professionals on LinkedIn or attend local trade events. Building relationships can open doors and give you insights into the market that you can leverage during interviews.

✨Tip Number 4

Don’t forget to follow up after your interview! A quick thank-you email reiterating your interest in the position can leave a lasting impression. Plus, it shows you’re proactive and keen on the opportunity.

We think you need these skills to ace Area Sales Manager

Field Sales Experience
Business Development
Account Management
Relationship Building
Negotiation Skills
Communication Skills
CRM Management
Sales Strategy Development
Market Trend Analysis
Time Management
Self-Motivation
Organisational Skills
Customer-Focused Mindset
Problem-Solving Skills

Some tips for your application 🫡

Tailor Your CV: Make sure your CV reflects the skills and experience mentioned in the job description. Highlight your background in building products or construction materials, and showcase any relevant achievements in sales or account management.

Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for the Area Sales Manager role. Share specific examples of how you've driven sales growth and built strong relationships in previous positions. Make it personal and engaging!

Showcase Your Field Experience: Since this is a field-based role, emphasise your ability to work independently and manage your territory effectively. Mention any successful strategies you've used to develop new business and grow existing accounts.

Apply Through Our Website: We encourage you to apply directly through our website for a smoother application process. This way, we can easily track your application and get back to you quicker. Plus, it shows us you're keen on joining our team!

How to prepare for a job interview at PYVITAL

✨Know Your Products Inside Out

Make sure you have a solid understanding of the building products and materials you'll be selling. Research the company's product range and be ready to discuss how they meet customer needs. This will show your passion and expertise during the interview.

✨Demonstrate Your Sales Success

Prepare specific examples of your past sales achievements, especially in field sales or account management. Use metrics to quantify your success, like percentage growth in sales or number of new accounts acquired. This will help you stand out as a results-driven candidate.

✨Build Rapport with Interviewers

Since this role is all about relationship-building, practice your interpersonal skills. Be friendly, approachable, and engage with your interviewers. Show them that you can connect with people, just like you would with customers in the field.

✨Ask Insightful Questions

Prepare thoughtful questions about the company’s sales strategy, market trends, and team dynamics. This not only shows your interest in the role but also demonstrates your strategic thinking and understanding of the industry.

Area Sales Manager
PYVITAL
Location: Swansea

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