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For Companies At a Glance
- Tasks: Drive product positioning and go-to-market strategy in the cyber security space.
- Company: Join a dynamic team focused on innovative, market-facing products.
- Benefits: Competitive salary, flexible working options, and strong career growth opportunities.
- Other info: Collaborative environment with a focus on professional development.
- Why this job: Make an impact by translating complex tech into compelling messaging.
- Qualifications: Experience in Product Marketing, especially in tech or cyber security.
The predicted salary is between 50000 - 60000 £ per year.
About the Role
We’re recruiting for a Product Marketing Manager to act as the key bridge between Product, Marketing, and a highly technical customer base within the cyber security space. This is a strategic, cross-functional role focused on driving product positioning, go-to-market strategy, and ongoing product performance. You’ll play a central role in ensuring products resonate with both technical and commercial audiences, using market insight, data, and collaboration to improve adoption and engagement. This role is ideal for a commercially minded product marketer who enjoys working closely with technical teams and translating complex solutions into clear, compelling messaging.
Key Responsibilities
- Contribute to product roadmap development aligned with wider business strategy
- Conduct market and competitor analysis to inform positioning and go-to-market strategy
- Support product development through requirements validation, testing, and launch planning
- Monitor product performance and identify opportunities for optimisation
- Use data and insights to drive continuous improvement and decision-making
- Act as the key link between Product and Marketing teams, ensuring alignment
- Develop messaging frameworks, audience insights, and campaign direction
- Translate complex technical concepts into clear, benefit-led messaging
- Support product launches and ongoing campaign activity
- Engage with partners, stakeholders, and user communities to gather feedback
- Facilitate workshops, meetings, and events to support engagement and product improvement
Candidate Profile
- Proven experience in Product Marketing, ideally within cyber security, technology, or education-led products
- Strong experience delivering go-to-market strategies and supporting product launches
- Comfortable working across cross-functional teams, particularly Product and Marketing
- Experience translating technical products into clear, commercial messaging
- Confident engaging with both technical and non-technical stakeholders
- Strong relationship-building and collaboration skills
Technical Skills
- Strong analytical and data interpretation skills
- Experience with market research and competitor analysis
- Ability to present insights clearly to senior stakeholders
- Understanding of product lifecycle and development processes
- Exposure to AI or emerging technologies (desirable)
What Our Client Offers
- Competitive salary package (£50,000+)
- Flexible and hybrid working options
- Opportunity to work on impactful, market-facing products
- Collaborative and innovative working environment
- Strong focus on professional development and career growth
Product Marketing Manager employer: PYVITAL LTD
Contact Detail:
PYVITAL LTD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the cyber security space, especially those who work in product marketing. Use LinkedIn to connect and engage with them; you never know who might have a lead on your dream job!
✨Tip Number 2
Prepare for interviews by understanding the company’s products inside out. Dive into their market positioning and think about how you can contribute to their go-to-market strategy. This will show you’re not just interested in the role but genuinely invested in their success.
✨Tip Number 3
Don’t shy away from showcasing your analytical skills! Be ready to discuss how you've used data to drive decisions in past roles. Bring examples of how you’ve translated complex concepts into clear messaging that resonates with both technical and commercial audiences.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re proactive and serious about joining our team. Let’s get you that Product Marketing Manager role!
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Product Marketing Manager. Highlight your experience in product marketing, especially within cyber security or tech, and showcase how you've successfully driven go-to-market strategies.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Talk about your passion for translating complex technical concepts into clear messaging and how you’ve engaged with both technical and commercial audiences.
Showcase Your Analytical Skills: Since data-driven decision-making is key, don’t forget to mention your analytical skills. Share examples of how you've used market insights and competitor analysis to inform product positioning and strategy.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at PYVITAL LTD
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the products you'll be marketing. Dive deep into their features, benefits, and how they stand out in the cyber security space. This knowledge will help you confidently discuss product positioning and go-to-market strategies.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data and market insights in previous roles. Bring examples of how your analytical skills have driven product performance or informed strategic decisions. This will demonstrate your ability to translate complex data into actionable insights.
✨Prepare for Cross-Functional Collaboration
Since this role involves working closely with both technical and commercial teams, think of examples where you've successfully collaborated across departments. Highlight your relationship-building skills and how you've facilitated communication between diverse groups.
✨Craft Clear Messaging Examples
Practice translating technical concepts into clear, benefit-led messaging. Prepare a few examples from your past experience where you’ve done this effectively. This will show your potential employer that you can bridge the gap between technical details and commercial appeal.