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- Tasks: Manage and optimise high-performance digital marketing campaigns for automotive clients.
- Company: Join a well-established agency in Selby with a dynamic team.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Make a real impact in the automotive industry through innovative digital marketing strategies.
- Qualifications: 2+ years in digital marketing, strong SEO and PPC skills, and excellent analytical abilities.
- Other info: Exciting opportunity to work with multiple clients and enhance your marketing expertise.
The predicted salary is between 35000 - 45000 £ per year.
Pyramid8 are supporting a well-established business based in Selby. They are looking for a highly motivated and experienced Digital Marketing Specialist to join an agency team. This role focuses on delivering high-performance digital marketing campaigns for their clients across the UK.
You will be responsible for managing and optimising campaigns across SEO, PPC, Google Vehicle Ads, and Facebook Inventory Ads, helping organisations increase vehicle visibility, generate qualified leads, and maximise return on ad spend. This is an excellent opportunity for someone with automotive marketing or agency experience who wants to play a key role in delivering measurable results for clients.
Key Responsibilities- SEO
- Plan and implement SEO strategies for multiple dealership websites
- Conduct keyword research focused on local specific searches
- Optimise vehicle listing pages, landing pages, and on-site content
- Monitor and improve organic rankings and traffic
- Perform technical SEO audits and recommend improvements
- Track, report & present SEO performance
- PPC (Google Ads)
- Create, manage, and optimise Google Ads campaigns across Search, Display, and Performance Max
- Manage budgets efficiently to maximise ROI
- Monitor performance and make data-driven optimisations
- Conduct keyword research and audience targeting
- Improve conversion rates and reduce cost per lead
- Produce and present client performance reports
- Google Vehicle Ads
- Set up and manage Google Vehicle Ads campaigns
- Optimise vehicle data feeds for performance and compliance
- Monitor campaign performance and optimise accordingly
- Troubleshoot feed or account issues
- Facebook Inventory Ads
- Create and manage Meta automotive inventory campaigns
- Upload and maintain vehicle catalogues in Meta Commerce Manager
- Build retargeting and prospecting campaigns
- Optimise campaigns to improve lead generation and engagement
- Monitor and report on campaign performance
- 2+ years' experience in digital marketing (agency preferred)
- Strong hands-on experience with Google Ads and Meta Ads
- Solid understanding of SEO principles
- Experience managing multiple client accounts
- Strong analytical and reporting skills
- Excellent attention to detail
- Good communication skills
- Automotive industry experience
- Agency experience
- Experience with Google Analytics, Tag Manager, and Search Console
Automotive Digital Marketing Performance Specialist employer: Pyramid8
Contact Detail:
Pyramid8 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Automotive Digital Marketing Performance Specialist
✨Tip Number 1
Network like a pro! Reach out to your connections in the automotive and digital marketing sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have a lead on that perfect job!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital marketing campaigns, especially those related to SEO and PPC. Use real data to demonstrate how you’ve improved performance for previous clients. This will make you stand out when you apply through our website.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Google Ads and Meta Ads. Be ready to discuss specific strategies you've implemented in the past. We want to see your analytical skills in action, so come armed with examples of how you’ve optimised campaigns.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Mention something specific from your conversation to show you were engaged and interested. And remember, applying through our website gives you a direct line to us!
We think you need these skills to ace Automotive Digital Marketing Performance Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Automotive Digital Marketing Performance Specialist. Highlight your experience with SEO, PPC, and any relevant campaigns you've managed. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing in the automotive sector. Share specific examples of your past successes and how they relate to the responsibilities outlined in the job description.
Showcase Your Analytical Skills: Since this role requires strong analytical skills, make sure to include examples of how you've used data to drive decisions in your previous roles. We love seeing numbers that demonstrate your impact on campaign performance!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to join our team at StudySmarter!
How to prepare for a job interview at Pyramid8
✨Know Your Stuff
Make sure you brush up on your knowledge of SEO, PPC, and the specific tools mentioned in the job description. Familiarise yourself with Google Ads, Meta Ads, and how they apply to the automotive industry. Being able to discuss these topics confidently will show that you're serious about the role.
✨Showcase Your Experience
Prepare examples from your past work that highlight your success in managing digital marketing campaigns. Be ready to discuss specific metrics, like ROI improvements or lead generation increases, to demonstrate your impact. This will help the interviewers see how you can bring value to their clients.
✨Ask Smart Questions
Come prepared with insightful questions about the company's current campaigns or challenges they face in the automotive sector. This not only shows your interest but also your understanding of the industry. It’s a great way to engage with the interviewers and make a lasting impression.
✨Be Data-Driven
Since the role involves a lot of analytics, be prepared to discuss how you use data to inform your decisions. Bring examples of reports you've created or how you've used analytics tools to optimise campaigns. This will highlight your analytical skills and your ability to drive results.