Sales Director in Liverpool

Commercial Director at Pybus Recruitment

Location: Primarily Merseyside, with regular travel to Scotland — Must be able to commute to Merseyside.

Why Join?

• Career Growth – As a key member of the Board, influence the strategic direction of a multi‑brand, multi‑site business.
• Work‑Life Balance – Enjoy a 5‑day working week and 30 days’ annual leave.
• Comprehensive Benefits – Receive a company car, private health cover for your family, and discounts on all company products and services.
• Exclusive Perks – Access thousands of online retail discounts through Peoples Rewards with no spending limits.

Role Overview

Reporting to the Managing Director, the Group Sales Director will have end‑to‑end accountability for sales performance across Passenger and Commercial Vehicles, including brands such as Ford, BYD, OMODA|JAECOO, Maxus, and Used+. This role demands a visionary leader to drive sustainable growth, navigate the EV and new‑energy transition, and ensure sales operations are primed for a fast‑evolving digital market.

Key Responsibilities

• Strategic Leadership – Own and execute the Group Sales Strategy, driving growth in volume, profit, and customer base.
• Financial Stewardship – Hold full P&L responsibility, including budgeting and reforecasting.
• EV Transition – Lead the response to the EV/new‑energy shift, ensuring teams are trained and targets are met.
• Sales Channels – Manage all sales channels, integrating digital and showroom journeys.
• Used‑Car Strategy – Develop and deliver the used‑car strategy, with accountability for stock mix, sourcing, and margin.
• OEM Relationships – Maintain senior OEM relationships to influence allocation and support.
• Team Development – Lead, coach, and develop sales leaders and teams, fostering an inclusive, high‑performance culture.
• Compliance – Ensure all sales activities comply with legal, regulatory, and OEM requirements.

Ideal Candidate

• Experience – Proven track record in owning a sales P&L for a divisional or multi‑site portfolio in automotive retail.
• Leadership – Multi‑site leadership experience with Group or Board‑level exposure.
• Performance – Strong history of delivering volume and profit across New and Used vehicles.
• OEM Partnerships – Senior experience with OEM partners across multiple brands.
• Digital Savvy – Proficient in using digital tools and data analytics to drive performance.
• Inclusive Leadership – A leadership style that develops people, delivers results, and champions DEI commitments.

Rewards and Benefits

• Competitive salary based on experience.
• 5‑day working week and 30 days’ annual leave.
• Company car and private health cover for family.
• Discounts on all company products and services.
• Instant access to Peoples Rewards with thousands of online retail discounts.

Seniority Level

Director

Employment Type

Full‑time

Job Function

Management and Other

Industries

Retail Motor Vehicles