Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead sales performance across multiple automotive brands and drive exceptional customer experiences.
- Company: Join an award-winning automotive group recognised for excellence and innovation.
- Benefits: Competitive salary, company car, private healthcare, and generous annual leave.
- Why this job: Make a real impact in the automotive industry while developing high-performing teams.
- Qualifications: Proven leadership experience in automotive sales and strong analytical skills.
- Other info: Dynamic role with opportunities for travel and career growth.
The predicted salary is between 90000 - 120000 £ per year.
Recruiting on behalf of a leading, award‑winning automotive group. Pybus Recruitment is proud to be partnering with a highly successful, multi-franchise automotive group recognised for excellence across the industry – including BYD Retailer of the Year, EVA accreditation at all sites, Ford President’s Award wins and DEI Gold Standard status within the Diversity Framework.
We are supporting them in the search for an exceptional Group Head of Franchise to lead Sales performance across all OEM brands, spanning both Passenger Vehicle (PV) and Commercial Vehicle (CV). Reporting to the Board of Directors, this influential role will oversee franchise operations, delivering the Sales strategy, growth and profitability across a multi-brand network. The successful candidate will champion brand consistency, customer experience excellence and strong, long‑term relationships with OEM partners including Ford, BYD, OMODA|JAECOO and Maxus.
Key Responsibilities:
- Lead and execute the Sales strategy across PV and CV, providing clear direction for Sales Managers and driving performance, growth and revenue across all sites and brands.
- Build strong senior-level relationships with OEM partners, influencing allocation, support and flexibility while protecting Group profitability. Act as the primary point of contact with all OEM brands.
- Work closely with Sales Managers to coach and develop high-performing teams, identifying training needs and upskilling opportunities to deliver an exceptional sales experience.
- Use data and insight (volumes, margins, F&I, EV mix, stock, NPS/CSI, OEM scorecards and KPIs) to guide decision‑making and implement corrective action.
- Challenge and support Sales Managers with a solutions‑focused approach, clear expectations and robust action plans.
- Collaborate with the Head of Used Vehicle Sales to align stock requirements and ensure optimal performance across the Group.
- Implement and enhance standardised sales processes that deliver a compliant, seamless customer experience while maximising revenue and sustainable profit.
- Lead the Group’s approach to EV and new‑energy transition, ensuring sales targets, profitability and OEM EV qualification metrics are achieved across all brands.
- Work closely with Marketing, CX and senior site leaders to integrate online and showroom customer journeys – enquiry management, digital experience, remote/video selling, lead follow‑up and conversion.
- Champion a high‑performance culture and drive talent development: attract, develop and retain high-calibre, diverse leaders and teams; promote coaching and best-practice sharing; strengthen performance management.
- Ensure compliance with all regulatory, legal and OEM requirements, including FCA, Consumer Duty, financial promotions, add-ons, GDPR and robust controls on pricing, discounting and documentation.
We are seeking a strong, dynamic leader who delivers results, develops people and drives exceptional customer experience.
Requirements:
- Proven senior leadership experience in automotive sales.
- Multi-site experience, ideally across multiple brands.
- Experience working with OEM partners (ideally multi-brand).
- Data-driven, with strong analytical and digital awareness to improve conversion across online and offline sales journeys.
- A leadership style that develops people, delivers performance and champions DEI, fostering an inclusive, high‑performing culture.
Competitive salary (dependent on experience) • 5‑day working week • 30 days’ annual leave • Company car • Private healthcare • Discounts on company products and services, including friends and family offers • Primarily Merseyside with regular travel to Scotland.
New Car Sales Director in Liverpool employer: Pybus Recruitment
Contact Detail:
Pybus Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land New Car Sales Director in Liverpool
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that dream role.
✨Tip Number 2
Show off your skills! Prepare a killer pitch that highlights your experience in automotive sales and leadership. When you get the chance to chat with potential employers, make sure they know what you bring to the table.
✨Tip Number 3
Research the company inside out! Understand their values, recent achievements, and challenges. This will help you tailor your conversations and show them you're genuinely interested in being part of their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace New Car Sales Director in Liverpool
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the New Car Sales Director role. Highlight your leadership experience in automotive sales and any multi-site management you've done. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for the automotive industry and your vision for driving sales performance. Let us know why you're the perfect fit for this dynamic role.
Showcase Your Data Skills: Since this role is data-driven, make sure to mention your analytical skills and how you've used data to improve sales performance in the past. We love seeing candidates who can back up their strategies with solid insights!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can't wait to hear from you!
How to prepare for a job interview at Pybus Recruitment
✨Know Your Numbers
As a New Car Sales Director, you'll need to be data-driven. Brush up on key metrics like sales volumes, margins, and customer satisfaction scores. Be ready to discuss how you've used data in the past to drive performance and make decisions.
✨Showcase Your Leadership Style
This role requires a dynamic leader who can develop teams and drive results. Prepare examples of how you've coached and developed high-performing teams in previous roles. Highlight your approach to fostering an inclusive culture and promoting diversity.
✨Understand OEM Relationships
Since you'll be acting as the primary contact for OEM partners, it's crucial to demonstrate your understanding of these relationships. Research the brands you'll be working with and be prepared to discuss how you've successfully managed similar partnerships in the past.
✨Align with Company Values
The automotive group values excellence and customer experience. Familiarise yourself with their achievements and values, and think about how your personal values align with theirs. Be ready to articulate how you can contribute to maintaining their high standards.