At a Glance
- Tasks: Manage PPC, SEO, and Paid Social campaigns to drive results.
- Company: Join a supportive marketing team in a dynamic environment.
- Benefits: Competitive salary, well-being perks, and extra holiday entitlement.
- Other info: Flexible part-time role with opportunities for growth and development.
- Why this job: Make a real impact on digital marketing strategies and learning outcomes.
- Qualifications: 3-5 years of experience in digital marketing with strong analytical skills.
The predicted salary is between 24000 - 36000 £ per year.
We are seeking a results-driven Digital Marketing Specialist with strong experience across PPC, SEO and Paid Social to join our marketing team. This part-time role involves managing paid campaigns across Google Ads, Meta Ads and Reddit Ads, as well as supporting SEO performance through technical audits, on-page optimisation and data-driven insights. The ideal candidate will bring 3-5 years of experience in a similar digital marketing role, with proven ability to deliver strong campaign results and actionable performance analysis.
Key Responsibilities:
- Paid Search (PPC)
- Manage and optimise Google Ads campaigns across Search, Display and Performance Max.
- Conduct keyword research and refine targeting and bidding strategies.
- Test and improve ad copy and landing pages.
- Monitor campaign budgets and performance.
- Paid Social
- Build and manage campaigns across Facebook and Instagram using Meta Ads Manager.
- Leverage retargeting and lookalike audiences to meet campaign goals.
- Run A/B tests to refine messaging and creative.
- Support additional paid activity on Reddit Ads and other platforms where required.
- SEO
- Support SEO activity aligned to organisational goals.
- Carry out technical SEO audits and recommend improvements.
- Optimise metadata, internal linking and on-page content.
- Assist with keyword planning and competitor analysis.
- Analytics & Reporting
- Create performance dashboards and reports using GA4 and Looker Studio.
- Track conversions and user behaviour across digital channels.
- Analyse results to identify opportunities and performance issues.
- Present insights to stakeholders in a clear, actionable format.
Requirements:
- 3-5 years experience in PPC, SEO and/or Paid Social within a digital marketing role.
- Strong experience with Google Ads and Meta Ads Manager.
- Familiarity with Reddit Ads or willingness to learn.
- Solid understanding of SEO principles and website optimisation.
- Confident using GA4, Looker Studio and Google Tag Manager.
- Google Analytics (GA4) training or certification is desired.
- Strong analytical skills with the ability to interpret data effectively.
- Excellent written communication and attention to detail.
- Able to manage multiple projects in a fast-paced environment.
- Experience within the education sector is useful but not essential.
What We Offer:
- A supportive and collaborative working environment.
- Competitive salary and benefits package.
- Well-being perks and additional holiday entitlement with service.
- Opportunity to contribute to meaningful work that supports positive learning outcomes.
- Free parking.
To apply please send over your CV to Jack @ Pybus Recruitment.
Locations
Digital Marketing Specialist in Gateshead, North East employer: Pybus Recruitment
Join our dynamic marketing team as a Digital Marketing Specialist, where you'll thrive in a supportive and collaborative environment that values your expertise in PPC, SEO, and Paid Social. With competitive pay, well-being perks, and opportunities for professional growth, this part-time role not only allows you to make a meaningful impact on positive learning outcomes but also offers the flexibility to balance your career with personal commitments. Enjoy additional holiday entitlement with service and free parking at our convenient location, making us an excellent employer for those seeking rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Specialist in Gateshead, North East
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pybus Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pybus Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pybus Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pybus Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Specialist in Gateshead, North East
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pybus Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pybus Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pybus Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pybus Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pybus Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pybus Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
