Digital Marketing Manager

Chiswick Park, United Kingdom | Posted on 23/09/2026

Working closely with PR, Retailer, Brand and Creative teams, you will develop integrated digital campaigns that build brand awareness, generate high-quality leads and deliver measurable commercial results.

The Role

As Digital Marketing Manager , you will develop and execute digital marketing plans aligned with the overall brand and product strategy.

Your responsibilities will include:

• Develop and deliver integrated digital marketing plans supporting brand, product and commercial objectives.
• Lead the SEO and SEM strategy , increasing organic traffic, visibility and website performance.
• Manage website content, performance, UX and analytics, working closely with developers and creative partners.
• Collaborate with PR, Retailer and Creative teams to deliver engaging, integrated and brand-consistent campaigns.
• Manage activity across platforms including Meta, TikTok, LinkedIn and YouTube .
• Analyse campaign and customer performance using tools including Google Analytics, GA4 and Meta Ads Manager .
• Manage digital marketing budgets and ensure a strong return on investment across all channels .
• Monitor competitor activity, emerging technologies and industry trends to identify opportunities for innovation and growth.
• Ensure digital activity complies with relevant advertising standards and data protection requirements, including GDPR .

About You

We’re looking for an experienced, commercially focused digital marketer who combines strategic thinking, analytical capability and hands-on digital expertise .

Ideally, you will have:

• A bachelor’s degree in Marketing, Communications, Digital Media or a related discipline.
• 5+ years’ digital marketing experience, preferably within automotive, consumer goods, technology or another fast-moving consumer environment.
• Strong experience with website CMS platforms such as WordPress or Drupal .
• Good working knowledge of GA4 and digital analytics tools .
• Strong understanding of social platforms including Meta, TikTok, LinkedIn and YouTube , together with their advertising platforms.
• Experience with marketing automation and CRM platforms such as Salesforce, HubSpot or Mailchimp .
• A highly analytical approach with the ability to turn data into actionable commercial insights.
• Experience managing agencies, suppliers and digital marketing budgets.
• The ability to thrive in a fast-paced, entrepreneurial environment .

Automotive industry experience would be highly advantageous, while Mandarin/English bilingual capability would be an additional benefit.

Why This Opportunity?

This is more than an opportunity to manage established digital campaigns.

You’ll have the chance to help shape the digital presence and customer acquisition strategy of a new automotive brand entering the UK , influencing how customers discover, engage with and ultimately buy into the brand.

You’ll have the opportunity to:

• Shape its digital marketing approach from an early stage
• Drive customer acquisition and lead-generation strategy
• Deliver campaigns supporting major brand and product launches
• Work closely with UK and international teams
• Make a visible and measurable contribution to the growth of the business

Package

? Performance-related Bonus

? Company Car

If you’re an experienced digital marketer who understands how to combine brand building with lead generation and measurable commercial performance , this represents an excellent opportunity to make your mark on an exciting new entrant to the UK automotive market.