Area Sales Manager (UK North) in Coventry

Become part of a team that’s setting the global standard for food packaging automation.

At PWR, we are pioneers in automated robotic packaging solutions that transform food production lines across the world. From bakery and biscuits to snacks, pet food and confectionery, our cutting-edge systems deliver unmatched performance, reliability and lifetime value.

What truly sets us apart is our culture. We work together—in a friendly, professional environment—where people feel trusted, supported and valued. Our culture is built on: Collaboration, Respect, Dedication, Innovation and Customer Focus.

We are seeking an ambitious, enthusiastic Area Sales Manager who thrives on building relationships and helping customers transform their production lines to spearhead growth across the UK North region. You’ll be at the forefront of expanding our install base, championing our Smartline and Tailored robotic solutions, shaping our presence across multiple food manufacturing environments.

This role is territory-focused, field-based and suited to someone with drive, hunger and a “Go Anywhere” mindset—ready to explore opportunities wherever they arise.

What You will be accountable for:

• Owning and growing the UK North territory across PWR’s core market sectors.
• Achieving ambitious sales targets, selling PWR Smartline and tailored robotic solutions, while building a robust long-term pipeline.
• Building strong relationships with existing customers and developing long-term trust.
• Driving new business development—playing a major role in expanding our UK install base.
• Leading the full sales cycle: prospecting → order closure.
• Delivering accurate timely documentation and collaborating hand-in-hand with our technical concepts team to deliver customer-tailored solutions.
• Maintaining accurate CRM and administrative records.

Who You Are:

You’re enthusiastic, curious and passionate about packaging automation. You’re driven by the idea of helping food manufacturers modernise their production using cutting-edge robotics.

Skills & Strengths you will bring:

• Strong communicator able to turn complex concepts into clear customer value.
• Technically minded with excellent analytical and interpersonal skills.
• Structured planner with a disciplined approach to prospecting and pipeline building.
• Confident and proficient in Microsoft 365 tools.

Experience You may have (We welcome applicants with growth potential!):

• Experience in solution-based sales (capital equipment, automation or packaging ideal).
• Experience working closely with customers and internal engineering teams.

Your Way of Working:

• Customer-focused mindset—empathetic, curious and value-driven.
• Dynamic, proactive and independent with strong time management.
• Ethical, trustworthy, reliable and team-oriented.
• Open to coaching and development—aligned with our continuous improvement culture.
• Valid driver’s licence and flexibility for travel across the region and Europe.

Why You’ll Love Working at PWR:

At PWR, culture is not a poster on a wall—it’s lived every day. We collaborate, respect one another and celebrate collective wins. We innovate, improve and passionately support our customers. We are building a high-performance team that’s friendly, connected and committed to excellence.

You’ll enjoy:

• Competitive salary + uncapped commission
• Car allowance
• Laptop and mobile phone
• Pension
• 25 days holiday + public holidays
• A supportive culture that celebrates contribution and invests in your development
• The chance to shape the future of robotic food packaging automation

Ready to Shape the Future With Us? If you’re ambitious, energetic and driven to make an impact, we’d love to meet you. Join PWR—and help us set the standard for food packaging automation worldwide.

Want to know more? Please send an e-mail to recruitment@pwrpack.com to contact our recruiter.