At a Glance
- Tasks: Lead marketing transformation and develop client relationships in a dynamic consulting environment.
- Company: PwC, a global leader in professional services with a focus on customer experience.
- Benefits: Flexible working, private medical cover, volunteering days, and career development opportunities.
- Other info: Join a collaborative team dedicated to delivering exceptional client outcomes.
- Why this job: Shape the future of marketing with cutting-edge AI and technology while driving impactful change.
- Qualifications: Extensive marketing transformation experience and strong leadership skills.
The predicted salary is between 70000 - 90000 £ per year.
At Pw C, our Sales, Service & Marketing practice sits within our Customer Service Excellence team (CSX) and helps organisations create differentiated customer experiences by bringing together strategy, creativity, data and technology.
We partner with leading organisations to transform their marketing functions, customer engagement models and technology ecosystems to deliver measurable commercial outcomes.
We're looking for a director to lead the growth of our Experience & Marketing capability.
This is a hybrid sales and delivery leadership role, combining commercial leadership, proposition development and the successful delivery of complex transformation programme.
As a Director within Pw C's Sales, Service & Marketing practice in CSX, you will play a pivotal role in shaping and growing our Marketing proposition.
You will be responsible for developing client relationships, expanding strategic alliances and leading the delivery of large-scale marketing transformation programmes.
As organisations increasingly adopt AI-powered and agentic operating models, this role will help clients reimagine how marketing functions are designed, operated and measured, leveraging data, automation, generative AI and autonomous agents to deliver more personalised, efficient and measurable outcomes.
Whilst primarily focused on marketing transformation, the role will also support broader customer experience and customer-led change initiatives where marketing acts as a key enabler of end-to-end customer transformation.
What your days will look like
You will be responsible for leading the proposition development of marketing, driving commercial growth through:
- Collaborating with our key alliances (Salesforce, Adobe, Microsoft) and emerging AI ecosystem partners.
- Collaborating across Lines of Service to expand the value of current accounts where there is an existing or potential marketing, customer engagement or broader customer transformation opportunity.
- Responsible for the management of the Marketing practice and building marketing capabilities within the newly defined organisational structure in CSX and our delivery centres.
This includes strengthening capabilities across marketing strategy, marketing technology, AI-enabled marketing operations and adjacent customer experience disciplines.
- Delivery of strategic Marketing transformation programmes, including those involving significant AI adoption, organisational change and complex technology ecosystems, whilst supporting wider customer experience transformation.
This role is for you if
- Have extensive marketing transformation experience within a large consulting firm with experience of working internationally, having gained an understanding of how marketing contributes to broader customer experience and customer-led transformation.
- Deep focus on marketing strategy, marketing technology, systems and processes, customer data and AI-enabled marketing capabilities, alongside related areas of customer experience transformation.
- Thought leader in marketing transformation, marketing technology strategy and delivery, and the application of Generative AI and Agentic AI to marketing and customer engagement; viewed by clients as an expert who they turn to for help and advice.
- Help clients define and implement AI-enabled marketing operating models, embedding automation, generative AI and agentic capabilities to improve effectiveness, efficiency and customer outcomes.
- Confidence working across sector verticals - from banking and insurance to non-profits - to promote and deliver client impact across the clusters with a focus on Private.
- Manage and deliver large projects by developing the project team, assessing engagement risks throughout, driving conclusions, and reviewing / challenging the output produced by the team.
- Excellent client handling skills with experience of leading external client projects and/ or large-scale strategy and operations change programmes.
- Strong change and people leadership skills, track record of successful change execution and an exemplary track record in providing client satisfaction as well as being a strong team player.
What you’ll receive from us
No matter where you may be in your career or personal life, our benefits are designed to add value and support, recognising and rewarding you fairly for your contributions.
We offer a range of benefits including empowered flexibility and a working week split between office, home and client site; private medical cover and 24/7 access to a qualified virtual GP; six volunteering days a year and much more.
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StudySmarter Expert Advice🤫
We think this is how you could land Director – Experience & Marketing, Sales, Service & Marketing in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PwC UK and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PwC UK are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PwC UK on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PwC UK. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director – Experience & Marketing, Sales, Service & Marketing in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PwC UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PwC UK:Show us that you’ve done your homework! In your application, briefly mention what you admire about PwC UK’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PwC UK
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PwC UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PwC UK, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
