At a Glance
- Tasks: Lead a dynamic team to enhance customer communications and drive engagement across all platforms.
- Company: Join a forward-thinking brand focused on delivering exceptional customer experiences.
- Benefits: Competitive salary, career growth opportunities, and a vibrant work culture.
- Other info: Be part of a culture that values innovation and continuous improvement.
- Why this job: Make a real impact by shaping customer journeys and driving brand loyalty.
- Qualifications: 6+ years in marketing with strong team management and digital skills.
The predicted salary is between 60000 - 80000 £ per year.
Lead and empower the customer communications and content team across all markets. Champion a data-driven approach to ensure our customers receive the right messaging and content at the right time, across all touchpoints. You will build and own an omnichannel communications strategy that drives revenue, maximizes customer lifetime value (LTV), and builds strong retention—ultimately delighting our customers with experiences that leave a lasting, positive impression of the brand.
Responsibilities
- Drive the growth of the website and app by strategically leveraging communication channels (email, push notifications, SMS) to maximize engagement, conversion rates, and retention.
- Serve as the strategic owner of the Bloomreach platform, ensuring the business maximizes its marketing automation, CDP, and real-time data capabilities to deliver seamless omnichannel customer journeys.
- Orchestrate collaboration with cross-functional teams to develop cohesive trading and messaging strategies that highlight our fantastic collection of products and brands.
- Take ownership of the CRM strategy and email planning, ensuring it perfectly aligns with wider product and messaging objectives.
- Develop and execute a best-in-class, real-time personalization strategy using Bloomreach's advanced segmentation, delivering highly relevant content based on a unified single customer view.
- Establish rigorous reporting and KPI tracking for all messaging and content performance, ensuring data-led learnings are continuously fed back into future campaign optimization.
- Partner with the Merchandising team to inform decision-making by sharing actionable insights on product, brand, and category performance by customer segment, channel, and site.
- Direct the content strategy to optimize the end-to-end website customer journey, ensuring highly relevant and seasonally appropriate content is visible and engaging.
- Empower and support International teams to deliver market-specific messaging and content, ensuring global brand consistency while allowing for local nuances.
- Mentor, develop, and grow a high-performing team, fostering a culture of innovation, data fluency, and continuous improvement.
Requirements
- Degree level qualification or equivalent.
- Minimum 6+ years experience in a marketing role, ideally with International experience.
- Proven team management and development.
- Good working knowledge of ecommerce performance metrics and digital marketing tactics.
- A high degree of commercial awareness.
- Ability to communicate well at all levels (both written and verbal).
- Proactive, resilient and able to work using own initiative.
- Naturally inquisitive.
- A proactive, organised approach with the ability to multitask.
Head of Customer Relationship Management employer: PW Talent
As the Head of Customer Relationship Management, you will thrive in a dynamic and innovative work culture that prioritises employee growth and development. Our commitment to data-driven strategies not only enhances customer experiences but also empowers our team members to excel in their roles, fostering a collaborative environment where creativity and strategic thinking are celebrated. Located in a vibrant market, we offer unique opportunities for professional advancement and the chance to make a significant impact on our brand's success.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Customer Relationship Management
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PW Talent and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PW Talent are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PW Talent on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PW Talent. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Customer Relationship Management
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PW Talent. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PW Talent:Show us that you’ve done your homework! In your application, briefly mention what you admire about PW Talent’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PW Talent
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PW Talent will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PW Talent, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
