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For Companies At a Glance
- Tasks: Lead the go-to-market strategy and execution for innovative product launches.
- Company: Join a dynamic growth-stage financing company in the mobile gaming sector.
- Benefits: Direct access to executive leadership and a chance to shape the company's future.
- Other info: Collaborate with a small, agile team that values speed and ownership.
- Why this job: Build impactful marketing programs from scratch and drive real business results.
- Qualifications: 6–10 years in product marketing with a proven track record in high-growth tech.
The predicted salary is between 80000 - 100000 £ per year.
About PvX Partners
PvX Partners is a growth-stage financing company helping mobile gaming and consumer app companies scale. We provide UA financing and cohort intelligence tools, giving founders the capital and data to grow with confidence. We are a lean team of operators where every person owns a surface area that matters.
About The Role
We’re building PvX’s go-to-market function from scratch. You will own every demand and pipeline lever outside of direct sales across our full product suite. You’ll report to the CRO, start as a hands-on IC with outsourced and cross-functional support.
We are looking for someone who is eager to design the modern GTM tech stack, enabling both sales and product teams to grow through enhanced demand generation. This person should have a bias towards building programs that can scale and have high accountability for business impact.
Key Responsibilities
- Own end-to-end GTM strategy and execution for product launches and feature releases across the PvX suite, including leading initiatives across product marketing, revenue operations and brand marketing.
- Build and manage key demand generation programs such as product-led funnels, channel partnerships, lifecycle marketing, and customer feedback loops.
- Architect the client progression experience, starting from early stage payment solutions to late stage credit solutions, with measurable conversion at each stage.
- Develop segment-specific positioning and messaging by product, maturity stage, geography, and category.
- Partner cross-functionally with Product, Engineering, Marketing, BD and Legal to maximize demand generation.
- Build program-level KPIs, reporting dashboards, and repeatable launch playbooks.
Who You Are
- 6–10+ years in product marketing or GTM at a high-growth B2B tech company.
- Track record of building marketing/GTM programs from zero and driving measurable pipeline.
- Can translate technical capabilities into compelling customer-facing narratives.
- Data-driven, comfortable with funnel metrics, and experienced managing multi-product portfolios.
- Builder mindset—you create structure in fast-moving environments and don’t wait for permission.
- AI-fluent, comfortable leveraging tooling to multiply output and run a lean operation.
Nice to Have
- Experience at a B2B fintech company.
- Familiarity with mobile gaming/app ecosystems and UA economics (ROAS, LTV, CPI).
- Background in product-led growth funnels or referral/partner program management.
Why Join PvX Partners
- Build GTM from zero at a company with real products, revenue, and clients.
- Report directly to the CRO and work alongside the Executive Team with a seat at the strategy table from day one.
- Work at the intersection of fintech, data, and the mobile app economy.
- Small, high-caliber team that values ownership, speed, and impact over hierarchy.
Head of Product Marketing & GTM in London employer: PvX Partners
Contact Detail:
PvX Partners Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Product Marketing & GTM in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its products inside out. We want you to be able to discuss how your experience aligns with their goals, especially in building GTM strategies. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! You’ll need to articulate your vision for the role and how you can contribute to their growth. We suggest rehearsing with friends or using mock interviews to get comfortable with your delivery.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Head of Product Marketing & GTM in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Product Marketing & GTM role. Highlight your experience in building marketing programmes from scratch and how you've driven measurable pipeline in previous roles. We want to see how your skills align with our needs!
Showcase Your Data Skills: Since this role is all about data-driven decision making, don’t forget to include examples of how you've used metrics to inform your strategies. Whether it’s funnel metrics or KPIs, we love seeing how you’ve leveraged data to achieve results.
Be Authentic: Let your personality shine through in your application! We’re a lean team that values ownership and impact, so showing us who you are and what drives you can really make a difference. Don’t be afraid to share your passion for product marketing and growth.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at PvX Partners!
How to prepare for a job interview at PvX Partners
✨Know Your GTM Inside Out
Make sure you understand the go-to-market strategies and frameworks that are relevant to the role. Be ready to discuss how you've built marketing programmes from scratch in previous roles, and have specific examples of your successes and challenges.
✨Showcase Your Data Savvy
Since this role is data-driven, come prepared with metrics and KPIs from your past experiences. Discuss how you've used data to inform your decisions and drive demand generation, especially in a B2B tech environment.
✨Demonstrate Cross-Functional Collaboration
Highlight your experience working with various teams like Product, Engineering, and Marketing. Prepare anecdotes that showcase your ability to partner effectively across functions to achieve common goals.
✨Emphasise Your Builder Mindset
This role requires someone who can create structure in fast-paced environments. Share examples of how you've taken initiative to build processes or programmes that have had a significant impact on business outcomes.