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- Tasks: Lead the creation of innovative go-to-market strategies and demand generation programs.
- Company: Join a dynamic growth-stage financing company in the mobile gaming and consumer app space.
- Benefits: Direct access to executive leadership and a chance to shape the company's future.
- Other info: Work in a small, agile team that prioritises ownership and speed.
- Why this job: Be at the forefront of fintech and mobile app innovation while making a real impact.
- Qualifications: 6-10 years in product marketing with a proven track record in high-growth B2B tech.
The predicted salary is between 80000 - 100000 £ per year.
About PvX Partners
PvX Partners is a growth-stage financing company helping mobile gaming and consumer app companies scale. We provide UA financing and cohort intelligence tools, giving founders the capital and data to grow with confidence. We are a lean team of operators where every person owns a surface area that matters.
About The Role
We’re building PvX’s go-to-market function from scratch. You will own every demand and pipeline lever outside of direct sales across our full product suite. You’ll report to the CRO, start as a hands-on IC with outsourced and cross-functional support. We are looking for someone who is eager to design the modern GTM tech stack, enabling both sales and product teams to grow through enhanced demand generation. This person should have a bias towards building programs that can scale and have high accountability for business impact.
Key Responsibilities
- Own end-to-end GTM strategy and execution for product launches and feature releases across the PvX suite, including leading initiatives across product marketing, revenue operations and brand marketing.
- Build and manage key demand generation programs such as product-led funnels, channel partnerships, lifecycle marketing, and customer feedback loops.
- Architect the client progression experience, starting from early stage payment solutions to late stage credit solutions, with measurable conversion at each stage.
- Develop segment-specific positioning and messaging by product, maturity stage, geography, and category.
- Partner cross-functionally with Product, Engineering, Marketing, BD and Legal to maximize demand generation.
- Build program-level KPIs, reporting dashboards, and repeatable launch playbooks.
Who You Are
- 6–10+ years in product marketing or GTM at a high-growth B2B tech company.
- Track record of building marketing/GTM programs from zero and driving measurable pipeline.
- Can translate technical capabilities into compelling customer-facing narratives.
- Data-driven, comfortable with funnel metrics, and experienced managing multi-product portfolios.
- Builder mindset—you create structure in fast-moving environments and don’t wait for permission.
- AI-fluent, comfortable leveraging tooling to multiply output and run a lean operation.
Nice to Have
- Experience at a B2B fintech company.
- Familiarity with mobile gaming/app ecosystems and UA economics (ROAS, LTV, CPI).
- Background in product-led growth funnels or referral/partner program management.
Why Join PvX Partners
- Build GTM from zero at a company with real products, revenue, and clients.
- Report directly to the CRO and work alongside the Executive Team with a seat at the strategy table from day one.
- Work at the intersection of fintech, data, and the mobile app economy.
- Small, high-caliber team that values ownership, speed, and impact over hierarchy.
Head of Product Marketing & GTM employer: PvX Partners
Contact Detail:
PvX Partners Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Product Marketing & GTM
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at PvX Partners. A friendly chat can go a long way in making you memorable and might even get your foot in the door.
✨Tip Number 2
Show off your skills! Prepare a mini presentation or case study that highlights your experience in building GTM strategies. This will demonstrate your hands-on approach and builder mindset, which is exactly what they’re looking for.
✨Tip Number 3
Be ready to discuss metrics! Since they value data-driven decision-making, come prepared with examples of how you've used funnel metrics to drive demand generation and business impact in your previous roles.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at PvX Partners.
We think you need these skills to ace Head of Product Marketing & GTM
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Product Marketing & GTM role. Highlight your experience in building marketing programmes from scratch and how you've driven measurable pipeline in previous roles. We want to see how you can bring your unique skills to our team!
Showcase Your Data Skills: Since this role is all about data-driven decision making, don’t forget to include examples of how you've used metrics to inform your strategies. Whether it’s funnel metrics or KPIs, we love seeing how you’ve leveraged data to create impactful marketing initiatives.
Be Authentic: Let your personality shine through in your application! We’re a lean team that values ownership and impact, so showing us who you are and what drives you will help us understand if you’re a good fit for our culture at PvX Partners.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re proactive and keen to join our team!
How to prepare for a job interview at PvX Partners
✨Know Your GTM Inside Out
Before the interview, dive deep into the go-to-market strategies that have worked in your past roles. Be ready to discuss specific examples of how you built marketing programmes from scratch and drove measurable pipeline growth. This will show your understanding of the role and your ability to contribute from day one.
✨Showcase Your Data Savvy
Since this role is data-driven, prepare to talk about how you've used metrics to inform your decisions. Bring examples of KPIs you've developed and how they impacted your previous projects. This will demonstrate your analytical mindset and your comfort with funnel metrics, which is crucial for success at PvX Partners.
✨Emphasise Cross-Functional Collaboration
Highlight your experience working with various teams like Product, Engineering, and Marketing. Prepare anecdotes that illustrate how you’ve partnered across functions to maximise demand generation. This will resonate well, as the company values collaboration and a holistic approach to GTM.
✨Be Ready to Discuss the Mobile Ecosystem
Familiarise yourself with the mobile gaming and app ecosystems, especially if you have experience in B2B fintech. Be prepared to discuss how you can leverage your knowledge of user acquisition economics to enhance PvX's offerings. This will show your enthusiasm for the industry and your readiness to hit the ground running.