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For Companies At a Glance
- Tasks: Lead the go-to-market strategy and execution for innovative product launches.
- Company: Join a dynamic growth-stage financing company in the mobile gaming and consumer app space.
- Benefits: Direct access to the Executive Team and a chance to shape the future of the company.
- Other info: Be part of a small, agile team that values speed, ownership, and collaboration.
- Why this job: Build impactful marketing programs from scratch and drive real business results.
- Qualifications: 6–10+ years in product marketing with a proven track record in high-growth B2B tech.
The predicted salary is between 80000 - 100000 £ per year.
About PvX Partners
PvX Partners is a growth-stage financing company helping mobile gaming and consumer app companies scale. We provide UA financing and cohort intelligence tools, giving founders the capital and data to grow with confidence. We are a lean team of operators where every person owns a surface area that matters.
About The Role
We’re building PvX’s go-to-market function from scratch. You will own every demand and pipeline lever outside of direct sales across our full product suite. You’ll report to the CRO, start as a hands-on IC with outsourced and cross-functional support.
We are looking for someone who is eager to design the modern GTM tech stack, enabling both sales and product teams to grow through enhanced demand generation. This person should have a bias towards building programs that can scale and have high accountability for business impact.
Key Responsibilities
- Own end-to-end GTM strategy and execution for product launches and feature releases across the PvX suite, including leading initiatives across product marketing, revenue operations and brand marketing.
- Build and manage key demand generation programs such as product-led funnels, channel partnerships, lifecycle marketing, and customer feedback loops.
- Architect the client progression experience, starting from early stage payment solutions to late stage credit solutions, with measurable conversion at each stage.
- Develop segment-specific positioning and messaging by product, maturity stage, geography, and category.
- Partner cross-functionally with Product, Engineering, Marketing, BD and Legal to maximize demand generation.
- Build program-level KPIs, reporting dashboards, and repeatable launch playbooks.
Who You Are
- 6–10+ years in product marketing or GTM at a high-growth B2B tech company.
- Track record of building marketing/GTM programs from zero and driving measurable pipeline.
- Can translate technical capabilities into compelling customer-facing narratives.
- Data-driven, comfortable with funnel metrics, and experienced managing multi-product portfolios.
- Builder mindset—you create structure in fast-moving environments and don’t wait for permission.
- AI-fluent, comfortable leveraging tooling to multiply output and run a lean operation.
Nice to Have
- Experience at a B2B fintech company.
- Familiarity with mobile gaming/app ecosystems and UA economics (ROAS, LTV, CPI).
- Background in product-led growth funnels or referral/partner program management.
Why Join PvX Partners
- Build GTM from zero at a company with real products, revenue, and clients.
- Report directly to the CRO and work alongside the Executive Team with a seat at the strategy table from day one.
- Work at the intersection of fintech, data, and the mobile app economy.
- Small, high-caliber team that values ownership, speed, and impact over hierarchy.
Head of Product Marketing & GTM in City of London employer: PvX Partners
Contact Detail:
PvX Partners Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Product Marketing & GTM in City of London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at companies you admire. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Showcase your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their market position and think about how you can contribute to their growth. We want you to impress them with your knowledge!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Head of Product Marketing & GTM in City of London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see that you’re genuinely excited about building the go-to-market function from scratch and how your experience aligns with our mission at PvX Partners.
Tailor Your Experience: Make sure to highlight your relevant experience in product marketing or GTM. We’re looking for someone who can demonstrate a track record of building successful marketing programmes, so don’t hold back on those achievements!
Be Data-Driven: Since we love numbers, include any metrics or KPIs that showcase your impact in previous roles. Whether it’s conversion rates or revenue growth, we want to see how you’ve used data to drive results.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at PvX Partners
✨Know Your GTM Inside Out
Make sure you understand the go-to-market strategies and frameworks that are relevant to PvX Partners. Be ready to discuss how you've built marketing programmes from scratch in previous roles, and how you can apply that experience to their unique needs.
✨Showcase Your Data-Driven Mindset
Since this role requires a strong focus on metrics, come prepared with examples of how you've used data to drive decisions in your past roles. Highlight specific KPIs you've developed and how they impacted demand generation or product launches.
✨Demonstrate Cross-Functional Collaboration
This position involves working closely with various teams. Share stories that illustrate your ability to partner with Product, Engineering, and Marketing teams. Discuss how you’ve successfully navigated cross-functional projects and what outcomes resulted from those collaborations.
✨Be Ready to Talk Tech Stack
Familiarise yourself with the latest tools and technologies that can enhance demand generation. Be prepared to discuss your vision for an ideal GTM tech stack and how it can support both sales and product teams at PvX Partners.