VM Manager, Outlet

VM Manager, Outlet

London Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead visual merchandising for Tommy Hilfiger and Calvin Klein in outlet stores.
  • Company: Join PVH, a global leader in lifestyle brands, committed to diversity and inclusion.
  • Benefits: Enjoy a collaborative work environment with opportunities for growth and creativity.
  • Why this job: Be a brand guardian, enhancing customer experiences and driving fashion forward.
  • Qualifications: Experience in visual merchandising and leadership, preferably in retail.
  • Other info: Willingness to travel regularly within the hub is required.

The predicted salary is between 36000 - 60000 £ per year.

About Us:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH .

THE ROLE

Our team\’s mission is to build consistency and drive excellence across all store touchpoints in the outlet channel, ensuring alignment with PVH’s overarching goals of brand growth and market leadership. This team owns the visual experience, collaborating closely with the Hub and EMEA teams to deliver impactful visual merchandising strategies within this channel, with responsibility for ensuring that our visual merchandising initiatives enhance the customer experience and elevate the brand presence in environment.

The PVH Visual Merchandising team is ultimately responsible for creating and implementing the amazing visual displays we see in our stores across the region north. They act as brand guardians, maintaining look and feel whilst protecting the strong visual and globally recognized brand aesthetics so many of us have come to identify with so well.

As VM Manager, Outlet for the Hub, you will be crucial to ensuring brand consistency and enhancing the consumer experience. You will lead the visual execution of Tommy Hilfiger and Calvin Klein\’s across the Outlet channel , ensuring that brand guidelines are consistently applied. Your work will be key to ensuring visual excellence in stores, elevating the brand presence, and supporting operational efficiency for VM across the hub, driving the overall success of the department, and contributing to the brands\’ long-term growth in the region. Reproting to the Director of VM, Hub North, you will also be responsible for championing these values and goals within your field team, developing individual Visual Merchandising talent.

Key Responsibilities:

  • VM Strategy Execution: Adapt and implement the region’s Visual Merchandising strategy for the Outlet channel across all Tommy Hilfiger and Calvin Klein Outlet stores within the market. Ensure alignment with global and regional brand guidelines to maintain a consistent brand experience tailored to outlet retail dynamics.
  • Market adaptation: Ensure VM directives and materials are localized to meet the needs of the specific market (e.g., language, customer behaviour, store formats), while preserving the integrity of global and EMEA standards.
  • Brand Vision and Storytelling: Translate global and regional brand narratives, marketing campaigns, and product stories into compelling in-store experiences tailored to the Outlet shopper. Ensure all Outlet stores reflect the latest brand vision and seasonal direction through elevated visual storytelling.
  • Ensure yourself, and your team, create compelling and impactful installations, with great presentation standards and visually arresting styling in line with brand guidelines
  • Experience in window installation and execution with a flair for styling and detail.
  • VM Execution & Quality Control: Oversee the consistent execution of VM guidelines across the Outlet fleet. Conduct regular store visits to monitor quality and compliance, particularly during peak trade periods, store openings, and seasonal transitions. Support refreshes of new formats or renovated outlets.
  • Sales and VM Analysis: Evaluate the impact of VM strategies on Outlet performance using sales data, traffic insights, and customer behaviour. Use this data to prioritize VM resource allocation and continuously refine execution strategies to drive ROI.
  • Vendor Management: Manage relationships with local production vendors, installers, and visual display partners to ensure timely and cost-effective delivery of VM materials and props across the Outlet fleet, in conjunction with the VM Director and operation Manager, hub north
  • Cross-Functional Collaboration: Work closely with local and regional teams across marketing, merchandising, planning, store operations, and field teams to ensure VM is aligned with commercial goals and brand storytelling.
  • Guideline Localization & Training: Support the adaptation and implementation of global VM guidelines and toolkits for the Outlet channel. Provide training and coaching to VM Coordinators, field teams, and store staff to ensure consistent application of standards.
  • Team Leadership: Lead and develop a team of Visual Merchandising Coordinators and Specialists within the Outlet channel, fostering a high-performance, collaborative, and brand-driven culture.
  • Store Openings & Renovations: Partner with store development and operations to deliver tailored VM strategies for new Outlet store openings, expansions, and remodels. Ensure brand consistency and strategic product presentation from day one.
  • Performance Improvement: Identify and act on opportunities to enhance efficiency, effectiveness, and innovation in VM processes and delivery across the Outlet channel.
  • Deputise for the VM Director, hub north when asked, in key meetings or as part of projects and events, presenting to key stake holders if required.
  • Note: Responsibilities include, but are not limited to, those listed above. The role may require additional tasks and duties as assigned to meet the needs of the department and organization.

    YOU

  • Experience in Visual Merchandising, with significant previous experience within a leadership role, preferably in the Outlet or off-price retail channel.
  • Background in fashion, lifestyle, or multi-brand retail; strong understanding of brand adaptation for Outlet formats.
  • Proven ability to translate global VM strategies into local executions that balance brand integrity with commercial goals.
  • Skilled in floor set planning, storytelling through product displays, and driving product visibility in value-driven environments.
  • Excellent and strong leadership, coaching, and cross-functional collaboration skills across all key departments with an ability to manage, motivate, inspire and work effectively within a large team in different countries, with consideration for different cultures and laws.
  • You’ll be creative, commercially aware and confident decision maker, communicating with impact across all levels.
  • Experience managing seasonal rollouts, new store openings, and POSM budgets with operational efficiency.
  • Analytical mindset with ability to track VM impact through sales data, customer feedback, and conversion metrics.
  • Strong project management and vendor coordination abilities to meet deadlines and quality standards.
  • Creative skills, including Adobe creative suite, Planogram tools or basic 3D visualization (eg Sketchup) would be preferred.
  • Willingness to travel regularly within the hub as this is a requirement of the role
  • VM Manager, Outlet employer: PVH

    At PVH, we pride ourselves on being an exceptional employer, fostering a vibrant and inclusive work culture that values creativity and collaboration. As a VM Manager in the Outlet channel, you will not only lead visual merchandising strategies for iconic brands like Calvin Klein and TOMMY HILFIGER but also benefit from extensive growth opportunities within a supportive team environment. Our commitment to employee development, coupled with our global reach and innovative spirit, makes PVH a truly rewarding place to build your career.
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    Contact Detail:

    PVH Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land VM Manager, Outlet

    ✨Tip Number 1

    Familiarise yourself with the brand aesthetics of Calvin Klein and Tommy Hilfiger. Visit their outlets and observe how visual merchandising is executed. Take notes on what works well and think about how you can bring your own flair to enhance their brand presence.

    ✨Tip Number 2

    Network with current or former employees in the visual merchandising field, especially those who have worked with PVH brands. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach during interviews.

    ✨Tip Number 3

    Stay updated on the latest trends in visual merchandising and retail strategies. Follow industry leaders on social media and read relevant publications. This knowledge will not only impress during interviews but also show your passion for the role.

    ✨Tip Number 4

    Prepare to discuss specific examples of how you've successfully implemented visual merchandising strategies in previous roles. Highlight your leadership experience and how you've developed teams, as this is crucial for the VM Manager position.

    We think you need these skills to ace VM Manager, Outlet

    Visual Merchandising Expertise
    Leadership Skills
    Brand Adaptation Knowledge
    Creative Styling and Presentation
    Analytical Skills
    Project Management
    Cross-Functional Collaboration
    Vendor Management
    Sales Data Analysis
    Training and Coaching
    Communication Skills
    Market Adaptation
    Floor Set Planning
    Adobe Creative Suite Proficiency
    3D Visualisation Skills (e.g., Sketchup)

    Some tips for your application 🫡

    Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the VM Manager, Outlet position. Tailor your application to highlight relevant experience in visual merchandising and leadership.

    Craft a Compelling CV: Your CV should clearly showcase your experience in visual merchandising, particularly in outlet or off-price retail. Highlight specific achievements and how they align with the role's focus on brand consistency and customer experience.

    Write a Tailored Cover Letter: In your cover letter, express your passion for the brands and your understanding of their market positioning. Discuss how your skills in storytelling through visual displays can enhance the customer experience and drive brand growth.

    Showcase Your Leadership Skills: Since this role involves leading a team, emphasise your leadership experience. Provide examples of how you've motivated and developed teams in previous roles, and how you plan to foster a collaborative culture within the VM team.

    How to prepare for a job interview at PVH

    ✨Know the Brand Inside Out

    Before your interview, make sure you have a solid understanding of both Calvin Klein and Tommy Hilfiger. Familiarise yourself with their brand values, recent campaigns, and visual merchandising strategies. This will show your passion for the brands and your ability to align with their vision.

    ✨Showcase Your Leadership Skills

    As a VM Manager, you'll be leading a team. Prepare examples from your past experiences where you've successfully managed and motivated a team. Highlight your coaching abilities and how you've fostered a collaborative environment in previous roles.

    ✨Demonstrate Your Analytical Mindset

    Be ready to discuss how you've used sales data and customer feedback to inform your visual merchandising strategies. Prepare specific examples of how your decisions have positively impacted sales or customer experience in previous positions.

    ✨Prepare for Scenario-Based Questions

    Expect questions that assess your problem-solving skills and creativity. Think about potential challenges you might face in the role, such as adapting global VM strategies to local markets, and prepare thoughtful responses that showcase your strategic thinking.

    VM Manager, Outlet
    PVH
    Location: London
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    • VM Manager, Outlet

      London
      Full-Time
      36000 - 60000 £ / year (est.)
    • P

      PVH

      10000+
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