About the Role
The CRM Analyst supports the delivery and optimisation of targeted CRM campaigns by defining player audiences, developing campaign‑ready data and analysing campaign performance. The role works closely with CRM Data, Decisioning and Governance teams to ensure audience selections are accurate, compliant, and informed by player behaviour and insight.
What You’ll Be Doing
- Defining and creating player audiences to support targeted CRM campaign
- Developing new data fields and aggregations to support campaign selection requirements
- Analysing campaign performance and interpreting results from dashboards and reports
- Making data‑led recommendations to improve future CRM targeting and campaign effectiveness
- Supporting the CRM team to identify opportunities to optimise the data available in the CRM platform
- Automating reporting outputs where possible and contributing to the evolution of dashboard
- Supporting campaign governance by validating audience selections and ensuring data accuracy
- Ensuring participant protection principles are adhered to in all targeting activity
- Building strong working relationships with stakeholders across CRM, Digital and Governance teams
What Experience We’re Looking For
- Experience working with data in an analytics, marketing or campaign environment, or a higher‑level qualification in a relevant field
- Working knowledge of SQL or similar analytical / programming languages
- Experience analysing quantitative datasets and translating findings into actionable recommendations
- Ability to work independently in a deadline‑driven environment while managing multiple tasks
- Strong problem‑solving skills and attention to detail
- Ability to quickly learn new tools, systems and business processes
- Experience supporting CRM or digital marketing campaigns is desirable
- Strong communication skills and ability to collaborate with cross‑functional stakeholders
Key Measures of Success
- Commercial impact of campaigns
- Delivery of accurate, compliant and campaign‑ready player audiences
- Quality and usability of data fields and aggregations created for CRM use
- Actionable insight and recommendations provided through campaign analysis
- Adherence to governance and participant protection requirements
- Positive stakeholder feedback on data accuracy, insight and support provided
CRM Analyst (Decisioning) in Watford employer: PVH (Tommy Hilfiger/Calvin Klein)
Intapp is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration within the accounting and consulting sectors across EMEA. With a strong commitment to employee growth, Intapp provides ample opportunities for professional development and leadership coaching, ensuring that team members thrive in their careers while contributing to the company's strategic vision. The culture is built on accountability and high performance, making it an ideal place for those looking to make a significant impact in a rapidly evolving industry.
Contact Details:
PVH (Tommy Hilfiger/Calvin Klein) Recruitment Team
