Area Sales Manager (Yorkshire & the Humber, East Midlands and the East of England) in Stockport

Area Sales Manager – Region: Yorkshire & the Humber, East Midlands, East of England

As an Area Sales Manager for the region Yorkshire & the Humber, East Midlands and the East of England, you will manage and expand the B2B customer base, fostering strong, profitable relationships throughout your region. This role is crucial in achieving our strategic sales objectives, not only by retaining revenue from existing customers but also by expanding our customer base through a hands‑on, consultative, value‑add approach.

Responsibilities

• Manage sales and relationship management of B2B customers (installers and distributors).
• Act as a commercial advisor and provide guidance for mutual growth.
• Maintain relationships with existing customers by providing timely and comprehensive information about products and/or services, and preparing proposals on new opportunities.
• Support customers with technical issues both on‑site and at their premises through advice and problem‑solving, including training, to meet customer satisfaction.
• Help achieve the sales budget of the professional channel through strong account management and helping installing customers win business opportunities (considering both push and pull strategies).
• Acquire new customers within existing and/or new market segments, with a proactive policy toward prospects.
• Provide input (market share, price evolution, etc.) for the budget process of the company.
• Analyze volume, turnover and product portfolio mix by customer and share this information internally with relevant departments.
• Prepare and achieve regional plans after analyzing the market and mapping accounts.
• Collect, interpret and share market information: customers, competitors, and potential new channels/customers.
• Monitor developments on the market and, if necessary, provide a timely response regarding product developments of competitors.
• Analyze market information and propose expansion options (new business opportunities).
• Advise on market developments and trends as input for the company's strategy.

Qualifications & Requirements

• At least 5 years of proven sales experience within the UK construction sector, ideally selling to the installation community and involved in commercial specification work.
• Proactive, highly self‑motivated with a proven initiative and a consistent track record of surpassing sales targets.
• Good understanding of technical products to assess the technical feasibility of customer needs (calculation, list of measures, etc.).
• Extensive travel across the region is a core requirement; candidates should be based in Yorkshire & the Humber, East Midlands or the East of England.
• Experience working in an international organization in a technically oriented industry.
• Advanced communication skills: exceptional ability to communicate effectively at all organizational levels, discussing industry‑specific technology, trends, and solutions with both customers and prospects.
• Influential negotiator: capable of driving business outcomes through effective persuasion, negotiation, and consensus‑building skills.
• Robust relationship management: extensive experience fostering outstanding relationships across diverse customer roles, from field engineers to executive levels, supported by professional sales training.
• Skills and IT proficiency: past attendance of professional sales training programs, technologically savvy with advanced IT literacy, and a strong commitment to continuous learning and customer support.
• Certifications: full and clean driving license.

Benefits & Compensation

• Competitive compensation plus a year‑end bonus based on performance.
• A performance‑driven rewards structure, including a year‑end bonus and tools for success (EV company car, laptop, iPad, and mobile phone).
• A high‑impact role to shape and expand a sales region, driving business growth in a competitive B2B market.
• The challenge of building strong, profitable relationships by maintaining an existing customer base and converting new business opportunities.
• Autonomy and ownership, allowing strategic decision‑making and direct influence on sales success.
• Exposure to an international environment, working with a global leader in automation solutions that values innovation, sustainability, and commercial excellence.
• An autonomous role to fulfill responsibilities from a commercial‑driven mentality.