Senior Manager, Channel Excellence - Online (m/f/d)

Overview

Senior Manager, Channel Excellence – fixed term contract with an end date in October 2027.

Region: Western Europe.

The role focuses on driving strategy and execution in collaboration with commercial partners, leveraging data insight and strong relationship skills within an international brand context.

Responsibilities

• Core Responsibilities: Build meaningful category relationships with top regional e Commerce customers and work toward a long-term aligned 3-year category development vision.
• Collaborate with Market Group e Commerce CX leaders on the CX agenda for major Global Customers (e. g., Amazon).
• Turn shopper insight into action by developing bespoke customer category strategies to improve the shopper journey for local priority retail customers.
• Participate in top e Commerce customer processes (Preview, Ideal Customer Profile, Joint Business Plan) to ensure category strategy is reflected in customer plans and key initiatives are aligned.
• Support key customers with ongoing learning through experiments, audience knowledge, category learning, and bespoke shopper research.
• Drive regional expansion from new business opportunities identified by Channel Growth leadership and equip local CX & KAMs with insight and selling materials.
• Regional Category and Local BU Channel responsibilities: Act as a key member of the regional channel and global CX networks; surface regional CX needs in the CX global forum and share outputs with the CX regional team.
• Execute audience and category projects (Space, Taxonomy, Expansion) with channel partners across the region identified by Channel Growth leadership, then scale successful pilots.
• Develop and communicate a clear category deployment vision for channels regionally, implementing category drivers with retail partners and setting a standard for channel excellence.
• Support adoption of global category and audience processes, cascading them to the CX team for integration into customer planning.
• Lead the test-and-learn channel and category agenda regionally, fostering agile experimentation, learning, and scale across business units.
• Partner with global trade marketing to execute the CX audience testing roadmap and regional CX channel/category initiatives.
• Represent CX within the RCD team, connecting with other sub-teams on topics such as selling in, and disseminate insights from the global insights team to inform strategies and decision-making.
• Team and culture: Play a pivotal role in realizing strategic goals and driving channel and retail excellence across key local customers to enhance sustainable consumer sales impact.

Qualifications

• Proven track record in commercial roles with a channel and category focus and strong business performance.
• In-depth knowledge of the online retail and channel landscape in local markets for Amazon.
• Experience in a large international organization, ideally with regional or multi-market remit, with expertise in sales processes and customer execution.
• Strong commercial competence with the ability to form relationships and influence across levels of seniority.
• Effective collaboration skills with internal and external partners.
• Strategic, proactive, and pragmatic approach with strong analytical thinking to turn insights into actionable plans.
• Ability to work 3 days from the contracted office (2 days from home).
• Strong business proficiency in English and German (written and spoken).

Benefits

• Family Care Leave – enhanced paid leave options.
• Insurances – life insurance coverage for colleagues.
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