Marketing Officer (Performance and Affiliate Marketing)

As the Marketing Officer (Performance & Affiliate Marketing), you will support the Marketing Manager (Performance & Affiliate Marketing) to deliver advertising - Paid Search, Paid Social, Video, Audio, Display, Out-of-Home - and third-party affiliate marketing campaigns that generate leads and applications aligned to Imperial Business School's targets of attracting high-calibre students from around the world. You will create and implement marketing campaigns for the Business School's brand and degree programmes (MBA, MSc and PhD), and report on their success. You will work closely with a media agency to deliver campaigns that deliver audience growth in target regions and convert prospective students to applicants and enrolments. Working across paid media and third-party media partners, including higher education publishers, the leads you generate will feed directly into our CRM (HubSpot), and you will retarget existing contacts with aspirational media campaigns. You will be in regular contact with our media agency and support the Marketing Manager to manage this relationship. You will be using insights from your own evaluations of campaigns to implement improvements for future campaign performance.

What we are looking for:

• A degree, or equivalent, ideally in Business, Marketing, or another relevant subject, or equivalent experience in a similar or related role(s).
• Experience in planning, implementing and analysing performance marketing campaigns.
• Significant experience in coordinating paid social media campaigns.
• Experience in working with third-party and affiliate marketing campaigns to promote a brand or product.
• Experience in strategic media planning including developing briefs and audience targeting.
• Experience of using Google Analytics (GA4) and providing reports on marketing performance using a range of marketing analytics tools.
• Comprehensive understanding of the digital marketing landscape, performance marketing tactics, and metrics.
• Excellent written communication skills including writing and editing for the web, email marketing and social media.
• Ability to write clearly and appropriately for diverse audiences with excellent attention to detail and proofreading skills.
• Highly organised with strong administration skills and confident with a range of computer software and platforms, including Microsoft Excel, Word and PowerPoint, Adobe Photoshop, Adobe Premiere Pro and a creative management platform.
• Ability to analyse and interpret quantitative and qualitative data to inform marketing activity.
• Project management skills and the ability to form effective working relationships with colleagues and multiple stakeholders from all levels.

What we can offer you:

• The opportunity to continue your career at a world-leading institution and be part of our mission to use science for humanity.
• Benefit from a sector-leading salary and remuneration package (including 41 days' annual leave and generous pension schemes).
• Flexible working policy from day one.
• Generous family leave packages.
• On-site leisure facilities.
• Cycle-to-work scheme.
• £41,005 to £45,616 per annum.

This is a full-time, open-ended position based at South Kensington campus (hybrid).