Marketing Manager, FT Academy

About Us

The Financial Times is one of the world's leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide. At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you're given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world. In our warm, collaborative culture, you'll connect with a diverse community of experts who support your growth, career aspirations and wellbeing. Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you'll discover new skills and forge a career that can take you anywhere. Build a newsworthy career at the FT.

Our Commitment to Diversity, Equity and Inclusion

We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

The Role

FT Academy is the Financial Times' learning business, dedicated to empowering individuals and organisations through world-class professional learning experiences. Combining the FT's trusted journalism, expert faculty and practical learning design, FT Academy helps professionals build the knowledge, skills and confidence to lead in an increasingly complex world. Its portfolio includes executive education programmes, professional development courses, board education and educational resources for schools, serving learners at every stage of their leadership journey.

As the business continues to grow, FT Academy is bringing its learning products together under a more connected proposition, creating a stronger experience for customers while maintaining the quality and expertise for which the Financial Times is known.

Reporting to the Head of Marketing, FT Academy, the Marketing Manager will plan, deliver and optimise integrated marketing campaigns across the FT Academy portfolio. This includes the FT Board Director Programme and its flagship NED Diploma, a key contributor to the portfolio's commercial success. This is a broad, hands-on role combining campaign delivery, product marketing and marketing operations. Working closely with colleagues across Commercial, Operations, Brand & Design and the wider FT, you will help drive awareness, lead generation, enrolment and customer engagement across executive education and professional development programmes.

You will also manage the systems, processes and data that underpin FT Academy's marketing activity, ensuring campaigns are delivered efficiently, customer data is managed accurately and compliantly, and performance is continually improved through insight, testing and optimisation.

Key Responsibilities

• Marketing campaigns
  • Develop and deliver integrated marketing campaigns across the FT Academy portfolio, including flagship programmes such as the NED Diploma.
  • Deliver multi-channel campaigns across email, paid media, social media and internal FT channels.
  • Support programme launches and commercial initiatives that drive customer acquisition, engagement, enrolment and retention.
  • Partner with Commercial and Operations colleagues to align marketing activity with revenue and enrolment objectives.
  • Manage campaign timelines, budgets and project plans to ensure activity is delivered effectively and on schedule.
• Marketing operations
  • Lead the execution of marketing campaigns within Bloomreach, including audience segmentation, campaign builds and automated customer journeys.
  • Maintain high campaign standards through robust testing, quality assurance and continuous process improvement.
  • Maintain marketing databases and ensure customer data is accurate, compliant and fit for purpose.
  • Act as the marketing team's lead for GDPR, consent management and marketing compliance.
  • Develop and maintain marketing processes, documentation and best-practice guidance.
  • Find opportunities to improve marketing effectiveness and engagement through automation and AI.
• Data, reporting and optimisation
  • Monitor campaign performance against agreed benchmarks and commercial objectives.
  • Produce regular reports and dashboards to support marketing and commercial decision-making.
  • Analyse customer behaviour and campaign performance to identify optimisation opportunities.
  • Support customer segmentation and database growth strategies using audience insight and data.
  • Recommend and implement testing initiatives that continually improve marketing effectiveness.
• Content and digital experience
  • Manage website content, ensuring it remains accurate, engaging and up to date.
  • Write and edit clear, persuasive marketing copy across email, web, social media and promotional materials.
  • Work with Brand & Design colleagues to develop creative assets.