Product Marketing Manager in Manchester

We’re Civica and we make software that helps deliver critical services for citizens globally. Our software is used by public bodies across local to national government, education, health and care sectors. Our aspiration is to be a GovTech champion and to realize ongoing growth, delivering value to citizens and those who serve them.

The Product Marketing Manager, UK is responsible for activating and delivering market-ready value propositions across Civica's UK portfolio. This role translates proposition strategy, customer insight, messaging and commercial priorities into practical go-to-market activity that helps customer-facing teams clearly articulate Civica's value. The role partners with Product Management, Sales Enablement, Marketing, Customer Success and Sales leadership to ensure propositions are launched, adopted and continuously improved. The role works with Sales Enablement to ensure teams have the right messaging, playbooks, positioning and context to support effective customer conversations. The focus is on launch delivery, proposition activation, CVP playbook maintenance, feedback loops, customer advocacy inputs and measurable commercial outcomes aligned to Civica's focus on Conversion, Velocity and Value.

Responsibilities:

• Deliver proposition and product launch plans; own the delivery of launch activity for agreed propositions, products and portfolio priorities across the UK market.
• Ensure launch plans are clearly defined, cross-functional dependencies are understood, and Product, Marketing, Sales Enablement, Sales and Customer Success teams are aligned ahead of market activation.
• Activate value propositions for the UK market by translating CVPs, messaging frameworks and proposition outputs into practical activation materials including customer problem, value story, target audience, use cases, proof points, competitive context and commercial opportunity.
• Maintain and update CVP playbooks; ensure messaging, customer value, objection handling, use cases, proof points and supporting materials remain current and usable by internal teams.
• Collaborate with Sales Enablement to ensure customer-facing teams are equipped with clear proposition messaging, customer value narratives, objection handling, talk tracks and supporting context.
• Define and support proposition adoption across customer-facing teams through internal briefings, activation sessions and launch communications.
• Feed customer and market insight into the product lifecycle; facilitate feedback from customers, Sales, Customer Success, Marketing and Product teams into the lifecycle to refine messaging and activation materials.
• Identify user group themes, customer proof points and advocacy opportunities to strengthen proposition credibility and support customer acquisition, retention and growth.
• Measure activation performance by tracking launch readiness, adoption, use of playbooks, stakeholder feedback, pipeline contribution and other indicators aligned to Conversion, Velocity and Value.
• Collaborate across product families and verticals to ensure proposition activation is joined up and aligned to Civica's broader portfolio priorities.
• Support continuous improvement of Product Marketing ways of working, including processes, templates, planning rhythms and governance to create consistency across the UK portfolio.

Qualifications:

Essential: Product marketing, proposition marketing or go-to-market experience in B2B software, SaaS, technology or UK public sector markets.