At a Glance
- Tasks: Drive innovative marketing strategies and execute campaigns that boost business growth.
- Company: Join a dynamic tech company focused on collaboration and growth.
- Benefits: Enjoy competitive pay, career progression, and the chance to make a real impact.
- Other info: Collaborative environment with opportunities for continuous development.
- Why this job: Shape marketing strategy and take ownership in a role with autonomy.
- Qualifications: Experience in B2B marketing and a passion for creative problem-solving.
The predicted salary is between 50000 - 65000 £ per year.
The Growth Marketing Lead is responsible for driving Celerity's new business marketing strategy, delivering integrated campaigns that generate qualified pipeline, strengthen strategic partner relationships and support the sales team in acquiring new enterprise customers. This role provides an opportunity to shape marketing strategy and the chance to make a measurable impact on business growth. As the business continues to grow, the role offers a clear pathway for career progression and increased responsibility, and is an exciting opportunity for an ambitious marketing professional looking to step into a commercially focused role with strong ownership and autonomy.
Key Responsibilities
- Growth Marketing Strategy
- Develop and execute integrated marketing campaigns aligned to business growth objectives.
- Own the delivery of Celerity's new logo marketing engine.
- Build campaign plans aligned to strategic sales priorities and target industries.
- Identify new market opportunities and recommend innovative approaches to drive demand.
- Campaign Management
- Plan, execute and optimise multi-channel marketing campaigns.
- Deliver digital, email, social media, webinar, event and partner marketing campaigns.
- Ensure all campaigns are delivered on time, within budget and aligned to business objectives.
- Monitor campaign performance, analyse results and continually optimise activity to improve ROI.
- Lead Generation
- Develop and execute lead generation strategies that deliver measurable pipeline growth.
- Work closely with the New Business Team to ensure marketing activity supports sales priorities.
- Manage campaign nurture programmes using HubSpot and other marketing technologies.
- Track campaign performance, lead quality and conversion through the sales funnel.
- Partner Marketing
- Build strong relationships with strategic technology partners including IBM, Veeam, Lenovo and others.
- Develop joint marketing campaigns and maximise partner marketing investment (MDF).
- Coordinate co-branded campaigns, events and content.
- Events & Executive Engagement
- Plan and deliver executive roundtables, webinars, conferences, exhibitions.
- Manage agencies and suppliers where required.
- Ensure all events deliver measurable commercial outcomes.
- Content & Communications
- Collaborate with the wider marketing team to develop compelling campaign messaging and content.
- Produce campaign briefs, customer stories, landing pages, email campaigns and promotional copy.
- Ensure all communications reflect the Celerity brand and value proposition.
- Performance & Reporting
- Produce regular reports on campaign performance and marketing contribution to pipeline.
- Analyse marketing metrics to identify opportunities for continuous improvement.
- Maintain accurate campaign records within HubSpot and CRM systems.
- Present campaign performance and recommendations to senior stakeholders.
- Collaboration
- Work collaboratively with Sales, Customer Success, Technical Practices and Business Unit leaders.
- Support wider marketing initiatives where required.
- Contribute to a high-performing, collaborative marketing team.
Qualifications
- Previous experience in B2B marketing, ideally within technology, software, MSP or professional services.
- Experience in planning and delivering integrated marketing campaigns.
- Strong understanding of demand generation and lead nurturing.
- Commercially minded with a focus on measurable business outcomes.
- Familiarity with HubSpot and other marketing technologies.
Qualities Desired
- Curious and proactive.
- A creative problem solver.
- A confident communicator and collaborative team player.
- A passion for continuous development.
Growth Marketing Lead in Manchester employer: PVH (Tommy Hilfiger/Calvin Klein)
Intapp is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration within the accounting and consulting sectors across EMEA. With a strong commitment to employee growth, Intapp provides ample opportunities for professional development and leadership coaching, ensuring that team members thrive in their careers while contributing to the company's strategic vision. The culture is built on accountability and high performance, making it an ideal place for those looking to make a significant impact in a rapidly evolving industry.
Contact Details:
PVH (Tommy Hilfiger/Calvin Klein) Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Lead in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PVH (Tommy Hilfiger/Calvin Klein) and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PVH (Tommy Hilfiger/Calvin Klein) are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PVH (Tommy Hilfiger/Calvin Klein) on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PVH (Tommy Hilfiger/Calvin Klein). Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Lead in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PVH (Tommy Hilfiger/Calvin Klein). Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PVH (Tommy Hilfiger/Calvin Klein):Show us that you’ve done your homework! In your application, briefly mention what you admire about PVH (Tommy Hilfiger/Calvin Klein)’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PVH (Tommy Hilfiger/Calvin Klein)
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PVH (Tommy Hilfiger/Calvin Klein) will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At PVH (Tommy Hilfiger/Calvin Klein), they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
