Senior Field Marketing Manager in London

Overview

Here at Appian, our values of Intensity and Excellence define who we are.

We set high standards and live up to them, ensuring that everything we do is done with care and quality.

We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results.

When you join Appian, you\'ll be part of a passionate team dedicated to accomplishing hard things, together.

Responsibilities

• Lead demand generation initiatives across the UKI region, reporting to the Director of Field Marketing, UKI, with a focus on strategic planning, execution, and optimization of industry-wide, industry-specific, and account-based marketing campaigns.
• Generate demand, expand market share, and strengthen engagement within key industries and priority accounts in the region; design and execute scalable go-to-market programs including executive events, regional campaigns, and support for partner-led initiatives as required, tailored to local markets.
• Collaborate with the extended Appian Marketing team and other departmental stakeholders to ensure marketing efforts align with overall business objectives; oversee regional budget allocation, investment prioritization, and ROI accountability across field programs.
• Maintain a good understanding of marketing best practices and trends and be hands-on when necessary to get work done.
• Develop and execute comprehensive demand generation programs tailored to key industries and priority accounts within the region, aligned with revenue targets.
• Create and implement account-specific marketing plans in collaboration with account teams.
• Lead campaign execution across channels, including events, content marketing, email marketing, and growth account marketing targeting specific accounts.
• Partner closely with Sales leadership to align Marketing and Sales initiatives, optimize lead management processes, and accelerate pipeline and revenue growth.
• Utilize data-driven insights and analytics to track campaign performance, measure ROI, and continuously optimize marketing programs to maximize impact and efficiency.
• Identify and prioritize key buying personas and target accounts, tailoring messaging and content to maximize relevance, engagement, and conversion opportunities.
• Collaborate with cross-functional teams, including Partner Marketing, Digital Marketing, PR & Comms, and Customer Marketing to coordinate integrated marketing efforts.
• Stay abreast of industry trends, the competitive landscape, and customer insights to shape marketing strategies and uncover opportunities for growth and differentiation.

Qualifications

• Bachelor\'s degree in Marketing, Business Administration, or a related area.
• Minimum of 6 years of experience in B2B marketing, with a focus on demand generation, preferably in the enterprise software or technology industry.
• Proven track record of developing and executing demand generation strategies that drive pipeline growth and revenue across key industries, including Manufacturing, Telecommunications, Travel & Transport, Energy & Utilities, Life Sciences, Retail, and the Public Sector.
• Account Based Marketing experience.
• Strong personal and cross-functional team leadership skills; ability to mentor and support junior team members.
• Good analytical abilities with proficiency in marketing analytics tools and platforms to track and measure campaign performance.
• Excellent communication, collaboration, and stakeholder management skills.
• Strategic thinker with the ability to translate market insights into actionable marketing plans.
• Self-motivated and results-oriented, with a passion for driving business impact and exceeding targets.

Compensation and Benefits

• The base salary provided represents a good faith and reasonable estimate of the range at the time of posting.

Actual compensation will depend on factors including relevant work experience, qualifications, internal peer equity, and market conditions.

• A discretionary bonus may be awarded in recognition of individual and company performance.
• Appian offers a comprehensive benefits package, which may include health coverage, life and disability insurance, an Employee Assistance Program (EAP) with free mental health support, an Employee Stock Purchase Program (ESPP), lifestyle allowance, tuition reimbursement, and family-forming benefits.

Benefits vary by country; please consult the Talent Acquisition Specialist for location-specific details.

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