At a Glance
- Tasks: Plan and optimise flower ranges, pricing, and promotions to boost sales.
- Company: Freddie's Flowers, a B Corp dedicated to changing the world with flowers.
- Benefits: Extra holiday days, discounted flowers, WFH options, and wellness support.
- Other info: Inclusive workplace with opportunities for personal and professional growth.
- Why this job: Join a mission-driven team and make flowers a part of everyday joy.
- Qualifications: Experience in merchandising or trading, strong analytical and collaboration skills.
The predicted salary is between 30000 - 40000 £ per year.
Freddie's Flowers was founded by Freddie Garland in October 2014 with one ambition: to change people's relationship with flowers. We believe flowers aren't only for grand occasions, but they make every day special, inspiring creativity and sparking joy. Our starting point was our direct-to-consumer subscription model, helping us grow a loyal UK following. We launched in Germany in 2020, and then in 2021 we secured significant backing from The Craftory, a like-minded purpose-led global investment house, helping us expand, develop and grow. 2023 saw us start our gifting service - bringing the best of Freddie's Flowers to everyone who needs it (even last minute!). From the seed of an idea we continue to flourish; we're now a B Corp organisation. And our founding mission remains unchanged - to change the world of flowers, and to change the world with flowers.
About the Role
The Merchandiser is responsible for ensuring the optimal product mix, pricing, and promotional strategy to maximise commercial performance across subscription and gifting in both the UK and Germany. This role is a critical link between the Flowers, Creative, Ops/Buying, Marketing and Commercial teams.
Key Responsibilities
- Flower range planning: Oversight and planning of the upcoming flower calendar - working with the Flower and Commercial teams to ensure we have a balanced range of styles, colours and price points, taking account of seasonal moments in both the UK and Germany. Manage and communicate the calendar, taking ownership of launch/end dates, pricing and sales channels (core subscription, choice for subscription, gifting) and any changes that may occur mid-cycle.
- Shop range planning: Own, source and manage add‑ons and shop range; drive growth in AOV through add‑ons and incremental revenue from one‑off shop purchases.
- Pricing: Set and manage pricing for all arrangements across choice and gifting. Experiment with dynamic pricing on gifting. Work closely with Buying and Flower teams to understand cost and manage margin. Set and manage pricing for shop products. Competitor analysis across both markets.
- Peak Period Trading: Manage peak period short‑term trading (Valentine's Day, Christmas, Mother's day), focusing on maximising net revenue whilst taking account of waste. Ensure the gifting range is optimised for conversion during seasonal peaks. Manage delivery fees, optimising for profit.
- Visual Merchandising and Weekly Trading: Manage visual merchandising onsite across flowers and add‑ons. Manage product listings and navigation to drive sales across gifting and subs. Use the above levers to maximise net profit on a weekly basis, taking account of waste. Ensure products are correctly tagged to aid discovery.
- Performance Reporting and Analysis: Produce weekly and monthly performance reporting on key trading metrics relevant to the range, including subscription sales, subscription swaps, gifting sales, and traffic to/ CVR on gifting PDPs. Use performance data, competitor analysis and consumer insights to inform future range, pricing and promotional strategies.
Essential Skills & Experience
- Proven experience as a Merchandiser, Trader, or similar role, preferably within a direct‑to‑consumer (D2C) or fast‑paced retail business.
- Strong commercial acumen with a track record of sales and margin growth.
- Strong analytical skills with experience in interpreting sales data and generating commercial insights.
- Excellent cross‑functional collaboration and stakeholder management skills (Creative, Marketing, Operations).
Desirable
- Experience in a subscription or gifting‑focused business.
- Familiarity with floral or perishable goods merchandising.
- Experience creating and managing a product calendar.
Benefits
- Option to buy extra holiday days.
- Discounted flowers for friends/family.
- WFH (where applicable).
- Learning and Development Support.
- Cycle to work scheme.
- Employee Assistance Programme.
- Discounted gym membership.
- Cash plan with Medicash.
- Health and wellbeing sessions with The Mind Clinic.
- Team socials and events.
Inclusivity
Freddie's Flowers recognises our success is dependent on the success of our people. Freddie's Flowers is committed to creating an inclusive work environment with a diverse workforce where everyone feels safe and valued. All applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
Merchandiser in London employer: PVH (Tommy Hilfiger/Calvin Klein)
Intapp is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration within the accounting and consulting sectors across EMEA. With a strong commitment to employee growth, Intapp provides ample opportunities for professional development and leadership coaching, ensuring that team members thrive in their careers while contributing to the company's strategic vision. The culture is built on accountability and high performance, making it an ideal place for those looking to make a significant impact in a rapidly evolving industry.
Contact Details:
PVH (Tommy Hilfiger/Calvin Klein) Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Merchandiser in London
✨Get Your Retail Game On
Start by getting to know the local retail scene. Make a list of stores that align with your vibe and visit them. You'll be surprised at how many job openings come from chatting with staff or managers in-store. Plus, showing that you have a genuine interest in their brand can make you stand out when applying for that full-time role!
✨Join Retail Networks and Forums
Tap into retail-specific communities and forums, whether online or in-person. Platforms like Retail Week or local retail meetups can provide invaluable insights and connections. You never know who might drop a tip about an upcoming job at companies like PVH (Tommy Hilfiger/Calvin Klein), so don’t miss out on building those relationships!
✨Be Ready for Busy Season Opportunities
Keep your eyes peeled for seasonal hiring windows, especially in the run-up to major shopping periods. Retailers often look for full-time staff to carry through busy times and may even keep you on after the season. Stay proactive by regularly checking in with your favourite retailers about their hiring plans.
✨Show Off Your Customer Service Skills
Retail’s all about customer interactions, so make sure you showcase any relevant experience in your conversations and interviews. Share specific examples of your customer service skills and how they’ve led to positive outcomes. This is your moment to shine when applying to roles at places like PVH (Tommy Hilfiger/Calvin Klein)!
We think you need these skills to ace Merchandiser in London
Some tips for your application 🫡
Show Off Your Customer Service Skills:In retail, customer service is key! Make sure your CV highlights any experience where you've dealt with customers, whether it’s resolving issues or enhancing the shopping experience. Use concrete examples to demonstrate your problem-solving skills and ability to handle difficult situations with ease.
Tailor Your CV for Retail:When applying for a full-time role like this one at PVH (Tommy Hilfiger/Calvin Klein), customise your CV to reflect retail-specific buzzwords. Include any relevant skills such as inventory management or visual merchandising, and if you have experience with POS systems, shout about it! This will show you’re serious about joining the retail team.
Craft a Genuine Cover Letter:Don’t just repeat your CV in your cover letter! Use it as a chance to explain why you're excited about the opportunity at PVH (Tommy Hilfiger/Calvin Klein) and how your values align with their brand. Mention specific aspects of the company that resonate with you and let your enthusiasm shine through!
Highlight Your Adaptability:In retail, things can get busy and unpredictable, so demonstrate how adaptable and flexible you are. Share examples of times you've had to adjust your approach on the fly or take on new responsibilities. This will show PVH (Tommy Hilfiger/Calvin Klein) that you’re ready to jump in and contribute right away!
How to prepare for a job interview at PVH (Tommy Hilfiger/Calvin Klein)
✨Show Off Your Customer Service Skills
Retail is all about providing an exceptional customer experience, so be ready to discuss your past customer service stories. We should have examples on hand of how we've handled difficult situations or gone above and beyond to meet a customer's needs. These anecdotes will bring your application to life!
✨Familiarity with Point of Sale Systems
Many retail roles require us to work with Point of Sale (POS) systems, so it's a good idea to brush up on any relevant software you’ve used before. If you’re familiar with systems like Shopify or Square, don’t forget to mention this during the interview. Highlighting technical proficiency can set us apart from other candidates!
✨Understand Product Knowledge
Be prepared to discuss the products that the store sells and how we can contribute to their sales. Showing enthusiasm for the products and a willingness to learn can impress interviewers. We should research popular items or trends in the industry before the interview, so we can speak confidently about them.
✨Be Ready for Role-Playing Scenarios
Many retail interviews include role-playing scenarios where we might have to deal with a difficult customer or upsell a product. Practising these scenarios with a friend or family member can help us feel more comfortable. The key here is to showcase our problem-solving skills and ability to remain calm under pressure!
