At a Glance
- Tasks: Analyse marketing data to optimise campaigns and drive insights for IG's initiatives.
- Company: Join IG, a leading fintech company with a global presence.
- Benefits: Enjoy a competitive salary, flexible benefits, private medical cover, and gym contributions.
- Other info: Hybrid working model with a focus on collaboration and career growth.
- Why this job: Make an impact by shaping marketing strategies with data-driven insights.
- Qualifications: Experience in marketing analytics and strong skills in SQL and data visualisation.
The predicted salary is between 50000 - 60000 £ per year.
IG is a FTSE100 fintech operating across five continents, serving over 700,000 clients and handling billions in transactions. The role focuses on analysing marketing data to drive insights, optimise campaigns, and improve marketing effectiveness across IG's initiatives. The role involves collaborating with product managers, engineers, and cross-functional teams to provide data-driven insights and to be the main point of contact for data and performance within Marketing.
Responsibilities
- Analyse marketing campaign performance across digital channels
- Provide insights on customer acquisition, LTV, attribution, engagement, and retention
- Support segmentation and targeting strategies with data analysis
- Collaborate with marketing teams to optimise campaign performance
- Build automated data pipelines and dashboards to minimise repetitive tasks and enable data self-service
- Act as the POC for all data-related questions on Marketing and own the domain area
Qualifications
- Experience in marketing analytics with a track record of owning analytics strategy end-to-end
- Proven ownership of experimentation and measurement frameworks, designing A/B testing programmes, building attribution models, and defining the KPIs the business is measured against
- Track record of advising senior/exec stakeholders, using data to shape marketing strategy and challenge assumptions
- Experience working autonomously in fast-paced environments, able to prioritise without heavy oversight
- Strong visualisation skills with experience building self-serve dashboards/reports used across the business
- Confident with SQL and hands-on experience contributing to modifying and maintaining data pipelines
Nice to have
- Experience using marketing analytics tools like GA, Braze, Appsflyer
- Experience using tools like DBT
How we work
We follow a hybrid working model with 3 days in the office. We value thoughtful collaboration and delivering high performance, learning, and career satisfaction. Our approach emphasizes trust, alignment, problem-focused thinking, client prioritisation, fast and sustainable growth, ownership, accountability, and feedback.
Benefits
- Competitive salary
- Flexible benefits package on top of salary (12%)
- Private medical cover for you and your family
- Life insurance
- Gym membership contributions
- 28 days holiday (including 1 birthday day and 2 voluntary work days)
- Option to buy or sell holiday days
Marketing Data Analyst in London employer: PVH (Tommy Hilfiger/Calvin Klein)
Intapp is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration within the accounting and consulting sectors across EMEA. With a strong commitment to employee growth, Intapp provides ample opportunities for professional development and leadership coaching, ensuring that team members thrive in their careers while contributing to the company's strategic vision. The culture is built on accountability and high performance, making it an ideal place for those looking to make a significant impact in a rapidly evolving industry.
Contact Details:
PVH (Tommy Hilfiger/Calvin Klein) Recruitment Team
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