Head of Performance Creative in London

At Wonderskin, we believe beauty should be effortless, long-lasting, and transformative and we have built a brand that proves it.

Powered by patented Wonder Blading technology, we have cracked the code on long-wear beauty, delivering bold, flawless results that speak for themselves.

We're a fast-growing brand with a passionate global community, and we thrive on creativity, experimentation, and pushing the boundaries of traditional beauty.

Now we are hiring a Head of Performance Creative to lead the creative engine behind our growth marketing.

This is a great opportunity to define and own the performance creative strategy of a fast-moving beauty brand, working directly with our Growth team and CEO to build the frameworks, team and pipelines that turn creative into our biggest growth lever, seen by millions of people.

What You Will Do

• Define and drive performance creative strategy across paid social platforms (Meta, Tik Tok, Snap, App Lovin/Axon, Google, You Tube), translating business objectives into scalable, revenue‑generating campaign frameworks.
• Lead an internal production team with creative strategists, editors and designers, as well as oversee our creative agency partnerships.
• Maximise creative performance output, elevating the quality, speed, and volume of high‑performing creative assets, focused on performance and engagement, ensuring metrics are scaled effectively across campaigns.
• Directly shape the creative and strategic direction of new product launches and existing product relaunches, feeding into our long‑term growth strategy.
• Drive the organisation's approach to AI and emerging creative technologies, embedding tools like Claude, Gemini, Sora etc. into production pipelines to future‑proof output and accelerate innovation.
• Using data and insights to develop creative iterations and updates that continuously drive compounded improvement.
• Work with our paid channel reps to identify new trends, innovations and opportunities to incorporate into our strategy.
• Analyse top‑performing ads in the beauty and skincare space to inform our creative approach.
• Provide strategic and creative feedback to the wider marketing team.
• What we are looking for
• Significant experience (5+ years) in paid social, creative strategy or performance marketing, including experience leading or mentoring a team.
• Digital native with extensive knowledge in DR / Social / Digital first creative.
• Powerhouse who can generate multiple ad concepts quickly and enjoys testing innovative formats.
• Understand the principles of growth/performance marketing for Meta, Tik Tok and other paid channels, with a strong grasp of platform‑specific nuances.
• Research‑oriented mindset – regularly analysing competitor activity, platform trends, and beauty/skincare category content.
• Comfortable moving from concept to live creative/ad at speed when required.
• Early adopter of AI tools and emerging creative technologies, with a genuine interest in embedding them into workflows.
• Self‑starter with a strong sense of ownership who takes pride in their work.
• Ability to manage competing priorities and workloads across a team.
• High energy and results focused.
• Portfolio showcasing strategic and creative work, along with examples of team leadership, would be advantageous to provide during application.
• Bonus Tools & Skills
• Asana
• Meta Ads Manager
• Triple Whale
• Canva
• Cap Cut
• What You Will Gain
• From day one, you will be deep in the work, leading, creating, and iterating in one of the most exciting spaces in the digital world.
• Own performance creative strategy across Meta, Tik Tok, App Lovin and other channels, from first concept to live ad, at real speed.
• Build and shape a high‑performing creative team inside a high‑growth, globally recognised beauty brand with a genuinely engaged audience.
• Full creative freedom to pitch your own ideas and see them tested and scaled, not shelved.
• A real stake in the next chapter of Wonderskin's story.
• Our Commitment to You

At Wonderskin, we are committed to building a team that reflects the diversity of the world we live in.

We welcome applications from people of all backgrounds, identities, and experiences, regardless of age, gender, ethnicity, religion, disability, sexual orientation, or family status.

We believe diverse perspectives make us a stronger, more creative team, and we are committed to creating an environment where everyone feels valued and can do their best work.

We hire for potential, attitude, and passion.

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