Business Director - Moshi (Carwow Creative Agency) in London

The Business Director will lead the commercial growth and strategic positioning of Moshi, Carwow's in‑house creative agency serving OEM partners. This senior leadership role drives revenue, owns key OEM relationships, and embeds Moshi as a core part of Carwow's commercial proposition across markets. The Business Director bridges commercial, creative, and production teams to deliver high‑impact, scalable creative solutions that drive measurable value for OEM partners and shapes Moshi's operating model to ensure growth with clear processes, client service, and delivery efficiency.

Key Responsibilities

• Commercial Ownership & Revenue Growth
  • Own Moshi's revenue performance and growth trajectory across all markets.
  • Identify and unlock new revenue opportunities across:
  • Creative campaigns
  • Always‑on content
  • Product launches
  • Strategic content partnerships
  • Partner with Carwow commercial leadership to embed Moshi into OEM deals and co‑funded activity.
  • Drive revenue diversification beyond one‑off projects into longer‑term, higher‑margin partnerships.
  • Build clear commercial frameworks (pricing, packaging, margin discipline).
• OEM Client Leadership
  • Own senior relationships with OEM marketing stakeholders across key accounts.
  • Position Moshi as a strategic creative partner, not a production vendor.
  • Lead brief development, creative solutioning, proposal creation, pitch presentations and translate OEM business objectives into effective creative and content strategies.
  • Ensure high levels of client satisfaction, retention and upsell.
• Pipeline Development & Business Development
  • Build and manage a robust Moshi pipeline across all markets.
  • Work closely with Carwow commercial teams (UK, Germany, Spain) to identify opportunities within existing OEM partnerships and introduce Moshi into early‑stage commercial conversations.
  • Lead proactive outreach and proposal development.
  • Convert one‑off campaigns into repeat engagements and repeat engagements into strategic retainers or partnerships.
• Operational Structure & Delivery Oversight
  • Establish scalable delivery processes to support Moshi growth.
  • Improve resource planning and utilisation, project workflow and timelines, cross‑market coordination.
  • Work closely with creative and production teams to ensure high‑quality output, maintain delivery efficiency, protect margins and introduce clear reporting on project performance (delivery, profitability, client outcomes).
• Team Leadership & Capability Building
  • Lead and develop Moshi's client services and delivery teams.
  • Define a clear operating structure aligned to growth ambitions.
  • Build capability across client servicing, commercial thinking, creative strategy and foster a high‑performance culture focused on accountability, quality and commercial outcomes.

Key Success Metrics

• Moshi revenue growth (YoY and vs target)
• Contribution to overall Carwow OEM revenue
• Pipeline value and conversion rates
• Client retention and expansion (share of wallet)
• Project profitability and margin improvement
• Delivery performance (on time, on budget, quality)

Skills & Experience

• Significant experience in a senior commercial or client leadership role within a creative/media/agency environment.
• Proven track record of driving revenue growth and managing senior client relationships.
• Strong understanding of brand and performance marketing, content and creative production, automotive/OEM marketing (preferred).
• Experience building pipelines, leading pitches and converting strategic partnerships.
• Strong commercial acumen with ability to balance creativity and profitability.
• Experience working across multiple markets and cross‑functional teams.

Personal Attributes

• Commercially driven and outcome‑focused.
• Credible at senior OEM stakeholder level.
• Strategic thinker with hands‑on execution capability.