Business Development Director in London

With Intelligence is looking for a high-performing sponsorship sales professional to drive new business revenue and the growth of new event launches within our Summits portfolio. This is a frontline revenue-generating role focused on opening new accounts, building pipeline, and bringing new products to market. The successful candidate will identify, secure, and grow sponsor relationships, contribute to go-to-market strategy and the commercial success of newly launched events. This is a high-impact, fast-paced, client-facing role requiring understanding of the asset management industry, particularly GP and service provider audiences. Experience in event sales selling to asset managers seeking capital from insurance allocators is a big advantage.

Responsibilities

• Drive new business revenue by proactively identifying, targeting, and converting new sponsor clients across the asset management ecosystem.
• Own the commercial success of new event launches, including building early-stage pipelines, securing founding sponsors, and shaping sponsorship propositions.
• Exceed individual revenue targets across sponsorship sales with a focus on new logo acquisition and launch event performance.
• Develop and execute a structured new business strategy, including target account planning, outreach, and conversion tactics.
• Build a robust pipeline through self-sourced leads, market insight, and proactive prospecting.
• Partner with the Commercial Director to define go-to-market strategies for new launches, including pricing, packaging, and positioning.
• Gather and apply client and market insight to inform development of new events and commercial opportunities.
• Grow and retain selected existing accounts, increasing spend and engagement where strategically relevant.
• Maintain an understanding of the competitive landscape, client needs, and industry trends to strengthen sales positioning.
• Collaborate cross-functionally with marketing, production, and leadership teams to ensure successful delivery and commercial performance of events.

Requirements

• Proven track record as a top-performing sponsorship sales professional with a strong focus on new business acquisition.
• Demonstrable experience selling sponsorship for new event launches or early-stage products.
• Strong network and understanding of the asset management industry, including GP/LP/service provider dynamics.
• Highly proactive, entrepreneurial mindset with ability to build pipeline from scratch.
• Confident in cold outreach, prospecting, and converting senior-level stakeholders.
• Commercially strategic with ability to contribute to product development and go-to-market planning.
• Excellent communication, negotiation, and relationship-building skills.
• High energy, resilience, and a strong sense of urgency in a target-driven environment.
• Collaborative and solution-oriented, with ability to work cross-functionally.
• Curious, adaptable, and comfortable operating in a fast-paced, evolving environment.

Success in this role looks like

• Strong new logo acquisition and consistent pipeline generation.
• Successful commercial launch of new events, with early sponsor commitment secured.
• Revenue targets exceeded, with a clear contribution from new business and new products.
• Positive impact on the growth and scalability of the Summits portfolio.