At a Glance
- Tasks: Analyse data to provide insights that shape student recruitment strategies.
- Company: De Montfort University, a globally-minded institution focused on quality education.
- Benefits: Inclusive environment, professional development, and commitment to public good.
- Other info: Join a dynamic team dedicated to equality, diversity, and sustainability.
- Why this job: Make a real impact by transforming data into strategic stories for student recruitment.
- Qualifications: Degree in market research or equivalent, with strong data analytics skills.
The predicted salary is between 30000 - 40000 £ per year.
De Montfort University (DMU) is an ambitious, globally-minded institution focused on delivering high-quality teaching and a sector-leading student experience. The DMU community is committed to the public good and maintains an inclusive environment where staff and students thrive. The Strategic Planning & Insight directorate drives data-informed decisions through high-quality analysis, sector benchmarking, and strategic foresight to keep the university competitive, agile, and aligned with institutional goals.
The Market Insight Analyst (within the Strategic Planning & Insight directorate) will provide critical qualitative and quantitative insights that influence decision-making and support the delivery of the student recruitment strategy locally and internationally. Reporting to the Market Research and Data Manager, you will contribute to academic portfolio profiling, competitor benchmarking, and understanding student choices.
Ideal Candidate
Our ideal candidate is a data-literate researcher who can transform complex numbers into compelling strategic stories. You should possess:
- A degree incorporating market research methodologies (or equivalent professional qualification) with hands-on experience in a market research environment; experience managing both qualitative and quantitative approaches.
- Strong data analytics proficiency (including SPSS, Excel, or PowerQuery), experience with SNAP or similar survey software, and excellent written and visual report-writing skills.
- A full UK driving licence or the ability to travel to remote locations for focus groups.
Desirable Skills & Experience
- Prior experience in a Market Research role; agency experience would be advantageous.
- A good understanding of the Higher Education landscape and its challenges.
Personal Qualities
Self-motivated team player with exceptional time management, communication, and project planning skills; able to manage workload and work under pressure to meet deadlines.
Company Culture
DMU is committed to dignity, respect, equality, diversity, and environmental sustainability in daily work.
Main Duties and Key Responsibilities
- Collate, interpret, and translate complex primary and secondary data into actionable trends that support DMU's strategic goals.
- Facilitate new course developments by collaborating with academic and professional services colleagues on demand analysis and market testing.
- Support the statistical analysis and data visualisation of major internal and external data products, including UCAS, HESA, NSS, and PTES.
- Conduct comprehensive sector benchmarking and competitor analysis to map market segmentation, fees, and scholarship positioning.
- Coordinate and execute qualitative research initiatives, including designing and running student focus groups.
Market Insight Analyst in Leicester employer: PVH (Tommy Hilfiger/Calvin Klein)
Intapp is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration within the accounting and consulting sectors across EMEA. With a strong commitment to employee growth, Intapp provides ample opportunities for professional development and leadership coaching, ensuring that team members thrive in their careers while contributing to the company's strategic vision. The culture is built on accountability and high performance, making it an ideal place for those looking to make a significant impact in a rapidly evolving industry.
Contact Details:
PVH (Tommy Hilfiger/Calvin Klein) Recruitment Team
