At a Glance
- Tasks: Lead marketing campaigns for financial services, from strategy to execution.
- Company: Join Natterbox, a dynamic player in the tech industry focused on financial services.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on innovation and career advancement.
- Why this job: Take ownership of impactful marketing strategies in a fast-paced environment.
- Qualifications: 5+ years in B2B SaaS marketing with a focus on financial services.
The predicted salary is between 50000 - 50000 £ per year.
Financial Services is Natterbox's primary target vertical, spanning banks, fintechs, payments and insurance customers. This role exists to give that vertical a dedicated commercial voice within marketing: someone who owns Financial Services positioning, messaging, and campaign execution end-to-end, and who can move as fast as the pipeline requires. This is a hands-on, individual-contributor role reporting into the Global Marketing Director.
Core Responsibilities:
- Financial Services Demand Generation and Pipeline: You will own demand generation execution for the Financial Services vertical across inbound, outbound, paid search, events, content, and webinars, aligned to SQL and pipeline targets set with the Global Marketing Director. You will maintain the Financial Services ICP and segment targeting, keeping campaigns focused on the banks, fintechs, payments, and insurance accounts most likely to convert. You will track and report on Financial Services marketing-sourced and marketing-influenced pipeline, flagging performance gaps early. You will manage the Financial Services share of the marketing budget, tracking spend and justifying it against pipeline outcomes.
- Financial Services GTM, Positioning, and Sales Enablement: You will own Financial Services-specific GTM strategy, positioning, messaging, and competitive differentiation, keeping it current as the product and regulatory landscape evolve. You will translate new product capabilities into Financial Services-relevant messaging, working closely with Product Marketing on launch communications for the vertical. You will own Financial Services sales enablement materials: battle cards, competitive intelligence, objection handling, and pitch materials built for the vertical's specific buying concerns (compliance, security, resilience). You will be the primary marketing point of contact for Financial Services-focused sales reps, providing daily input on messaging, competitive positioning, and deal support.
- Financial Services Content, Brand, and Customer Marketing: You will own the Financial Services content strategy: case studies, thought leadership, webinars, and executive profiling that build credibility with regulated-industry buyers. You will work with the Customer Marketing Manager to build advocacy and reference programmes with Financial Services customers, supporting retention and expansion. You will ensure the Natterbox brand and website content addresses Financial Services buyers clearly and credibly, working with the wider marketing team to keep it current.
- Events and Agency Management: You will lead the strategy and priorities for Financial Services-focused events, including sponsorships such as CX BFSI Exchange Europe, from planning through to execution and follow-up. Where a marketing colleague owns a specific supplier or event partner relationship, you will work closely with them to make sure Financial Services requirements, messaging, and standards are built into that partner's planning and delivery. You will flag any gaps or risks in supplier or event partner delivery that could affect Financial Services outcomes, working with the relationship owner to resolve them.
Essential Experience:
- 5+ years in a B2B SaaS or technology marketing function, with hands-on accountability for campaign execution and pipeline contribution, not just brand or comms delivery.
- Experience marketing to, or working within, financial services, fintech, banking, payments, or insurance, with credibility speaking to regulated-industry buying concerns.
- Demand generation execution experience: running campaigns across paid, content, events, and webinars against SQL targets.
- Product marketing experience: turning product capability into positioning and messaging that lands with a specific vertical audience.
- Experience working directly with sales teams on enablement, messaging, and deal support.
What you'll bring:
- Vertical fluency: you understand the commercial and buying pressures facing financial services organisations and can speak to them credibly.
- Hands-on execution: you're comfortable being the one who builds the campaign, writes the case study, or drafts the battle card, not just the one who plans it.
- Commercial acumen: you connect marketing activity to pipeline and revenue outcomes for the vertical and communicate that clearly.
- Salesforce literacy: you understand campaign attribution and opportunity data well enough to track your own vertical's contribution.
- Content and editorial judgement: you know what good looks like for a regulated-industry audience and can produce it, not just approve.
Financial Services Marketing Manager employer: PVH (Tommy Hilfiger/Calvin Klein)
Intapp is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration within the accounting and consulting sectors across EMEA. With a strong commitment to employee growth, Intapp provides ample opportunities for professional development and leadership coaching, ensuring that team members thrive in their careers while contributing to the company's strategic vision. The culture is built on accountability and high performance, making it an ideal place for those looking to make a significant impact in a rapidly evolving industry.
Contact Details:
PVH (Tommy Hilfiger/Calvin Klein) Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Financial Services Marketing Manager
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We think you need these skills to ace Financial Services Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PVH (Tommy Hilfiger/Calvin Klein). Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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