European Marketing Manager

About us Do you want to be part of creating a safer world? Without thinking about it, you meet us in your everyday life - at home, in transit, and at work. We are at the airport, where you commute, where you work, play and shop. Diverse in our offering, our customer outreach and in our mindset, Gunnebo Entrance Control is leading the transformation of the security business through digitalisation and connectivity for the continuous developments of smart entrance control. If you are passionate about being part of an exciting transformation journey working with a global, multi-cultural and highly motivated organisation, this is the opportunity for you. Gunnebo Entrance Control is small enough to see your ideas come to fruition, and big enough to realise your career goals.

Role Overview

This role can be located in the UK or in Spain (Barcelona/Madrid). The European Marketing Manager will be responsible for conceiving, developing and executing marketing strategies across Europe, supporting priority regions and driving business growth through integrated marketing activities. Working as part of the Global Marketing Team and reporting to the Global Marketing & Sustainability Director with a dotted line relationship to the RVP Commercial Excellence & General manager Europe, the role will implement global marketing initiatives at a regional level, manage marketing budgets, coordinate customer engagement programmes and oversee the measurement and effectiveness of marketing activities. The position also involves collaborating with regional and country stakeholders, managing events and training activities across Europe, and leading the European Marketing Specialist.

Responsibilities

• Develop and execute annual and regional marketing plans aligned with European business objectives, market opportunities, product launches, and revenue growth targets.
• Partner closely with the VP Europe, country leaders, sales teams, product management, and global marketing colleagues to identify regional priorities and translate commercial goals into actionable marketing programmes.
• Plan, create, and deliver integrated multi-channel marketing campaigns across digital and traditional channels, including email marketing, webinars, social media, content marketing, advertising, search marketing, public relations, and industry publications.
• Lead regional product and solution marketing initiatives, developing compelling value propositions, messaging, campaign assets, sales enablement materials, and customer-focused content that support lead generation and sales conversion.
• Adapt global marketing programmes, campaigns, and content to meet local market requirements, customer needs, cultural considerations, and language requirements across European territories.
• Manage the localisation and translation of marketing collateral, digital content, sales tools, and customer communications to ensure consistency of brand messaging and relevance to local audiences.
• Organise and manage industry exhibitions, trade shows, customer events, partner conferences, training sessions, webinars, and internal stakeholder meetings across Europe, ensuring a high-quality customer experience and measurable business outcomes.
• Develop and execute lead-generation and demand-generation programmes in collaboration with sales teams, supporting pipeline growth and customer acquisition objectives across key European markets.
• Manage regional marketing budgets, forecasts, and expenditure, ensuring activities are delivered efficiently and provide measurable return on investment.
• Monitor, analyse, and report on campaign performance using key marketing metrics including lead generation, conversion rates, customer engagement, website performance, and marketing ROI, providing recommendations for continuous improvement.
• Implement and manage customer feedback initiatives and Voice of Customer (VoC) programmes, including surveys and customer insight activities, to identify market trends, customer needs, and opportunities for improvement.
• Build and maintain strong relationships with external agencies, media partners, industry associations, suppliers, and key stakeholders to maximise marketing effectiveness and brand visibility.
• Ensure consistent application of brand guidelines, messaging, visual identity, and communication standards across all marketing activities and customer touchpoints within Europe.
• Manage, coach, and develop the European Marketing Specialist, ensuring effective prioritisation, professional development, and successful delivery of regional marketing activities.
• Foster strong cross-functional collaboration between marketing, sales, product management, customer service, and regional leadership teams to ensure alignment and maximise business impact.
• Act as a key member of the Global Marketing Team, sharing best practices, contributing to global initiatives, and helping drive marketing excellence across the organisation.

Requirements

Essential - Pr