Brand Operations Lead - Executive Director

This is your opportunity to shape how two of the world's most recognized financial brands show up consistently, compliantly, and meaningfully, across every market, channel, and audience. As a Brand Operations Director at JPMorganChase, you will sit at the heart of a high-performing central brand team, building the operating infrastructure that turns bold brand strategy into scalable, repeatable execution.

You will work alongside some of the most talented brand, marketing, and technology professionals in the industry, with the scope and influence to drive meaningful change at a global scale. You will serve as the central point of accountability for brand governance, tooling, and operational excellence across Chase and JPM Personal Investing.

Your work will directly influence how two distinct yet complementary brands are experienced by millions of customers worldwide, and you will play a pivotal role in embedding AI-powered workflows, brand technology, and best-in-class operating standards across the organization.

• Lead the design and continuous improvement of a unified brand operating system, establishing governance frameworks, service-level standards, and standardized workflows from brief to deployment across Chase and JPM Personal Investing.
• Partner with the Creative Director to operationalise the in-house studio by defining end-to-end processes, workflows, roles/responsibilities, and handoffs to improve consistency, quality, and throughput.
• Drive operational efficiency through capacity planning, sprint and traffic management, and defined turnaround times, reducing rework and accelerating time to market across all brand initiatives and in-house studio.
• Own and evolve the brand technology stack and delivery roadmap, ensuring interoperability with marketing systems and driving adoption of digital asset management, creative review, and dynamic content tools across teams.
• Define and implement AI-assisted brand workflows, including guardrails, human-in-the-loop review processes, and ongoing monitoring of accuracy, risk, and efficiency for brand AI use cases.
• Lead annual and quarterly brand planning cycles, setting objectives and key results in partnership with brand director, brand leads, and market leads, managing key vendor and agency relationships through performance scorecards and structured escalation paths.
• Partner with the brand director, brand and market leads to operationalise international market entry programs by establishing governance frameworks, service-level standards, and standardized workflows that also manage translation and transcreation processes.
• Maintain a unified design system with segment-specific libraries for Chase and JPM Personal Investing (tone, disclosures, imagery, and templates).
• Build and sustain cross-functional partnerships across Digital, Product, Legal, Compliance, Risk, and Technology teams to drive brand strategy and embed controls at scale.
• Galvanize brands across the organisation by delivering and operationalising employee brand programs and in-market enablement and training.
• Deliver and maintain dashboards for brand health and operational efficiency, ensuring data-driven accountability for key metrics including time-to-market, cost-to-serve, asset reuse, and automation adoption.

• Formal training or certification on brand operations concepts and 10+ years applied experience.
• Extensive years of progressive brand leadership experience running brand organizations in large, matrixed environments, including oversight of international expansion and market entry programs.
• Proven end-to-end ownership of brand strategy and operations - including governance, tooling, and production - with demonstrated ability to translate strategy into scalable, repeatable execution across multiple markets and channels.
• Demonstrated success leading multi-brand or dual-brand environments, with the ability to standardize where appropriate and tailor for distinct audience segments across geographies.
• Deep experience establishing and evolving brand architecture, naming systems, and identity frameworks, with stewardship of voice, tone, and disclosure standards at global scale.
• Track record building and operating global brand programs, including localization models, asset libraries, translation and transcreation processes, and in-market enablement.
• Strong partnership experience with Legal, Compliance, and Risk functions to embed controls internationally.