At a Glance
- Tasks: Lead the development of innovative addressable solutions and optimise media strategies.
- Company: Join Dentsu, a global leader in integrated growth and transformation.
- Benefits: Enjoy a competitive salary, flexible working, and a tailored benefits package.
- Other info: Collaborative environment with opportunities for professional growth and innovation.
- Why this job: Make an impact in the media landscape with cutting-edge technology and creative solutions.
- Qualifications: Expertise in YouTube, online video, and programmatic media required.
The predicted salary is between 60000 - 75000 £ per year.
Overview
The purpose of this role is to support the Product Strategy Director with the process of building technical responses for client pitches.
This includes analyzing and documenting outcomes in order to make recommendations on best practice, developing the pitch process.
Introduction
Dentsu is an integrated growth and transformation partner to the world's leading organizations.
Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients.
Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
Amplifi is an important part of our world-class offering -it is the supply-side platform of dentsu, consisting of three pillars: Investment Management, Media Trading (Media Owner Services and Principal Buying) and Content (Original Partnerships & Entertainment); all underpinned by Supply-Side Management practises.
Amplifi is the investment and innovation arm of dentsu across all media channels and entertainment content.
The proposition is based on the delivery of value for all in everything we do.
Our focus is to deliver the best possible media value for clients through leveraged media buying, sustainable media income and enable innovation with the supply-side with product, services and capabilities.
We're hiring for an Addressable Solutions Lead as part of Amplifi in London
Responsibilities
- Solutions and product development: Take clear ownership of the Addressable solutions roadmap, ensuring priorities, milestones and dependencies are actively managed and aligned into a central Master Roadmap that coordinates delivery across all solution areas.
- Channel expertise and specialist leadership: Act as the specialist lead across You Tube, OLV and display, with working knowledge of key ecosystems such as Google, Amazon, TTD, SSP curation and publisher-direct/video partner environments.
- Planning, optimisation and measurement: Drive smarter planning, optimisation and measurement across You Tube, online video and display, defining what great performance looks like and building insight-led frameworks that improve value, sharpen activation, strengthen reporting and turn campaign learnings into better client outcomes and future solutions.
- Process, tooling and operational design: Demonstrate strong working knowledge of agency tools, systems and media workflows, including ad serving, trafficking, measurement setup, taxonomy discipline and operational governance.
- Cross Channel collaboration: Work closely with AV and Social solution leads to ensure consistency of thinking across audience strategy, measurement, commercial logic and integrated planning.
Qualifications
- Deep expertise in You Tube, online video, display and addressable programmatic media.
- Strong working knowledge of Google's and Amazon ecosystem, plus broader programmatic platforms and publisher environments.
- Experience managing SSP and publisher relationships.
- Deep knowledge of the formats available across You Tube, online video and display, including how they function, where they add value, and the role they play within different planning, creative and performance objectives.
- Excellent knowledge of planning, buying, optimisation and measurement principles across addressable media.
- Strong understanding of audience-led planning, activation and optimisation.
What we offer
This is a permanent role.
The team is based in our London office but operates under flexible working arrangements.
As well as a competitive salary, you'll enjoy a benefits package that you can tailor to your needs.
Inclusion and Di
Addressable Solutions Lead employer: PVH (Tommy Hilfiger/Calvin Klein)
Intapp is an exceptional employer, offering a dynamic work environment that fosters innovation and collaboration within the accounting and consulting sectors across EMEA. With a strong commitment to employee growth, Intapp provides ample opportunities for professional development and leadership coaching, ensuring that team members thrive in their careers while contributing to the company's strategic vision. The culture is built on accountability and high performance, making it an ideal place for those looking to make a significant impact in a rapidly evolving industry.
Contact Details:
PVH (Tommy Hilfiger/Calvin Klein) Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Addressable Solutions Lead
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We think you need these skills to ace Addressable Solutions Lead
Some tips for your application 🫡
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