Senior VM Manager, Full Price & Concessions (Tommy Hilfiger & Calvin Klein)

ABOUT US: We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+. One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging.

ABOUT THE ROLE: THIS ROLE WILL BE BASED FROM OUR WHITE CITY OFFICE IN LONDON. Our team’s mission is to build consistency and drive excellence across all store touchpoints in the outlet channel, ensuring alignment with PVH’s overarching goals of brand growth and market leadership. This team owns the visual experience, collaborating closely with the Hub and EMEA teams to deliver impactful visual merchandising strategies within this channel, with responsibility for ensuring that our visual merchandising initiatives enhance the customer experience and elevate the brand presence in environment. The PVH Visual Merchandising team is ultimately responsible for creating and implementing the amazing visual displays we see in our stores across the region north. They act as brand guardians, maintaining look and feel whilst protecting the strong visual and globally recognized brand aesthetics so many of us have come to identify with so well. As Senior VM Manager, Full price & Concessions for the Hub, you will be crucial to ensuring brand consistency and enhancing the consumer experience. You will lead the visual execution of Tommy Hilfiger and Calvin Klein's across both channels, ensuring that brand guidelines are consistently applied. Your work will be key to ensuring visual excellence in stores, elevating brand presence, and supporting operational efficiency for VM across the hub, driving the overall success of the department, and contributing to the brands' long-term growth in the region. Reporting to the Director of VM Hub North, you will also be responsible for championing these values and goals within your field team, developing individual Visual Merchandising talent.

KEY RESPONSIBILITIES:

• VM Strategy Execution: Adapt and implement the region’s Visual Merchandising strategy for both full price & concession channels across all Tommy Hilfiger and Calvin Klein stores within the market. Ensure alignment with global and regional brand guidelines to maintain a consistent brand experience tailored to full price elevated retail dynamics.
• Market adaptation: Ensure VM directives and materials are localized to meet the needs of the specific market (e.g., language, customer behavior, store formats), while preserving the integrity of global and EMEA standards.
• Brand Vision and Storytelling: Translate global and regional brand narratives, marketing campaigns, and product stories into compelling in-store experiences tailored to the full price shopper. Ensure all full price stores & mats reflect the latest brand vision and seasonal direction through elevated visual storytelling, relevant imagery & impeccable standards.
• VM Execution & Quality Control: Oversee the consistent execution of VM guidelines across the full price & concession fleet. Conduct regular store visits to monitor quality and compliance, particularly during peak trade periods, store openings, and seasonal transitions.
• Sales and VM Analysis: Evaluate the impact of VM strategies on channel performance using sales data, traffic insights, and customer behavior. Use this data to prioritize VM resource allocation, monitor scheduling and continuously refine execution strategies to drive ROI.
• Vendor Management: Manage relationships with local production vendors, installers, and visual display partners to ensure timely and cost-effective delivery of VM materials and props across the channels, in conjunction with the VM Director and Operation Manager, hub north.
• Cross-Functional Collaboration: Work closely with local and regional teams across marketing, merchandising, planning, store operations, and field teams to ensure VM is aligned with commercial goals and brand storytelling.
• Guideline Localization & Training: Support the adaptation and implementation of global VM guidelines and toolkits for the Full price & concession channels. Provide training and coaching to VM Coordinators, field teams, and store staff to ensure consistent application of standards.
• Team Leadership: Lead and develop a team of Visual Merchandising Coordinators and Specialists within the channels, fostering a high-performance, collaborative, and brand-driven culture.
• Store Openings & Renovations: Partner with store development and operations to deliver tailored VM strategies for new store openings, expansions, and remodels. Ensure brand consistency and strategic product presentation from day one.
• Performance Improvement: Identify and act on opportunities to enhance efficiency, effectiveness, and innovation in VM processes and delivery across the Outlet channel.

ABOUT YOU: An extremely high level of previous experience in Visual Merchandising, with significant previous experience within a leadership role, preferably in a premium brand position. Minimum of 3 years experience. Background in fashion, lifestyle, or multi-brand retail; strong understanding of premium level execution. Proven ability to translate global VM strategies into local executions that balance brand integrity with commercial goals. Skilled in floor set planning, storytelling through product displays, and driving product visibility in value-driven environments. Excellent and strong leadership, coaching, and cross-functional collaboration skills across all key departments with an ability to manage, motivate, inspire, and work effectively within a large team in different countries, with consideration for diverse cultures and laws. You will be creative, commercially aware, and confident decision maker, communicating with impact across all levels. Experience managing seasonal rollouts, new store openings, and POSM budgets with operational efficiency. An analytical mindset with ability to track VM impact through sales data, customer feedback, and conversion metrics. Strong project management and vendor coordination abilities to meet deadlines and quality standards. Willingness to travel regularly within the hub as this is a requirement of the role, including overnights and time away from home. Multi brand experience preferred.