At a Glance
- Tasks: Engage potential customers and book demos for our Sales Executives.
- Company: Join Puzzel, a leading cloud-based contact centre solutions provider.
- Benefits: Competitive salary, uncapped commission, flexible working, and fun team events.
- Other info: Dynamic work environment with excellent career development opportunities.
- Why this job: Be part of a rapidly growing company making waves in the tech industry.
- Qualifications: Fluency in Swedish, Danish, or Norwegian; B2B sales experience required.
The predicted salary is between 50000 - 60000 £ per year.
- London, Copenhagen, Aarhus, Stockholm or Oslo
- Puzzel: The Low-Down
Puzzel is a leading provider of cloud‑based contact centre solutions, empowering businesses to deliver exceptional customer service.
Our platform combines omnichannel contact centre, workforce management, and AI‑driven analytics to optimise customer interactions and operational efficiency.
With 25 years’ experience since our foundation in Norway, we’re already #1 in the Nordics; growing rapidly in the UK and we are already seeing some great success in the Netherlands since opening the entity in mid‑2024, but our ambition is to become the clear European market‑leader in the coming years.
- Why we’re proud
- Recognised as an Innovation and Growth Leader in the 2025 EMEA Customer Experience Platforms Frost Radar
- 2024 CX Awards Winner, ‘Best Mid‑Market Contact Center Platform’
- Puzzel was recognised as the 'most innovative European‑founded CCaa S provider' and top 3 globally by Frost & Sullivan in 2023
- Best Practices Company of the Year 2023
- Consistently high Glassdoor rating
- Puzzel places high importance on work‑life balance and flexible working hours – as recognised by Flexa, placing 16th overall for work: life balance in 2025
- We are working with Mercer on salary benchmarking, to ensure pay equality and market competitiveness
Read more about us here.
What You’ll Do
We are looking for a Sales Development Representative (SDR) who will support our existing team of 3 Account Executives, by partnering with them to map the market, understand target companies and buyer personas, and hopefully convert cold outreach into genuine interest from companies who are viable Puzzel customers.
- You Will
- Engage with potential business customers through a variety of channels like Linked In, Phone, Email and other automated outreach tools to gain their initial interest and book demos for the Sales Executives, who will then go into more detail and hopefully close the deal!
- Learn how to sell AI driven technology
- MEDDPICC (Metrics, Identified Pain and Identifying Potential Champion) qualification combined with Challenger Sales methodology, to ensure that the prospects you are engaging with have the potential to convert into a closed deal.
- Understand our ICP (Ideal Customer Profile) and Go-To-Market strategy, to ensure you are targeting the right prospects.
- Partner closely with Sales Executives to create joint account plans, product demonstrations and close revenue for the company.
- Collaborate with Marketing to nurture leads through events, industry reports and outbound content.
- You should be a driven and confident individual, willing to learn from your setbacks.
Previous B2B experience including outbound cold‑calling is a must for this hire, even if not purely in a BDR/SDR role.
- You must be resilient and target and/or money motivated, but the rewards are plentiful, as is the opportunity for career development.
- The must haves
- You must have native‑level fluency in Danish, Swedish or Norwegian + proficiency in English
- Driven, money‑motivated and intelligent
- Commercial experience in a B2B setting, with experience and proven success in cold‑calling and prospecting.
- The nice to haves
- CCaa S, CX or relatable Saa S industry experience
- SDR/BDR/Outbound B2B Sales experience
- Co‑piloting SDR AI agents or AI platforms
- Gong or other cadence management systems
- Clay Hunter or similar scraping tools
- Salesforce
- Linked In Sales Navigator
- The location
This role can be based in London, Copenhagen, Aarhus, Stockholm or Oslo, with expectation of 2–3 days a week in the office.
What’s In it for You?
- Competitive salary based on Mercer salary benchmarking data + uncapped commission. On target earnings = £55k / 650k DKK / 700k SEK/ NOK
- Flexible, hybrid approach to working; split your time between the office and home
- You get to be part of a fun, driven and supportive team
- Annual Summer and Christmas parties
- Excellent development opportunities and a great company culture
- What To Expect From The Interview Process
- Screening call with Talent Acquisition
- 1st interview with SDR Director
- 2nd interview with wider commercial/marketing function
- Final panel interview with SDR Director + 2 others
- Puzzel Values
- Built on Trust – trust is an intrinsic Nordic value, upon which Puzzel has been built. We trust each other and our customers and partners trust us.
- Stronger Together – working together in a genuinely collaborative way, with a shared purpose, we have an empowered organisation that is better equipped to delight customers and partners.
- Stay Hungry – have a continuous hunger to raise our game, innovate and be the best we can be professionally.
- Diversity & Inclusion
We want everyone at Puzzel to be their true, authentic selves at work irrespective of nationality, race, ethnicity, religion, sexual orientation, gender identity, physical ability, age, or economic background.
Whilst we are proud to already have a diverse workforce from across the globe, we are aware that things could always be improved – for example, we currently have a ratio of female 26:74 male employees, which whilst not uncommon for the tech industry (average in Saa S is 26% female), it’s far from ideal.
So, what are we doing to improve this?
- Our Global Leadership Team (C‑suite) has shifted from 100% male to 50 male: 50 female in the past 18 months.
- We have increased our % of female hires from 23.6% in 2021 to 38.5% in 2023.
- We are partnering with the likes of Flexa, who have significantly higher‑than‑average talent pools of candidates from diverse backgrounds.
- We are working with State Employment initiatives in Norway and Sweden to bring candidates through internship/apprenticeship routes and are investigating similar initiatives in the UK and Bulgaria.
- By raising awareness and transparency, we are hoping to further attract a diverse workforce.
We are continuously striving to foster an inclusive and diverse environment, where everyone is celebrated for who they are.
If there is anything we can do to support you in the interview process, or beyond, please let us know.
One Last Thing
Even if you feel you are only a 75% match for this role, we still want to hear from you. This list is purely indicative. Skills can always be learnt.
Please note that we are not able to provide sponsorship for this role, so you must have eligibility to work in the country you are applying for.
By applying you accept the terms of our Privacy Notice which can be found on our website.
Puzzel are not considering candidates that do not have a work permit in the country we are hiring in.
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Swedish Sales Development Representative in London employer: Puzzel
Puzzel is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those passionate about AI-driven technology. Located in a vibrant area, we offer comprehensive benefits, continuous employee growth opportunities, and a collaborative environment where your contributions are valued. Join us to be part of a forward-thinking team that empowers you to excel in your career while making a meaningful impact in the B2B landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Swedish Sales Development Representative in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Swedish Sales Development Representative at Puzzel, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Puzzel. Tailor your message to explain why you’re drawn to them and how you can contribute as a Swedish Sales Development Representative. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Swedish Sales Development Representative in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Puzzel:When writing your cover letter, make sure to tailor your message specifically for Puzzel. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Puzzel
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Puzzel that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Puzzel that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Puzzel’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
