At a Glance
- Tasks: Lead a dynamic team of SDRs across Europe, driving sales success and nurturing talent.
- Company: Join Puzzel, a top European provider of cloud-based contact centre solutions.
- Benefits: Enjoy a competitive salary, hybrid work, and fun team events.
- Other info: Be part of a diverse and inclusive culture that values your authentic self.
- Why this job: Make an impact in a fast-growing company with innovative technology.
- Qualifications: Proven experience managing SDR teams and a passion for sales.
The predicted salary is between 70000 - 80000 £ per year.
Puzzel is the leading European provider for cloud-based contact centre solutions, empowering businesses to deliver exceptional customer service. Our platform combines omnichannel contact centre, workforce management, and AI-driven analytics to optimize customer interactions and operational efficiency.
With 25 years’ experience since our foundation in Norway, we’re already #1 in the Nordics; growing rapidly in the UK and we are already seeing some great success in the Netherlands since opening the entity in mid-2024, but our ambition is to become the clear European market-leader in the coming years.
Why we’re proud:
- Recognised as an Innovation and Growth Leader in the 2025 EMEA Customer Experience Platforms Frost Radar
- 2024 CX Awards Winner, ‘Best Mid-Market Contact Center Platform’
- Puzzel was recognised as the 'most innovative European-founded CCaaS provider' and top 3 globally by Frost & Sullivan in 2023
- Best Practices Company of the Year 2023
- Consistently high Glassdoor rating
- Puzzel places high importance on work-life balance and flexible working hours - as recognised by Flexa, placing 16th overall for work:life balance in 2025!
What you'll do:
The SDR Leader will manage a team of 5 SDRs based across multiple European countries. We are looking for a leader of outbound SDR functions with proven success at not only hitting targets, but also identifying potential and developing the team to the best of their ability.
Core Responsibilities:
- Sales Process Management: Oversee the sales pipeline, ensuring a consistent flow of sales qualified leads and opportunities. Implement effective sales processes and tools to optimize efficiency and productivity. Monitor and report on key sales metrics and KPIs.
- Team Leadership and Development: Lead, mentor, and motivate the sales development team to achieve individual and team targets. Recruit, train, and develop top sales talent, fostering a culture of continuous improvement. Set clear performance expectations and conduct regular performance reviews.
- Collaboration: Work closely with Sales and Partner teams, to align account priorities, coordinate outreach strategies, and maximise pipeline generation across direct and partner-led opportunities. Work closely with Marketing to ensure best GTM approach, messaging and value proposition. Partner with GTM Operations and RevOps to optimise lead scoring, intent data usage, and AI-assisted personalisation workflows.
- Strategic Planning: Develop and implement a strategic sales plan that aligns with Puzzel’s business objectives and revenue goals, that will ensure consistent results in our key ICP verticals. Identify new market opportunities and establish strategies to penetrate key markets and industries. Stay abreast of industry trends, competitive landscape, and customer needs to inform sales strategies and tactics.
- AI Adoption: Utilise existing AI capabilities to raise the bar on SDR operational efficiency. Your role will be to keep enhancing the existing SDR virtual agent ecosystem via Claude, Gong and Clay. Stay ahead of emerging technologies and identify opportunities for adoption.
Must haves:
- Proven track record of success managing 3-5 SDRs/BDRs
- Experience managing international/multilingual teams (ideally those physically based in other locations)
- Experience in the SaaS industry
- Understanding of customer pain points & value proposition selling
- Proven success in hitting pipeline created and pipeline closed/won targets
- Proficiency in Salesforce, Gong, Claude, Clay or any similar platforms
- Excellent communication, with a combination of empathy and decisiveness
- Willingness to travel (internationally)
The nice to haves:
- Previous knowledge of the CCaaS/customer contact centre/CX industry
This role will be located in London, with rough expectation of 2 days/week in the office.
What’s In it for You?
- Competitive fixed salary and team quota-based commission
- Flexible, hybrid approach to working; split your time between the office and home
- You get to be part of a fun, driven and supportive team
- Gift on your birthday
- Annual Summer and Christmas parties
- Excellent development opportunities and a great company culture
Puzzel Values:
- Built on Trust: trust is an intrinsic Nordic value, upon which Puzzel has been built. We trust each other and our customers and partners trust us.
- Stronger Together: working together in a genuinely collaborative way, with a shared purpose, we have an empowered organisation that is better equipped to delight customers and partners.
- Stay Hungry: have a continuous hunger to raise our game, innovate and be the best we can be professionally.
Diversity & Inclusion:
We want everyone at Puzzel to be their true, authentic selves at work irrespective of nationality, race, ethnicity, religion, sexual orientation, gender identity, physical ability, age, or economic background. Whilst we are proud to already have a diverse workforce from across the globe, we are aware that things could always be improved.
One Last Thing:
Even if you feel you are only a 75% match for this role, we still want to hear from you. This list is purely indicative. Skills can always be learnt.
Please note that we are not able to provide sponsorship for this role, so you must have eligibility to work in the country you are applying for.
SDR Leader in London employer: Puzzel
Puzzel is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those passionate about AI-driven technology. Located in a vibrant area, we offer comprehensive benefits, continuous employee growth opportunities, and a collaborative environment where your contributions are valued. Join us to be part of a forward-thinking team that empowers you to excel in your career while making a meaningful impact in the B2B landscape.
StudySmarter Expert Advice🤫
We think this is how you could land SDR Leader in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like SDR Leader at Puzzel, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Puzzel. Tailor your message to explain why you’re drawn to them and how you can contribute as a SDR Leader. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace SDR Leader in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Puzzel:When writing your cover letter, make sure to tailor your message specifically for Puzzel. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Puzzel
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Puzzel that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Puzzel that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Puzzel’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
