At a Glance
- Tasks: Create and execute go-to-market strategies for innovative cloud-based solutions.
- Company: Join Puzzel, a leading provider of contact centre solutions with a collaborative culture.
- Benefits: Enjoy a competitive salary, flexible working, and great team events.
- Other info: Be part of a diverse team with excellent career development opportunities.
- Why this job: Make an impact in a fast-growing tech company recognised for innovation and growth.
- Qualifications: 2-4 years in B2B product marketing and SaaS expertise required.
The predicted salary is between 45000 - 50000 £ per year.
Product Marketing Associate
London/UK(remote) £45-50k | Amsterdam €45-50k | Oslo NOK 620-660k (annual) | Copenhagen DKK 34-30k (monthly) | Stockholm SEK 40-45k (monthly)
Puzzel: The Low-Down
Puzzel is a leading provider of cloud-based contact centre solutions, empowering businesses to deliver exceptional customer service.
Our platform combines omnichannel contact centre, workforce management, and AI-driven analytics to optimize customer interactions and operational efficiency.
With 25 years’ experience since our foundation in Norway, we’re already #1 in the Nordics; growing rapidly in the UK and we are already seeing some great success in the Netherlands since opening the entity in mid-2024, but our ambition is to become the clear European market-leader in the coming years
- Why we’re proud
- Recognised as an Innovation and Growth Leader in the 2025 EMEA Customer Experience Platforms Frost Radar
- 2024 CX Awards Winner, ‘Best Mid-Market Contact Center Platform’
- Puzzel was recognised as the 'most innovative European-founded CCaa S provider' and top 3 globally by Frost & Sullivan in 2023
- Best Practices Company of the Year 2023
- Consistently high Glassdoor rating
- Puzzel places high importance on work-life balance and flexible working hours - as recognised by Flexa, placing 16th overall for work: life balance in 2025!
- We are working with Mercer on salary benchmarking, to ensure pay equality and market competitiveness
Read more about us here.
What you'll do
- Develop Go-to-Market
Strategies: Support the PM Director in the creation and execution of go-to-market plans for Puzzel’s ecosystem and solutions, continuously fine-tuning Puzzel’s ICP and buyer personas through sales interviews, customer interviews and broader data analysis.
Support product growth initiatives by ensuring that in-product messaging, onboarding flows, and adoption tactics are optimised for customer acquisition and retention.
- Build
- Product
Knowledge: Gain deep expertise in Puzzel’s product suite and align this knowledge with the sales process, ensuring that messaging supports the product’s strengths and customer needs.
- Messaging & Positioning: Develop compelling narratives that demystify AI-driven customer experience.
Build trust and communicate the benefits of Puzzel's solution in the contact centre space.
Develop a clear value proposition that is based on customer and partner feedback.
- Cross-Functional
Leadership: Guide central and local strategies and tactics, working closely with the regional marketing, sales, and product teams to support the creation of sales tools, pitch decks and case studies that communicate Puzzel's value.
- Research & Insights: Collaborate closely with marketing analytics and use the insights to inform and guide ongoing product development.
Monitor and report on key product marketing metrics, including product adoption rates, competitive win rates, and sales enablement success.
- Content Creation: Support content creation of our marketing materials, such as whitepapers, blogs, case studies, and product sheets.
- Competitive
Intelligence: Conduct ongoing competitive analysis to identify trends, challenges, and opportunities.
Produce competitive matrices and battle cards for the sales team.
- The must haves
- 2-4 years of experience in B2B product marketing.
- Saa S Expertise: Proven experience in marketing Saa S products with a deep understanding of cloud-based solutions and subscription-based pricing models.
- Stakeholder Manager: Strong ability to work cross-functionally and align closely with sales and product teams to ensure market success.
- Data-Driven: Strong analytical skills, with the ability to leverage data to inform decisions and measure the success of product marketing initiatives.
You know how to leverage data to make decisions and drive growth.
- Market researcher: You know your market, customers, and competition better than anyone, and you integrate this information into your growth strategies.
- Master storyteller: You can craft a compelling narrative across different channels - you know how to match the message to the medium.
You can articulate the essence of products and the value they create.
You can make the most complex products incredibly simple for consumers to understand.
Ability to create compelling Power Point decks preferred.
- Strategic Thinker: Ability to develop, execute, and optimise go-to-market strategies and competitive positioning initiatives.
- Adaptability: Comfortable working in a fast-paced, high-growth environment and capable of adapting quickly to changing market conditions.
- The nice to haves
- International experience.
- Content writing experience.
- Experience in planning, setting metrics, and roadmap development
- The location
This role can be located in any of our Puzzel offices, with expectation of 2-3 days/week in the office in Stockholm, Copenhagen and Oslo; we’re more remote‑first in the UK and Netherlands.
What’s In it for You?
- Competitive salary based on Mercer salary benchmarking data
- Flexible, hybrid approach to working; split your time between the office and home
- You get to be part of a fun, driven and supportive team
- Annual Summer and Christmas parties
- Excellent development opportunities and a great company culture
- What to expect from the interview process
- Screening call with Talent Acquisition
- 1st interview with Senior Product Marketing Manager
- Psychometric assessments + case study for final interview with Senior Product Marketing Manager + Chief Marketing Officer and/or VP Revenue Marketing
- Puzzel Values
- Built on Trust – trust is an intrinsic Nordic value, upon which Puzzel has been built. We trust each other and our customers and partners trust us.
- Stronger Together – working together in a genuinely collaborative way, with a shared purpose, we have an empowered organisation that is better equipped to delight customers and partners.
- Stay Hungry – have a continuous hunger to raise our game, innovate and be the best we can be professionally.
- Diversity & Inclusion
We want everyone at Puzzel to be their true, authentic selves at work irrespective of nationality, race, ethnicity, religion, sexual orientation, gender identity, physical ability, age, or economic background.
Whilst we are proud to already have a diverse workforce from across the globe, we are aware that things could always be improved – for example, we currently have a ratio of female 26:74 male employees, which whilst not uncommon for the tech industry (average in Saa S is 26% female), it’s far from ideal.
So, what are we doing to improve this?
- Our Global Leadership Team (C-suite) has shifted from 100% male to 50 male: 50 female in the past 18 months.
- We have increased our % of female hires from 23.6% in 2021 to 38.5% in 2023.
- We are partnering with the likes of Flexa, who have significantly higher-than-average talent pools of candidates from diverse backgrounds.
- We are working with State Employment initiatives in Norway and Sweden to bring candidates through internship/apprenticeship routes and are investigating similar initiatives in the UK and Bulgaria.
- By raising awareness and transparency, we are hoping to further attract a diverse workforce.
We are continuously striving to foster an inclusive and diverse environment, where everyone is celebrated for who they are.
If there is anything we can do to support you in the interview process, or beyond, please let us know.
One Last Thing
Even if you feel you are only a 75% match for this role, we still want to hear from you. This list is purely indicative. Skills can always be learnt.
Please note that we are not able to provide sponsorship for this role, so you must have eligibility to work in the country you are applying for.
By applying you accept the terms of our Privacy Notice which can be found on our website.
Puzzel are not considering candidates that do not have a work permit in the country we are hiring in.
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Product Marketing Associate in London employer: Puzzel AS
Puzzel is an exceptional employer that fosters a dynamic and collaborative work culture, particularly in the vibrant city of London. With a strong focus on employee growth, we offer comprehensive training and development opportunities, alongside a competitive salary and commission structure that rewards your efforts. Our hybrid working model ensures a healthy work-life balance, making Puzzel a truly rewarding place to advance your career in AI-driven SaaS sales.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Associate in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Puzzel AS and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Puzzel AS are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Puzzel AS on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Product Marketing Associate in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Puzzel AS. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Puzzel AS:Show us that you’ve done your homework! In your application, briefly mention what you admire about Puzzel AS’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Puzzel AS
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Puzzel AS will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Puzzel AS, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
